Designed to give perfumers, evaluators, marketers and sales teams key insights into what trend themes are evolving the market and a focused analysis into olfactive preferences shaping the home fragrance and air care sector for consumers.

SPRING 2024 TREND DRIVERS

BAKERY NOTES

The café theme which is so popular in Autumn/Fall has infiltrated the cool months of Spring. Less pumpkin spice and apple styled though, and more warm pastry and sweet pudding infused. Coffee is standing out as a star ingredient – perhaps due to the coffee influenced YSL Black Opium scent – a TikTok favourite – or some of the new fine fragrance launches centred on the ‘ingredient’ – even Diptyque has partnered up for a collaboration to bring sweet scents into the ultra-premium candle market.

A FRUITY AFFAIR

Sunshine infused ingredients and fruity nectars are popping up early this year – sugared fruits, lush rainforests, sweet lychee and coconut water infusions hint at sunshine happiness vibes. Pear, cherry, strawberry, peach, quince and lots of orange fruits from clementine to grapefruit – joy that’s almost euphoric it’s so brightly emboldened with these neon nectars.

WILD WARMTH

Suede, palo santo, golden amber, roasted hazelnut, myrrh, almond, warm cardamom, toasted sesame, white cedar, nutmeg, tobacco, incense and all manner of rich, warm, earthy and smoky scents meet this season for a different side to decadence. Linked to nature’s deeper and darker ingredients and echoing both an envisaged rustic landscape – think ultra earthy wilderness with mountain peaks alongside ingredients surrounded in heritage and tradition like incense.

• Seasonal insights: 10 market influencing macrotrend trend stories that guide you through the season; in this case Spring 2024 including an introduction summing up the essence of the trend and highlighting key ingredient notes.
• Trend Mapping: These macrotrends are grouped by compelling, creative trend stories and market driving concepts such as ‘Wild Side’, ‘Spring Explosion’ and ‘Positive Aura’.
• New launches + noteworthy ingredients: 98 new launches from market leading brands – including fragrance descriptions. Within the individual trend stories the tracker also highlights ‘noteworthy’ ingredients that are driving market trends.
• Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets.
• The 34 page report contents includes: 10 key trends guide us through the Spring 2024 – recapping 98 market evolving launches and highlighting 6 ‘noteworthy’ ingredients and themes that are driving market trends. There is also a bonus section recapping 2023’s seasonal trends and the latest collaborations and limited editions of 2024.
  

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com