Privacy Policy


We’re glad you chose to visit We care about your privacy and the information you share with us and want you to understand how we are using and protecting your information. TrendAroma is respectful of data privacy and adopts best practice in compliance with applicable privacy law and regulations, including the EU General Data Protection Regulation (“GDPR”).

Use of this website

This privacy policy describes the information we collect from you and how it may be stored and processed in the United Kingdom and across the TrendAroma platform as described below.
This website, and associated publications provides products, content, and services for a professional and consumer audience and is not intended for individuals under the age of 13 years old. We do not knowingly collect or store personal data provided by anyone under 13 years of age.
If you are a European Union (EU) resident, please note that there are a number of provisions in this privacy policy that apply uniquely to you.

What information we collect

We do not collect or store cookies or log IP addresses from any type of electronic device
We collect the personal data you share when you register to receive any of the products, content or services offered by TrendAroma such as publications, subscriptions, contests, newsletters, memberships, premium content, webcasts, video, white papers, online seminars, conferences and events.

Security of your personal data

Data collected such as email addresses, names and personal data which has been shared is collected through secure services such as Mailchimp, WordPress and Paypal (ie. third parties we contract with to support TrendAroma business operations and transactions).
No personal data is stored outside of these places or using cloud-based services

What we do with the personal data we collect

We use the personal data that we collect to communicate with you, deliver what you request, improve our service, and to present other information and offers that may be of interest.
The legal basis we have for processing your personal data
The GDPR requires data collectors, such as TrendAroma, to have a legal basis to use the personal data of EU residents.
TrendAroma uses the personal data that you provide to supply you with high-quality products, content and services you have requested.

We may also use your personal data to offer you products, content or services that may be of interest to you, based upon your interests or the preferences you shared.
The legal basis for processing your personal data is your consent. All newsletters also show the opt out function so you can withdraw your consent at any time.
If you are an EU resident, IDGC will only share your personal data with third parties outside of TrendAroma with your consent.

How long we keep your personal data

We retain your personal data for the duration of your business relationship with us, and we hold your information only as long as necessary for each purpose we use it, unless we have obtained your consent to use for another or similar purpose.

Your rights and preferences

If you inform us that you want your personal data erased (if you are an EU resident), or that you no longer wish for us to communicate with you for marketing purposes, or to otherwise restrict TrendAroma processing of your personal data, we may retain some basic information in order to avoid sending you unwanted materials in the future, and to keep a record of your request and our response.

Confirming your personal data

This section shall apply to any personal data collected by IDGC from EU residents.
To confirm that TrendAroma is processing your personal data, or to access, update or correct the personal data TrendAroma holds about you, or to obtain a copy to reuse for your own purposes, please send an email to:

Erasing your personal data

This section shall apply to any personal data collected by TrendAroma from EU residents.
If you want your personal data erased, please send an email to:
To opt-out of marketing communications
If you want TrendAroma to stop communicating with you for marketing purposes, please send an email to:

Questions, concerns or complaints:
If you have any questions, concerns or complaints about TrendAroma’s personal data practices or this Privacy Policy, we encourage you to get in touch via the above email address.

Follow us on Instagram @trendaroma

Monthly New Product Trend Report Subscriptions

Monthly New Product Trend Report

New Product Trend Reports: Home Fragrance

£600.00£2,400.00 Inc.VAT

Monthly New Product Trend Report

New Product Trend Reports: Personal Care

£600.00£2,400.00 Inc.VAT
£1,200.00£4,800.00 Inc.VAT