Fine Fragrance Trend Reports

Download our Reports & discover trending fine fragrance launches and new notes in perfumery, as we discuss the latest ingredient trends in women’s, men’s and genderless fragrance stories and the trend themes driving fragrance and scent forward.

The Fine Fragrance Trend Stories Reports include market data and category launch data, but the main focus is to break down scent stories and scent trends. The intense research and deep market analysis has been done for you, to pull together the insights your team needs to create new fragrance collections.

Released each quarter, packed with 60 + new launches. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from personal care to home care.

We analyse and track global fine fragrance launches and ‘everything new’ in each quarter from niche, premium, mass and indie brands across all genders, and group these into influential macrotrends to create a series of new trend stories and themes.

Each story contains a trend summary, the top, middle and base notes of all the new launches featured within the concept and some future focused ideas designed to inspire new collections and answer client briefs.

about new fragrance trends

Report Contents

  • A Market Landscape with data + a Trend Snapshot
  • Key Themes + Notes of Now & Next – 5 macro driven trend themes
  • Hot Fragrance Trends: Men – 5 micro driven trend themes
  • Hot Fragrance Trends: Women – 5 micro driven trend themes
  • Hot Fragrance Trends: Genderless – 5 micro driven trend themes
  • Trend Stories: 11+ key, new fragrance trend stories with a glimpse into future notes and ingredients