Authority on the fragrance sector

Our bespoke services, monthly reports and seasonal trend forecasts are backed with expert insight and over 15 years experience in the fragrance industry, so we can help you focus on what’s now and next.

Read on to find out more about what we offer.

We release 2 New Product Reports every month. One covers Home Fragrance the other Bath & Body. Each Report contains over 100 global new product launches. If you always need to know what’s new, have trends tracked, new notes and ingredients highlighted in a creative and comprehensive report straight to your inbox, these are the Reports for you.

BLOG

Get the latest product news and trend information from the fragrance sector

Home Fragrance Edit: A destination collection inspired by scent memories

New Yankee Candles for Autumn/Fall 2019

Wildflowers are still hot: Jo Malone re-launches Poppy & Barley

Home Fragrance Scent Trends: Cocktails notes make perfect home scents

INSTAGRAM

Join us on Instagram to see on shelf shots, new products and what reports and forecasts we are working on.

Here comes Halloween 👻 🎃 in home scents from @yankeecandle and @bathandbodyworks. All in the Home Fragrance New Product Reports. 🕯

Here comes Halloween 👻 🎃 in home scents from @yankeecandle and @bathandbodyworks. All in the Home Fragrance New Product Reports. 🕯

✨ August's New Product Reports

✨ August's New Product Reports

Well we’ve had the premium V line, Below the Belt range for men and now its Feathers... care for the intimate area! This advert did make a smile 😀 The tagline is Get Plucked! On Superdrug shelves in the UK.

Well we’ve had the premium V line, Below the Belt range for men and now its Feathers... care for the intimate area! This advert did make a smile 😀 The tagline is Get Plucked! On Superdrug shelves in the UK.

So simple but so beautiful 😍- these luminary candles 🕯 from @bathandbodyworks are designed to glow using pattern motifs and clear glass.

So simple but so beautiful 😍- these luminary candles 🕯 from @bathandbodyworks are designed to glow using pattern motifs and clear glass.

Reading the September issue of Vogue. They’ve got a sample of the new Gucci inside (Memoire d’une Odeur) and I will be purchasing it. Think mini samples in magazines are underused these days. I’m sold! 🥰🥰

Reading the September issue of Vogue. They’ve got a sample of the new Gucci inside (Memoire d’une Odeur) and I will be purchasing it. Think mini samples in magazines are underused these days. I’m sold! 🥰🥰

This pineapple 🍍 variant is absolutely gorgeous! I’ve stocked up! @originalsourceuk

This pineapple 🍍 variant is absolutely gorgeous! I’ve stocked up! @originalsourceuk

It’s not all millennials you know! More mass brands are addressing this consumer demographic now. It’s been a haircare product launch frenzy in the last 2 New Product Reports! Aussie Hemp, Pantone Hair Biology, Briogeo Banana 🍌, Noughty Tough Cookie and lots more!!

It’s not all millennials you know! More mass brands are addressing this consumer demographic now. It’s been a haircare product launch frenzy in the last 2 New Product Reports! Aussie Hemp, Pantone Hair Biology, Briogeo Banana 🍌, Noughty Tough Cookie and lots more!!

They should have made it 07 (007) since it’s a Bond Smoother! 🎥 However, on the serious side it’s very interesting to see how high tech hair is becoming..move over skincare!

They should have made it 07 (007) since it’s a Bond Smoother! 🎥 However, on the serious side it’s very interesting to see how high tech hair is becoming..move over skincare!

According to Yankee Candle 🕯 this is their bestselling new scent. Dried Lavender & Oak is part of the Farmers Market Collection.

According to Yankee Candle 🕯 this is their bestselling new scent. Dried Lavender & Oak is part of the Farmers Market Collection.

Over on my blog today it’s all about cocktails 🍸 summer drinks 🍹 and other beverage inspired home fragrance scents #trendaroma #homesickcandles #candles #cocktails #candleporn

Over on my blog today it’s all about cocktails 🍸 summer drinks 🍹 and other beverage inspired home fragrance scents #trendaroma #homesickcandles #candles #cocktails #candleporn

Sneak peek at one of Homesick candles new Resort Collection. Lake Tahoe: A fresh breeze skims the top of the crystal clear water. Linden flower and lime blossom bounce off the Sierra Nevada mountain range. The surrounding forests fill with midnight musk and fresh pine.

Sneak peek at one of Homesick candles new Resort Collection. Lake Tahoe: A fresh breeze skims the top of the crystal clear water. Linden flower and lime blossom bounce off the Sierra Nevada mountain range. The surrounding forests fill with midnight musk and fresh pine.

Mémoire d’une Odeur; the new Gucci scent, fronted by Harry Styles, explores the power of memories. It’s a universal scent, with a blend of Roman chamomile and Indian coral jasmine, creating a fresh fragrance transcending both gender and time. #harrystyles #fragrance #newperfume #trendaroma #newscent #gucci #unisex #genderless

Mémoire d’une Odeur; the new Gucci scent, fronted by Harry Styles, explores the power of memories. It’s a universal scent, with a blend of Roman chamomile and Indian coral jasmine, creating a fresh fragrance transcending both gender and time. #harrystyles #fragrance #newperfume #trendaroma #newscent #gucci #unisex #genderless

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