Oriental replaced by ‘Ambery’

From mid- July 2021, Michael Edwards have announced that changes will be made change to their Fragrance Wheel and some of their Fragrances of The World family names. According to the press release this core change comes after  consultations with oil houses, perfumers, brands and the Fragrance Foundation.

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100 years since Chanel No.5 launched

If the past 100 years have been any indication, Chanel No. 5 is much more than a fragrance. Created in 1921 (and launched on the 5th May 1921) by Gabrielle “Coco” Chanel and French perfumer Ernest Beaux, the scent has reached beyond megatrend status.

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make you brand stand out

Marketing is essential for any business. Customers are more demanding than ever as they have limited time and limited resources, so anything you can do to help them work out a commercial new range or show how on top of the sector you are and why they should invest in you is the difference between success and failure. You need good Marketing to help you do this.

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Four mood-boosting sustainable home fragrance collections
July 31, 2021

British fragrance house Floral Street has just launched four mood-boosting sustainable home fragrance collections. As well as creating an inviting ambience, the collection has sustainability at its heart, made from natural cotton wicks, [...]

Fine Fragrance

The ‘Oriental’ category is being replaced by ‘Ambery’ on the fragrance wheel
June 28, 2021

From mid- July 2021, Michael Edwards have announced that changes will be made change to their Fragrance Wheel and some of their Fragrances of The World family names. According to the press release [...]

Fine Fragrance

Iconic fragrance Chanel No.5 celebrates 100 years
May 5, 2021

If the past 100 years have been any indication, Chanel No. 5 is much more than a fragrance. Created in 1921 (and launched on the 5th May 1921) by Gabrielle “Coco” Chanel and [...]

Home Fragrance

Home fragrance discovery set inspired by Spain
December 16, 2020

Not being able to get out this year has been a bit problem for those in the fragrance industry, from creators to buyers and despite a brief hiatus in March where we all [...]

Fine Fragrance

The most ‘Googled’ Fine Fragrances of 2020
December 12, 2020

Another year is coming to an end and it is no secret that the luxury fragrance industry took a hit in 2020, with the closure of non-essential stores preventing consumers from trialling their [...]

Home Fragrance New Launches

Home Fragrances inspired by Japan
October 28, 2020

Earlier this year a new candle company; The Kyoto Candle Company launched. Believe it or not, a global pandemic is a good time to launch a home fragrance range, as during the bleakest [...]

Home Fragrance New Launches

Zara Home Good Feeling Candle & Reed Collection
September 26, 2020

This new collection rolls botanical, apothecary, aromatherapy, emotion and sophisticated fragrances into one. Capturing a mood, a state of mind or maybe a positive mental reaction is the start of the functional fragrances [...]

Bath and Body Fragrance Trends Personal Care

Fragrance trends from Victoria’s Secret 2020 launches
September 11, 2020

Sometimes it’s nice as we approach the last quarter of a year (yikes to it being September already) to have a look back over what’s launched. It’s good to have reminder of what [...]

Fragrance Trends Home Fragrance

Coming soon: The Jo Malone Townhouse collection
September 5, 2020

The new Townhouse Collection comprises of six candles, with scents inspired by celebrated moments within a Georgian London home, from afternoon tea to resting by the fireplace Jo Malone London’s newest candle range, [...]

loewe luscious pea

Fragrance Trends Home Fragrance

LOEWE launches new plant inspired home scents
September 4, 2020

11 new fragrances inspired by the raw essences of the vegetable garden Discover LOEWE Home Scents, a new collection of home fragrances based on the raw essences of a vegetable garden. Eleven plant essences expressed [...]

Natural perfumes by Sephora

Fine Fragrance Fragrance Trends

Sustainable and natural perfumes from Sephora
September 3, 2020

The fabulous new Do Not Drink collection of perfumes where 87% of the materials are from natural origin – even the alcohol is from beetroot! Industry press is full of new launches and [...]

Fragrance Trends Yankee Candle

Fragrance Trends Home Fragrance New Launches News

2021 new scents from Yankee Candle
July 22, 2020

Here’s a preview of what new scents are coming from Yankee Candle in 2021. A definite tropical feel! The ‘Scent of the Year 2021’ or SotY21 as I’ve dubbed it, is shrouded in [...]

Bath and Body Fragrance Trends New Launches News Personal Care

Method hand soap celebrates women in design
July 12, 2020

Method have announced a limited edition hand soap collection in partnership with the Cooper Hewitt, Smithsonian Design Museum as a way to celebrate women in design. Connie Chen, Method’s Vice President of Brands [...]

Fragrance Trends Yankee Candle 2020

Fragrance Trends Home Fragrance New Launches News

Yankee Candle Fragrance Trends 2020
July 4, 2020

Wowsers (love that word – pretty sure it was Inspector Gadget, but anyway) – 2020 has been a bit of a strange year so far, but luckily for me I’ve spent most of [...]

Bath and Body Fragrance Trends News Personal Care

Hand wash dominates beauty searches
June 12, 2020

Hand wash is still trending and capsules and tablets are moving from homecare to hand care Consumers are all a little hygiene obsessed at the moment due to the COVID-19 outbreak. According to [...]

Fragrance Trends News

Super premium scents with sanitising properties
June 11, 2020

Argentinian fragrance house Fueguia 1833, has released a sanitising perfume collection, tapping a trend that is set to mark the post-COVID-19 beauty landscape Sanitising was never a word thought about much in the [...]

Bath and Body Fragrance Trends News Personal Care

Japanese consumer giant Kao is launching a new brand straight into the US market via Amazon
June 8, 2020

MyKirei is the first new brand the Japanese consumer giant has developed and launched specifically for the U.S. market, and is meant to be a chance for the company to gain some name [...]

Fine Fragrance Fragrance Trends News

Marie Claire Perfume Awards 2020
June 7, 2020

We know that fine fragrance is likely to take a hit this year. The global pandemic means that luxury sectors, like perfumes, are probably going to decline. Consumers won’t have the money or [...]

Bath and Body Fragrance Trends New Launches News Personal Care

Planet Friendly Beauty launches a new hair care sensation
June 4, 2020

Introducing Azure; the new affordable hair care range to hit Boots shelves Lesley Clarke, the CEO and co-founder of the Nicky Clarke hairdressing franchise, has launched her first business venture through her new [...]

Fragrance Trends Personal Care

Download our Hand Care Report to develop your new collections
May 23, 2020

Introducing our latest report, for the sector dubbed to be the ‘rescue category’ of the personal care sector; hand care.  The beauty and fragrance industry is facing what looks to be one of [...]

Fragrance Trends News

Aldi and their iconic “Me-too’s”
April 13, 2020

Just in case you thought ‘me-too’s’ were a thing of the past – think again. Discount superstore Aldi’s new releases and re-releases will make for some bargain happy customers. I think it would [...]

Fine Fragrance New Launches News

Fragrance from Finland
April 12, 2020

Scandinavia is not the first place that comes to mind when talking about perfumery. The hygge trend, minimalist beauty, natural ingredients and the now iconic Scandinavian red and white Christmas theme, but perfumery, [...]

News

Beauty with conscience is a hot trend in 2020
April 10, 2020

Stress levels are probably quite high at the moment, but even before the outbreak of COVID-19 we were all feeling the effects of 21st century living. The beauty and fragrance industry embraced the [...]

News

Comfort is key: Milk Musk from Molton Brown
March 31, 2020

A gentle new note for wellbeing With all the new launches we are seeing geared around scents that bring comfort I’m beginning to wonder about the crystal balls of some of the fragrance [...]

News

New scents from Love Beauty and Planet
March 29, 2020

Bergamot, yuzu, charcoal, vanilla, hemp and mint – a perfect cocktail of the latest trends! The Unilever owned, vegan brand has been busy so far this year adding to its collection with some [...]

News

A fragrance for comfort: Replica Bubble Bath
March 26, 2020

Maison Margiela Replica has launched a scent that makes us all think about relaxation. Maison Martin Margiela introduces the new Replica edition; Bubble Bath in March 2020, and at a time when most [...]

News

Artistique Collection: Art Perfumes by Avon
March 23, 2020

The most famous catalogue beauty brand join the ranks of retailers offering a ‘niche’ fragrance experience In recent years a new form of ‘niche’ has arrived on the perfume scene. Being described as [...]

News

Fragonard’s flower of the year for 2020 is Magnolia
March 20, 2020

Pantone have a new colour for 2020, Yankee Candle have a new scent of the year and Fragonard have a favourite flower For the past decade, Fragonard has dedicated itself to a collection [...]

Fine Fragrance New Launches News

Tom Ford’s scandalous new scent; Rose Prick
March 11, 2020

Tom Ford is back with a new installment in his series of scandalous perfumes. After launching candidly named ‘F*cking Fabulous’ perfume in 2017, and the wink wink nudge nudge ‘Lost Cherry’ scent in [...]

News

Yankee Candle just announced its Scent of the Year for 2020
January 15, 2020

‘Awaken’ the scent for a new decade, is designed to help you feel centred. Yankee Candle just announced its second annual ‘Scent of the Year’, and this time around, it’s all about simplicity [...]

News

Zara & Jo Malone team up to create the ‘Emotions’ fragrance collection
November 30, 2019

Ingredient led fine fragrance ranges are everywhere this year. The latest new launches come from Spanish fashion giant Zara, who have announced its international collaboration with Jo Malone CBE, founder of the namesake [...]

News

Home Fragrance Edit: A destination collection inspired by scent memories
August 24, 2019

This collection was launched earlier this year by Brooklyn Candle Studio, but it’s too beautiful not to share. Destination candles have become all about scent memories as capturing the ‘essence’ of a place [...]

News

New Yankee Candles for Autumn/Fall 2019
August 17, 2019

Welcome to Autumn; Celebrate fall with a trip to the local farmers market, with its just-picked fruit, homemade treats, and warm feelings of community. Then, recreate the experience at home with the new [...]