Fine Fragrance Trend Stories Report

Trend Report Autumn 2023:  An influx of new launches from key brands, with new consumer trends, data insights and some industry shaping shifts within seasonal olfactive stories and ingredients.

This Report tracks trends in Men’s, Women’s and Genderless scents exploring 10 new influential macrotrends, breaking down key ingredients and themes with a look to how these concepts and fragrance notes will be evolving the fragrance scene of the future.


Welcome to the Autumn 2023 Fine Fragrance Trend Stories Report, tracking and discussing the hottest trend stories of Autumn/Fall 2023 from August until the end of October.

This Fine Fragrance Trend Stories Report maps over 60 new global launches. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from personal care to home care.

We analysed and tracked global fine fragrance launches and ‘everything new’ from niche, premium, mass and indie brands across all genders, and grouped these influential macrotrends to create 10 new trend stories with themes including ‘Rose Fall’, ‘Haute Harvest’ and ‘Vanilla Extreme’.

Market Data & Insights

Stronger fragrance concentrations are still driving new product launches with intense versions and elixirs very evident. The scent that has won countless awards since launch; Prada Paradoxe, recently released its own intense version where the pear-fruity-warm-orange blossom direction became more potent with neroli and layers of sweet musks. Over on #PerfumeTok everyone went crazy for the new Guerlain Tobacco Honey scent and Dior’s new baby scent kicked off many discussions within the perfume industry as did the ‘remake’ of the Dior J’adore scent, which launched this September.

Report Contents.

• A Market Landscape with data + a Trend Snapshot
• Key Themes + Notes of Now & Next – 5 macro driven trend themes
• Fragrance Trends: Men – 5 micro driven trend themes
• Fragrance Trends: Women – 5 micro driven trend themes
• Fragrance Trends: Genderless – 5 micro driven trend themes.
• 10 Trends Stories: Each fragrance story is covered by an introduction summing up the key essence of the trend, followed by information on the new launches – where we breakdown top, heart and base notes and launch information, plus take a look into ‘what’s next’ with the ‘future fragrance focus’ section discussing inspirational notes and ingredients to be used when developing new fragrance stories, collections and ‘trickledown’ sector launches.

  • The key notes of now and next: The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the key fragrance trends disrupting and influencing the market. We then break this down further focusing on the key trends within men’s, women’s and genderless scent themes before going into the 10 exclusive trend stories.
  • Macrotrend: The changing dynamic of wellbeing through scent This Autumn we have seen the rise of new and unique launches and concepts that proritise wellbeing from completely different angles. Traditional ‘summer’ styled scents with a new ‘edge’ have worked their way into the season and new facets within the hugely popular wood category are influencing the wellbeing story.
  • Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets across all fragrance sectors.
  • The 31 page report contents includes: 10 exclusive Trend Stories to explore, 60 + new launches with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email:

Couture, chic & fruity

Find out what the megatrend fruits; pear, peach and cherry are doing this season – gloriously juicy, vibrant and with a much more sophisticated olfactive profile.

Gilded golden ingredients

Ingredients that have been lavished with a golden effect; golden amber, golden bergamot, golden musks, golden oud, golden saffron – everything has been dusted with a layer of luxury.

Mystical, woodland beauty

Natures melodic notes; an ode to wood – revolution and evolution is happening. What started as wellbeing with links to forest bathing is deeper and more meaningful than ever. Simple woods with added depth.

A rose explosion

Rose is (re) emerging as a defining ingredient for new launches in women’s fragrances – it’s a classic note that’s reassuringly loved across many generations – and doubles as a genderless note too. Many brands are playing with the level of the note to express its different facets or using an overdose of different varieties

A quick snapshot

Here’s a quick snapshot of the Report, but feel free to drop us a line for more information, or to request a sample of the Fine Fragrance Trend Stories Reports. Want the Reports presented to the team? No problem. Just get in touch.


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