Occasions & Celebrations Spring/Summer 2024

Scent has become pivotal to celebrating key days in our lives. With the link between fragrance and memory becoming clearer than ever, consumers interest in new olfactive creations linked to occasions and celebrations has become even greater. This forecast provides new home fragrance ideas built around these key moments.

£500.00 Inc.VAT

  • The future decoded: This report breaks down new colours, new scent ingredients, food, fashion, interiors and consumer lifestyle drivers before it reaches you so you have all this insight poured into a report that is completely fragrance focused and full of immediately implementable fragrance ideas.
  • Trend Commentary: Each ‘Occasion & Celebration’ trend comes with a story board and current market inspiration helping to give a background and rational to the trend evolution, with a focus on ‘what’s next’.

  • Strategic implications: The gift market for home fragrance is now bigger than ever, but perhaps more importantly is how important scents are now to celebrations and occasions.
  • The 36 page report contents includes: 56 new scent ideas; 4 ‘must-have’ Spring scents, 4 ‘must-have’ Summer scents, 24 scents covering Valentine’s Day, Easter, Mother’s Day, Father’s Day, Wedding Season (new for SS24) and Just Celebrate (new for SS24), plus 24 trend led fragrance inspired by 6 new trend concepts.

new candle scents

Market Intelligence

Key global brand launches are mapped to help show how the trend has evolved from scent to packaging. Certain themes and notes are key to specific times of year and have become associated with the season.

seasonal candle trends

Seasonal Celebrations

The Forecast provides 24 new ideas for Valentine’s Day, Easter, Mother’s Day, Father’s Day and 2 new trends introduced for SS24: WEDDING SEASON and JUST CELEBRATE.

fragrances for summer 2024

New Notes

From pink caramel to new floral notes this seasons update will give you the direct inspiration to craft new fragrances.

spring summer 2024 candle trends

Trend Collections

The Forecast includes 8 core trend scent ideas that are MUST HAVE to capture the Spring and Summer trends for 2024. There also 24 scents captured under 6 new trend concepts for the season.

home fragrance report

Let’s Talk.

Drop us a line for more information or to request a virtual tour of our trend forecasts. Want the trend forecast presented to the team? No problem. Just get in touch.



We use cookies to ensure that we give you the best experience on our website. By browsing this website, you agree to our use of cookies.