What sets TrendAroma marketing apart from other agencies is that it was designed exclusively for companies involved in the fragrance sector.

Founded in 2016, by Roz Wicks, to provide dedicated support to the fragrance industry, bringing over 20 years of marketing experience, fragrance expertise, product knowledge, market analysing skills, research competence and commercially proven trend forecasting abilities together.

TrendAroma works with global fragrance manufacturers, consumer goods firms and product manufacturers to translate the fragrance market into new opportunities and to offer services to support the fragrance industries marketing needs.

Each year TrendAroma produces a suite of macro forecasts and reports looking at fragrance trends and forecasting the new focus fragrances, notes and ingredients for the future. Every downloadable report or forecast is produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

TrendAroma also provides bespoke consultancy services to support fragrance marketing, product and brand teams across the globe, giving clients access to retain, or work on a project basis, with an experienced fragrance marketer.

Hi, I’m Roz, the founder of TrendAroma Marketing

I have worked on marketing projects with global and market local fragrance companies across their corporate marketing, creative fragrance manufacturing divisions and ingredients and raw materials sectors for over 20 years now, beginning my working life at global fragrance manufacturer Belmay Fragrances in 2004, joining the Symrise team in 2013 and starting my agency in 2016.

Day to day I work on a variety of reports and trend forecasts for the website, with global fragrance houses as their go-to marketing person, or as part of a team of fragrance marketers –  across the home fragrance, fine fragrance and personal care sectors. I focus on trend forecasting, content writing, report creating, strategy crafting, presentation giving, product researching, website updating, social media posting – and all the other tasks that marketers get to do!