founder bACKGROUND & bio
Roz Wicks is the founder and Marketer behind TrendAroma Marketing, founded in January 2016. Being in the industry for the past 15 years means insider knowledge and know how. She is a self-professed fragrance nerd and proud of it. You can often find her shelf stalking and sniffing new products. She has an uncanny knack for remembering what was launched and when… for the past decade or so!
After working across all the fragrance product sectors such as home fragrance, household, personal care and fine fragrance to create presentations for customer acquisition and retention, seasonal fragrance trends, product concepts and new ideas for international brands, supermarkets, niche own label, premium brands and high street retailers, she has a wealth of knowledge and understanding about the support and key information needed to create new fragrance ranges.
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