Trend Reports
About Us
TrendAroma was designed as a trend forecasting and marketing services agency for the fragrance industry.
Reports & ForecastsAn agency for the fragrance industry
What sets TrendAroma marketing apart from other agencies is that it was designed exclusively for companies involved in the fragrance sector.
Founded in 2016, by Roz Wicks, to provide dedicated support to the fragrance industry, bringing over 20 years of marketing experience, fragrance expertise, product knowledge, market analysing skills, research competence and commercially proven trend forecasting abilities together.
TrendAroma works with global fragrance manufacturers, consumer goods firms and product manufacturers to translate the fragrance market into new opportunities and to offer services to support the fragrance industries marketing needs.
Each year TrendAroma produces a suite of macro forecasts and reports looking at fragrance trends and forecasting the new focus fragrances, notes and ingredients for the future. Every downloadable report or forecast is produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.
TrendAroma also provides bespoke consultancy services to support fragrance marketing, product and brand teams across the globe, giving clients access to retain, or work on a project basis, with an experienced fragrance marketer.
Our Services Reports & ForecastsTrends subscription service
The New Product Trend Reports are released monthly. There are 2 Reports; 1 that covers the global Home Fragrance sector and one that covers the global Personal Care sector. Designed to give you and your team access to monthly trend insights alongside new launch information, focusing on scent notes, innovations, ingredients and packaging in all the new ranges and collections.
New Launches
Home Fragrance & Personal Care
Trend Insights
Market Drivers & Analysis
Global Focus
Mapping Product Development
A fragrance industry marketing specialist
Hi, I’m Roz, the founder of TrendAroma Marketing
I have worked on marketing projects with global and market local fragrance companies across their corporate marketing, creative fragrance manufacturing divisions and ingredients and raw materials sectors for over 20 years now, beginning my working life at global fragrance manufacturer Belmay Fragrances in 2004, joining the Symrise team in 2013 and starting my agency in 2016.
Day to day I work on a variety of reports and trend forecasts for the website, with global fragrance houses as their go-to marketing person, or as part of a team of fragrance marketers – across the home fragrance, fine fragrance and personal care sectors. I focus on trend forecasting, content writing, report creating, strategy crafting, presentation giving, product researching, website updating, social media posting – and all the other tasks that marketers get to do!
Reports & Forecasts
Browse the monthly subscription packages to the New Product Trend Reports on the Home Fragrance and Personal Care sectors, explore new scent trends in the quarterly Fine Fragrance Trend Reports, understand the market drivers with the Personal Care Trends Reports and help build scents of the future when you download the seasonal Home Fragrance Trend Forecasts. Purchase & download all reports instantly.
Learn more
Marketing Consultancy
Ask for a bespoke proposal or assistance with any marketing project. Category reports on any fragrance sector from hair care to air care, skin care to men’s grooming can be prepared for your team. Alternatively retain a fragrance industry marketer for support with projects including corporate literature, marketing plans, brand strategies, content resources and website creation. Read more about the services on offer.
Marketing ServicesFine Fragrance Trend Reports
Fragrance is still a globally strong and growing market. These reports provide a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, answering briefs and bringing new products to the market across all fragrance sectors.
Market Drivers
New launches and key releases for the season
Trend Stories
Influential trends in men’s, women’s and genderless scents
Future Focus
A look at future ingredients for new launches
