Report Introduction: Autumn/Winter/Christmas 2024-2025

The colder weather heralds many people’s favourite seasons for home scenting as Autumn, Winter and Christmas bring equal parts warmth, decadence, nostalgia and generally the desire to be snuggled up, wrapped up or somehow cozy as the holiday season approaches. Afterwards, scents become cocooning and offer a sophisticated ambiance set against the desire for a reset at the beginning of the year, as Spring approaches.

For driving trends pre-Christmas, explore the forecast for 2 new trends designed to be reminiscent of the seasonal qualities in the run up to the holidays, then dive into 2 new holiday stories which are rooted in festive cheer, finishing the Winter season with 2 luxurious concepts designed to run from September through to the end of Winter in February and into the coolness and chill that is early Spring.

• A 58 page report with 6 exclusive trend concepts which each include; Introduction Board, Trend Mood Board, Trend Drivers Story Board, Colour Influences Board, Fragrance Inspiration & Market Analysis Boards for Fine Fragrance, Personal Care & Home Fragrance, an Ingredient Story Board and a New Fragrance Directions.
• Strategic implications: This report provides a complete trend framework and prediction analysis to help you and the team focus on creating new scents for aircare applications. Suitable for teams across the globe and used by global fragrance teams in key home fragrance markets including; the UK, Europe and the USA
• Drive creativity: Our Home Fragrance Trend Forecasts are designed to be immediately ‘actionable’ by global creative teams, and offer an in-depth insight and analysis into the next new seasonal fragrance trends for the home, with examples of scents and scent combinations that can be produced under that specific trend concept.