An agency for the fragrance industry
What sets TrendAroma marketing apart from other agencies is that it was designed exclusively for companies involved in the fragrance sector.
Since 2016 TrendAroma has worked with with global fragrance manufacturers, consumer goods firms and product manufacturers to translate the fragrance market into new opportunities and to offer services to support the fragrance industries marketing needs.
The Reports, Forecasts and Services produced are tailored to the industry and backed up with specialist knowledge, experience and success.
The consultancy service offers bespoke marketing services, including targeted category report creation on any fragrance sector, and marketing services for projects such as website development or industry specific content creation.Our Services Reports & Forecasts
Trends subscription service
The New Product Trend Reports are released monthly. There are 2 Reports; 1 that covers the global Home Fragrance sector and one that covers the global Personal Care sector. Designed to give you and your team access to monthly trend insights alongside new launch information, focusing on scent notes, innovations, ingredients and packaging in all the new ranges and collections.
Home Fragrance & Personal Care
Market Drivers & Analysis
Mapping Product Development
A fragrance industry marketing specialist
Hi, I’m Roz, the founder of TrendAroma Marketing
I have worked on marketing projects with global and market local fragrance companies across their corporate marketing, creative fragrance manufacturing divisions and ingredients and raw materials sectors for almost 20 years now, beginning my working life at global fragrance manufacturer Belmay Fragrances in 2004, joining the Symrise team in 2013 and starting my agency in 2016.
Day to day I work on a variety of reports and trend forecasts for the website, with global fragrance houses as their go-to marketing person, or as part of a team of fragrance marketers – across the home fragrance, fine fragrance and personal care sectors. I focus on trend forecasting, content writing, report creating, strategy crafting, presentation giving, product researching, website updating, social media posting – and all the other tasks that marketers get to do!
Fine Fragrance Trend Reports
Fragrance is still a globally strong and growing market. These reports provide a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, answering briefs and bringing new products to the market across all fragrance sectors.
New launches and key releases for the season
Influential trends in men’s, women’s and genderless scents
A look at future ingredients for new launches