Fine Fragrance Trend Stories Report

Trend Report Winter 2023/2024:  An influx of new launches from key brands, with new consumer trends, data insights and some industry shaping shifts within seasonal olfactive stories and ingredients.

This Report tracks trends in Men’s, Women’s and Genderless scents exploring 10 new influential macrotrends, breaking down key ingredients and themes with a look to how these concepts and fragrance notes will be evolving the fragrance scene of the future.


£600.00




Welcome to the Winter 2023/2024 Fine Fragrance Trend Stories Report, tracking and discussing the hottest trend stories of Winter from November 2023 until the end of January 2024.

This Fine Fragrance Trend Stories Report maps over 60 new global launches. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from personal care to home care.

We analysed and tracked global fine fragrance launches and ‘everything new’ from niche, premium, mass and indie brands across all genders, and grouped these influential macrotrends to create 10 new trend stories with themes including ‘Red Rules’, ‘Musk Medley’ and ‘Gourmand Drama’.

Market Data & Insights

Coinciding with major gifting occasions, it is not surprising that gift sets are more prominent during holiday periods compared to the remainder of the year. During the early holiday season, sets drove approximately one-third of fragrance sales. Sets are highly giftable, and also offer the purchaser or receiver the opportunity to try a ‘fragrance wardrobe’ rather than 1 specific scent. This idea of ‘snackable fragrance’ via discovery box sets has been a huge driver in fragrance thanks to the TikTok perfume scene aka #PerfumeTok. Sales of juices, or traditional fragrance bottles also fared well and, unique to Q4, luxury fragrance brands are gaining more traction among consumers.

Report Contents.

• A Market Landscape with data + a Trend Snapshot
• Key Themes + Notes of Now & Next – 5 macro driven trend themes
• Fragrance Trends: Men – 5 micro driven trend themes
• Fragrance Trends: Women – 5 micro driven trend themes
• Fragrance Trends: Genderless – 5 micro driven trend themes.
• 10 Trends Stories: Each fragrance story is covered by an introduction summing up the key essence of the trend, followed by information on the new launches – where we breakdown top, heart and base notes and launch information, plus take a look into ‘what’s next’ with the ‘future fragrance focus’ section discussing inspirational notes and ingredients to be used when developing new fragrance stories, collections and ‘trickledown’ sector launches.


  • The key notes of now and next: The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the key fragrance trends disrupting and influencing the market. We then break this down further focusing on the key trends within men’s, women’s and genderless scent themes before going into the 10 exclusive trend stories.
  • Macrotrend: A fusion of fantasy and nature take place with some interesting scent combinations This Winter there are plenty of new twists on iconic notes and the teaming up of new synthetics to well loved notes as well as an edge of otherworldly-ness beginning to trend.
  • Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets across all fragrance sectors.
  • The 31 page report contents includes: 10 exclusive Trend Stories to explore, 60 + new launches with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com



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