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Estée Lauder enters the gourmand fragrance category with the launch of Glimmer Eau de Parfum. Launching on 6 August, Glimmer marks the brand's first gourmand fragrance, signalling a strategic move into one of prestige fragrance's fastest growing scent families. Created by IFF perfumers Dominique Ropion, Anne Flipo and Jean-Marc Chaillan, the amber floral fragrance blends macaron rose, raspberry mousse and vanilla bean to deliver a modern, dessert-inspired scent profile. The launch also reflects Estée Lauder's ambition to recruit a younger prestige fragrance consumer. Fronted by Hailee Steinfeld, the campaign centres around the idea of "glimmers" - small moments of joy, optimism and connection. With gourmand fragrances continuing to drive premium fragrance growth, Glimmer represents a significant new direction for one of beauty's most iconic fragrance houses. 💡 Trend Insight: As gourmand fragrances continue to drive prestige fragrance growth, brands are expanding beyond traditional sweet profiles with more sophisticated, dessert inspired compositions that balance indulgence with modern luxury. The launch also highlights the growing importance of emotionally driven storytelling, using themes of joy and connection to resonate with younger audiences. #Fragrance #FineFragrance #BeautyTrends #PrestigeBeauty #Gourmand #EsteeLauder #TrendAroma #FragranceIndustry #LuxuryBeauty
How are we almost at the end of July already? 🤯 If you're planning your travel, networking, trend research or business development over the coming months, here are a few key fragrance industry dates to add to your diary. I've also updated the TrendAroma Global Fragrance Industry Events Calendar to include events right through to July 2027, making it a handy resource for planning ahead. 📅 Upcoming Global Fragrance Events 📍 FRAGCON 2026 – 14–15 August 2026 | Houston, Texas, USA @fragranceworldofficial 📍 Pitti Fragranze – 11–13 September 2026 | Florence, Italy @pittifragranze 📍 Geelong Fragrance Fair – 11–13 September 2026 | Geelong, Australia @olfactivesocietyinc 📍 Asia Perfume Show – 23–25 September 2026 | Paris, France @perfumeweek 📍 TFWA World Exhibition & Conference – 27 September–1 October 2026 | Cannes, France Looking ahead to 2027... 📍 Esxence – 24–27 February | Milan, Italy @esxenceofficial 📍 In-Cosmetics Global – 6–8 April | Barcelona, Spain 📍 Paris Perfume Week – 15–17 April | Paris, France 📍 Simppar – 2–3 June | Paris, France 📍 London Home Fragrance Show – 8–9 July | London, UK ✨ You can explore the full Global Fragrance Industry Events Calendar using the website link in the bio. Are there any events you're planning to attend over the next 12 months? I'd love to hear which ones are on your calendar.
Best known for viral favourites including Bum Bum Cream and its bestselling Cheirosa Hair & Body Fragrance Mists, Sol de Janeiro is entering the men's fragrance market for the first time with the launch of its new Cheiroso franchise. The collection introduces Cheiroso 7 and Cheiroso 10 Cologne Mists, tapping into the growing momentum surrounding men's fragrance, body mists and football culture ahead of the 2026 FIFA World Cup. Named after the iconic jersey numbers worn by Neymar Jr., Cristiano Ronaldo and Lionel Messi, the fragrances reinforce the brand's Brazilian heritage while bringing an accessible prestige offer to the expanding men's fragrance category at $26 for 90ml. The launch marks the first major innovation under CEO Jordan Saxemard and signals Sol de Janeiro's next phase of growth. As competition intensifies across fragrance mists and body care, the brand is expanding beyond its core female audience while staying true to its positioning around confidence, self-expression and the sensorial spirit of Brazil. The move also reflects wider market shifts. While men's prestige fragrances outperformed women's in 2024, affordable prestige formats continue to gain momentum as consumers seek premium scent experiences at more accessible price points. By positioning Cheiroso between traditional body sprays and luxury fine fragrance, Sol de Janeiro is responding to growing demand for versatile, everyday fragrance formats. 👉 Cheiroso 7 Wild Lavender • Brazilian Orange • Black Pepper Salted Macadamia Nut • Brazilian Beach Biscoito Vanilla Woods • Vetiver 👉 Cheiroso 10 Crushed Cardamom • Bergamot • Geranium Brazilian Pineapple • Coconut • Roasted Sesame Cedarwood • Dulce de Leche • Amber Interested in intelligence like this? TrendAroma's monthly Personal Care New Launch Report tracks the latest global launches, emerging trends and innovation opportunities. Available in 3, 6 and 12-month subscriptions. #SolDeJaneiro #MensFragrance #BeautyTrends #PersonalCare #BeautyInnovation #TrendAroma #FragranceIndustry #NewLaunch #MarketIntelligence
The latest UK home care launches demonstrate how fragrance is becoming the primary vehicle for premiumisation. Seasonal collections, identifiable fragrance notes, and emotionally driven scent stories are helping brands transform routine cleaning into a more enjoyable lifestyle ritual. Rather than competing solely on efficacy, brands are increasingly using fragrance to create differentiation, encourage repeat purchase, and build stronger emotional connections with consumers. NEW LAUNCHES 👉🏻 Dettol Peach & Hibiscus & Harpic Tropical Peach & Mango 👉🏻 Daz Fresh Jasmine range 👉🏻 Flash/Fairy/Febreze Summer Breeze ✨Fragrance has become one of the primary points of differentiation within mature home care categories, with scent stories increasingly driving shelf standout and consumer choice. ✨In the UK/European market fruit scents are becoming more premium and mood enhancing sensory experiences. ✨Home care is also borrowing from fine fragrance language, using identifiable floral notes that feel more premium, modern and emotionally evocative than traditional "summer flowers" positioning. ✨Cleaning focused brands are also increasingly selling an atmosphere rather than just cleanliness. Holiday inspired fragrances allow consumers to recreate the emotional feeling of summer travel without leaving home. ✨Fragrance teams are thinking beaches, sunsets, tropical breezes and palm trees. ✨Companies are increasingly treating successful fragrances as cross-category platforms, allowing consumers to scent multiple rooms and cleaning routines with a consistent fragrance identity. #HomeCare #FragranceTrends #ConsumerInsights #Innovation #ProductDevelopment #FMCG #HouseholdCare #TrendForecasting #FragranceIndustry #MarketIntelligence #PackagingInnovation #ConsumerBehaviour #TrendAroma #HomeFragrance
The Perfume Shop has revealed its predictions for the top 10 bestselling men’s fragrances for Father’s Day (UK) 2026, reflecting a mix of long-standing favourites and newer releases gaining popularity. It comes as fragrance remains one of the UK’s most popular Father’s Day gifts, with The Perfume Shop reporting sales of 248,142 bottles in the two weeks leading up to Father’s Day in 2025 - equivalent to around 12 bottles sold every minute. #Fragrance #FineFragrance #BestsellersUK
The new SKANDINAVISK KØLLEKTION (launching today) is described as a series of "chapters" that evoke specific memories, such as bike riding through Copenhagen or visiting a summerhouse by the beach. ******* KØPENHAGEN Climbing white roses open into cool city air, blending with the soft mineral scent of stone after rain. Along the harbour, water moss meets polished steel, reflecting the city's mix of historic trading roots and modern creativity. Charred wood and pale musks add warmth beneath the freshness. POLÅR DANCE Snowdrop and elderflower bloom with delicate brightness, lifted by crushed mint and a frosty air accord. Silver fir brings depth, while a radiant light accord drifts through the fragrance like the glow of the midnight aurora. ARCTIC ODYSSÆY A crisp snowflake accord creates glacial freshness, while sea spray and tundra herbs carry the scent of salt and wind across lichen-covered rock. Arctic moss grounds the composition, with black pepper and vetiver adding quiet warmth and resilience beneath the frost. DISTANT SHÖRES Inspired by empty beaches and shimmering horizons, sea lily and sea grass sway alongside samphire and the faint salt of skin after a swim. Heather floats through the air before settling into sun-warmed driftwood and rolling sand dunes that hold the secrets of summer. DEEP FØREST A meditative walk beneath a pine canopy where the air is rich with resin and rain. Pine needles and fir balsam bring clarity, while cedar, spruce and vetiver root the scent in earthy calm. Forest air, pink pepper, rowanberry and juniper add the brightness of wild berries scattered across the woodland floor. OH! MIDSUMMÄR A fragrance of sunlight and celebration. Fresh wild strawberries sparkle against green stems and meadow dew, while buttercups, clover, cornflower and meadowsweet evoke flower crowns and birch-dressed maypoles. Jasmine adds a soft glow, with patchouli and musk creating the warmth of sun-kissed skin. NORDIK NIGHTS A gentle amber glow fills the room like candlelight on bare skin. Notes of cacao truffle melt into warm skin accords, while a lingering lover's trace rests on soft cashmere wool, wrapping the air in quiet comfort.