An agency for the fragrance industry

What sets TrendAroma marketing apart from other agencies is that it was designed exclusively for companies involved in the fragrance sector.

Since 2016 TrendAroma has worked with with global fragrance manufacturers, consumer goods firms and product manufacturers to translate the fragrance market into new opportunities and to offer services to support the fragrance industries marketing needs.

The Reports, Forecasts and Services produced are tailored to the industry and backed up with specialist knowledge, experience and success.

The consultancy service offers bespoke marketing services, including targeted category report creation on any fragrance sector, and marketing services for projects such as website development or industry specific content creation.

Our Services Reports & Forecasts

Trends subscription service

The New Product Trend Reports are released monthly. There are 2 Reports; 1 that covers the global Home Fragrance sector and one that covers the global Personal Care sector. Designed to give you and your team access to monthly trend insights alongside new launch information, focusing on scent notes, innovations, ingredients and packaging in all the new ranges and collections.

Subscription packages

New Launches

Home Fragrance & Personal Care

Trend Insights

Market Drivers & Analysis

Global Focus

Mapping Product Development

A fragrance industry marketing specialist

roz wicks trendaroma

Hi, I’m Roz, the founder of TrendAroma Marketing

I have worked on marketing projects with global and market local fragrance companies across their corporate marketing, creative fragrance manufacturing divisions and ingredients and raw materials sectors for almost 20 years now, beginning my working life at global fragrance manufacturer Belmay Fragrances in 2004, joining the Symrise team in 2013 and starting my agency in 2016.

Day to day I work on a variety of reports and trend forecasts for the website, with global fragrance houses as their go-to marketing person, or as part of a team of fragrance marketers –  across the home fragrance, fine fragrance and personal care sectors. I focus on trend forecasting, content writing, report creating, strategy crafting, presentation giving, product researching, website updating, social media posting – and all the other tasks that marketers get to do!

christmas home fragrance trends

Reports & Forecasts

Browse the monthly subscription packages to the New Product Trend Reports on the Home Fragrance and Personal Care sectors, explore new scent trends in the quarterly Fine Fragrance Trend Reports, understand the market drivers with the Personal Care Trends Reports and help build scents of the future when you download the seasonal Home Fragrance Trend Forecasts. Purchase & download all reports instantly.

Learn more

Marketing Consultancy

Ask for a bespoke proposal or assistance with any marketing project. Category reports on any fragrance sector from hair care to air care, skin care to men’s grooming can be prepared for your team. Alternatively retain a fragrance industry marketer for support with projects including corporate literature, marketing plans, brand strategies, content resources and website creation. Read more about the services on offer.

Marketing Services

Fine Fragrance Trend Reports

Fragrance is still a globally strong and growing market. These reports provide a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, answering briefs and bringing new products to the market across all fragrance sectors.

Quarterly Fragrance Trend Reports

Market Drivers

New launches and key releases for the season

Trend Stories

Influential trends in men’s, women’s and genderless scents

Future Focus

A look at future ingredients for new launches

Latest articles

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