Monthly New Launch Reports

Discover the latest home fragrance and personal care launches from around the world, delivered straight to your inbox each month. Explore new scents and collections, track emerging fragrance directions and find inspiration for your next brief.

Choose from three subscription options: home fragrance, personal care or a combined subscription covering both sectors.

Seasonal Home Fragrance Trend Forecasts

TrendAroma’s Seasonal Home Fragrance Forecasts translate emerging consumer behaviours, cultural shifts and market signals into commercially relevant scent opportunities for the home fragrance industry.

The 58-page Core Forecast explores six key trends expected to influence the coming season. Each story is traced from its cultural origins and market drivers through to its evolving visual, emotional and olfactive expression – helping fragrance teams understand not only what is emerging, but why it matters and how it can be translated into future development.

Each trend includes an introduction and visual mood board, consumer insights and market signals, relevant launches across fine fragrance, personal care and home fragrance, an ingredient story and a selection of ready-to-use fragrance directions.

A separately available 36-page Occasions & Celebrations Forecast explores the growing role of scent in seasonal rituals, gifting moments and new forms of celebration. It includes 56 new scent ideas: 12 seasonal essentials; 12 concepts for established calendar occasions; eight ideas for two emerging micro-celebrations; and 24 trend-led fragrance directions inspired by six additional olfactive concepts.

Together, the two forecasts provide a complete view of the season – from the wider lifestyle movements shaping fragrance preferences to the specific occasions, rituals and celebrations creating new commercial opportunities.