Report Introduction Spring/Summer 2024
Scent has become one of the hottest (and set to be enduring) ways to experience positive mental and physical wellbeing and practice self-care, whether you want peace, motivation or all out frivolous fun! Scent ingredients have transcended seasons in order to accommodate; the mood the scent needs to create, the purpose of the scent and the time of day the scent will be enjoyed at – basically fitting around the new scent-scaping idea that all consumers are beginning to embrace as they allow more scents than ever before into their homes, gardens and workspaces.

We also can’t talk about those spaces now without embracing the effect the digital world will be having on the physical world. Whilst the social media bubble may have burst, there is no getting away from the tech-fused future that’s getting closer all the time and in SS24 we begin to see even more lifestyle changes that are trend drivers trickling down into how scent is experienced. At the same time we have consumers obsessed with memories and the past – and as scent has the ability to fuel memory like nothing else we will still see consumers love for classic and memory linked ingredients continue to grow.

• A 58 page report with 6 exclusive trend concepts which each include; Introduction Board, Trend Mood Board, Trend Drivers Story Board, Colour Influences Board, Fragrance Inspiration Boards for Fine Fragrance, Personal Care & Home Fragrance, an Ingredient Story Board and a New Fragrance Directions.
• Strategic implications: Despite all the world and financial worries, fragrance is still a globally strong and growing market. This report provides a complete trend framework and prediction analysis to help you and the team focus on creating new scents for aircare applications.
• Drive creativity: Our Home Fragrance Trend Forecasts are designed to be immediately ‘actionable’ by global creative teams, and offer an in-depth insight and analysis into the next new seasonal fragrance trends for the home.