Expert fragrance marketing

TrendAroma is an independent Trends and Marketing Agency dedicated entirely to serving the commercial and creative needs of the fragrance sector. 

Background & Bio

Roz Wicks is the founder and Marketer behind TrendAroma Marketing, founded in January 2016. Working in the fragrance industry for almost 2 decades at fragrances houses Belmay and Symrise before founding her own agency, she and has first hand knowledge of the resources and information required by Marketers, Sales teams, Creative Teams, Suppliers and Retailers involved in the fragrance industry.

She is a self-professed fragrance nerd and proud of it! You can often find her shelf stalking and sniffing new products. She has an uncanny knack for remembering what was launched and when… for the past decade or so!

After working across all the fragrance product sectors such as home fragrance, household, personal care and fine fragrance to create presentations for customer acquisition and retention, seasonal fragrance trends, product concepts and new ideas for international brands, supermarkets, niche own label, premium brands and high street retailers, she has a wealth of knowledge and understanding about the support and key information needed to create new fragrance ranges.


Our marketing services are made to measure for the fragrance industry

made to measure

Fragrance Marketing is a specialist area. Industry knowledge and understanding is crucial to understand what a client wants and what, ultimately, will be successful in terms of customer acquisition, retention and sales. So whether you are looking for a little extra help to compliment what your team are working on, some completely fresh trend ideas, help writing web copy, help developing an existing range, or just some marketing know-how we’re happy to help.


We provide ready to go monthly reports in key sectors and seasonal trend forecasts that are fragrance focused.


If you want you team to always be ahead of the curve you need to know what’s happening in the industry and our New Product Reports, which are sector focused, deliver over 200 new products, trends, insights and inspiration to your inbox every monthly.