Fine Fragrance Trend Stories Report

Trend Report Summer 2023:  An epic summer of new launches from key brands, with new consumer trends, data insights and new olfactive families being teamed up and explored.

This Report tracks trends in Men’s, Women’s and Genderless scents exploring 10 new influential macrotrends, breaking down key ingredients and themes with a look to how these concepts and fragrance notes will be evolving the fragrance scene of the future.


Welcome to the Summer 2023 Fine Fragrance Trend Stories Report, tracking and discussing the hottest trend stories of Summer 2023 from May until the end of July.

This Fine Fragrance Trend Stories Report maps over 60 new global launches. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from personal care to home care.

We analysed and tracked global fine fragrance launches and ‘everything new’ from niche, premium, mass and indie brands across all genders, and grouped these influential macrotrends to create 10 new trend stories with themes including ‘Just Juiced’, ‘Soulful Summer’ and ‘Oud Forever’.

Market Data.

If we look at sales by category, the whole market is in positive growth, but standouts include the premium genderless category that grew +12.6% – the highest growth in the premium category whereas men’s fragrances were the highest growth in mass launches, also an increase of +12.6%.

Report Contents.

• A Market Landscape with data + a Trend Snapshot
• Key Themes + Notes of Now & Next – 5 macro driven trend themes
• Fragrance Trends: Men – 5 micro driven trend themes
• Fragrance Trends: Women – 5 micro driven trend themes
• Fragrance Trends: Genderless – 5 micro driven trend themes.
• 10 Trends Stories: Each fragrance story is covered by an introduction summing up the key essence of the trend, followed by information on the new launches – where we breakdown top, heart and base notes and launch information, plus take a look into ‘what’s next’ with the ‘future fragrance focus’ section discussing inspirational notes and ingredients to be used when developing new fragrance stories, collections and ‘trickledown’ sector launches.

  • The key notes of now and next: The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the key fragrance trends disrupting and influencing the market. We then break this down further focusing on the key trends within men’s, women’s and genderless scent themes before going into the 10 exclusive trend stories.
  • Macrotrend: The unexpected is what consumers desire: Niche fragrances are trending across generational demographics. This summer has seen an explosion in the niche and indie market as the genderless scent category is fueled by #PerfumeTok and consumers embraced the concept of self-identity through scent and search for scents that are inspired by compelling and novel creative stories.
  • Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets across all fragrance sectors.
  • The 31 page report contents includes: 10 exclusive Trend Stories to explore, 60 + new launches with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email:

Citrus evolution

Find out what how citrus notes are evolving and how the latest juicy scents are shaping the market as neon nectar’s that radiate positivity continue to dominate.

Golden moments

The sun worship trend from Spring spills over into a different type of warmth for summer. Sandy shores, or rather ‘sand’ became a key ‘note’. The scents are bright and sunshine infused – capturing that sultry balmy warmth in a whole new way.

Oud all over

The ‘Oud Forever’ trend captures the story of new oud launches from around the world. The future focus section prediects where oud will be going next as it continues to inspire fragrance teams.

Green notes + water inspiration

Summer scents draw inspiration from nature –  capturing the fruits, flowers, freshness and happiness of Summer in a bottle. This year water inspired and green scents dominated summer trends.

A quick snapshot

Here’s a quick snapshot of the Report, but feel free to drop us a line for more information, or to request a sample of the Fine Fragrance Trend Stories Reports. Want the Reports presented to the team? No problem. Just get in touch.


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