Autumn, Winter & Christmas Home Fragrance Trends

Immerse yourself in the future of home fragrance for the Fall/Autumn, Winter & Holiday/Christmas 2024-2025 season.

A ready made fragrance focused trend forecast with 6 in-depth and exclusive macro trend concepts packed with suggestions for new home fragrance collections.

£1,450.00 Inc.VAT

Report Introduction: Autumn/Winter/Christmas 2024-2025

The colder weather heralds many people’s favourite seasons for home scenting as Autumn, Winter and Christmas bring equal parts warmth, decadence, nostalgia and generally the desire to be snuggled up, wrapped up or somehow cozy as the holiday season approaches. Afterwards, scents become cocooning and offer a sophisticated ambiance set against the desire for a reset at the beginning of the year, as Spring approaches.

For driving trends pre-Christmas, explore the forecast for 2 new trends designed to be reminiscent of the seasonal qualities in the run up to the holidays, then dive into 2 new holiday stories which are rooted in festive cheer, finishing the Winter season with 2 luxurious concepts designed to run from September through to the end of Winter in February and into the coolness and chill that is early Spring.

  • A 58 page report with 6 exclusive trend concepts which each include; Introduction Board, Trend Mood Board, Trend Drivers Story Board, Colour Influences Board, Fragrance Inspiration & Market Analysis Boards for Fine Fragrance, Personal Care & Home Fragrance, an Ingredient Story Board and a New Fragrance Directions.
  • Strategic implications: This report provides a complete trend framework and prediction analysis to help you and the team focus on creating new scents for aircare applications. Suitable for teams across the globe and used by global fragrance teams in key home fragrance markets including; the UK, Europe and the USA
  • Drive creativity: Our Home Fragrance Trend Forecasts are designed to be immediately ‘actionable’ by global creative teams, and offer an in-depth insight and analysis into the next new seasonal fragrance trends for the home, with examples of scents and scent combinations that can be produced under that specific trend concept.

New fragrance ideas

Each trend comes with approximately 30 new ideas and combinations for future scent development. With around 180 new ideas for the season you can answer briefs for multiple clients or pick fragrances to suit your range extensions.

Ingredient Tracking

Fragrance profiles and ingredients evolve as lifestyle drivers and preference change. This forecast builds in all the olfactive research using market analysis scent influences to help you understand how those trends have evolved before if reveals new fragrance directions for the forecast season.

Exploring the next new berry, a new gourmand partnership or a winter specific floral, for example, your creative team will be inspired to develop the fragrances of the future.

Global Trend Drivers

Lifestyle trend drivers are tracked and mapped for each trend, giving a rationale and background story as to why the trend is happening and what influence these have on the new fragrance trends. Colour, fashion, beauty and interior trends are also referenced.

+ Bonus Forecast

Included with this trend forecast; The 35 page Autumn, Winter & Christmas Occasions & Celebrations Home Scents Forecast.

This forecast includes; 12 MUST HAVE Autumn, Winter & Christmas scents, 12 NEW scent suggestions for HALLOWEEN, THANKSGIVING and the NEW YEAR, plus 8 scent suggestions for 2 new trend themes; PURELY PUMPKIN & HAPPY SOLSTICE. There are also 6 extra trend stories with 24 ready to go scent suggestions with descriptive notes.

Let’s Talk.

Drop us a line for more information or to request a virtual tour of our trend forecasts. Want the trend forecast presented to the team? No problem. Just get in touch.


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