Spring/Summer 2023 Home Fragrance Trend Tracker

This Spring & Summer has been an exciting place in the home fragrance sector. Firstly, the positive growth in the market is still ongoing after the pandemic and secondly many consumers are fitting more scents into their lives as they realise the link between fragrance and wellbeing.

14 key trends guide us through Spring & Summer 2023 – recapping 136 new market evolving launches and highlighting ‘noteworthy’ ingredients that are driving market trends.


This new report series was heavily requested by home fragrance development teams to provide quick insights when developing new fragrance stories and collections – so here it is – the new Trend Tracker Series, beginning with a bumper edition merging Spring/Summer 2023.

Designed to give perfumers, evaluators, marketers and sales teams key insights into what trend themes are evolving the market and a focused analysis into olfactive preferences shaping the home fragrance and air care sector for consumers.



One if the biggest trend stories in SS23 has been the emergence of new ‘green’ inspired fragrance stories. From darker greens, especially moss, to fresh greens, green woods and green vegetables – there are a whole host of new ingredients to celebrate nature.


Wellbeing has moved on to be about mood and motivation linked to scent. Aromatherapy styles and essential oils are still evident, but new ingredients are being explored to create a specific vibe and energy.


Sunshine inspired fragrances have been a huge hit this year as consumers embrace joy, happiness and positivity through citrus scents. Lots of bright orange, Amalfi lemon and yuzu. This trend also encapsulates the ongoing trend for beverage inspired fragrances – which are becoming more ‘flavourful’ and fruitier than ever.

  • Seasonal insights: 14 market influencing macrotrend trend stories that guide you through the season; in this case Spring & Summer 2023, including an introduction summing up the essence of the trend and highlighting key ingredient notes.
  • Trend Mapping: These macrotrends are grouped by compelling, creative trend stories and market driving concepts such as ‘Green Horizon’, ‘Desert Gold’, ‘Twisted Petals’ and ‘Yummy Fantasy’
  • New launches + noteworthy ingredients: 136 new launches from market leading brands – including fragrance descriptions. Within the individual trend stories the tracker also highlights ‘noteworthy’ ingredients that are driving market trends.
  • Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets.
  • The 40 page report contents includes: 14 key trends guide us through Spring & Summer 2023 – recapping 136 new market evolving launches and 8 ‘noteworthy’ ingredient highlights that are driving market trends.

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com

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