FINE FRAGRANCE TRENDS INTELLIGENCE

Track the stories
shaping modern
perfumery.

Quarterly analysis of global launches, emerging notes and the macrom themes influencing women’s, men’s, niche and genderless fragrance.

VIEW THE LATEST EDITION

WHAT YOUR TEAM WILL FIND INSIDE

Market and cultural insights
Analysis of the wider consumer attitudes, cultural movements and brand activity shaping the fragrance market.

Notes of now and next
A curated selection of the season’s most influential fine-fragrance launches, spanning women’s, men’s and niche perfumery.

Macro trend themes
Original trend stories connecting new launches through shared notes, olfactive directions, moods and creative themes.

Future focus direction
A clear view of how each trend could evolve next, providing inspiration for fragrance briefs, concepts and customer presentations.

DESIGNED TO HELP YOU

Spot emerging shifts
A curated selection of the season’s most influential fine-fragrance launches, spanning women’s, men’s and niche perfumery.

Strengthen fragrance briefs
Original trend stories connecting new launches through shared notes, olfactive directions, moods and creative themes.

Inspire new collections
A clear view of how each trend could evolve next, providing inspiration for fragrance briefs, concepts and customer presentations.

EDITION 18

Come and discover the trending fine fragrance launches and new notes in mass, prestige, designer, indie and niche perfumery, as we discuss the latest ingredient trends in women’s, men’s and genderless fragrance stories and the trend themes driving fragrance and scent forward.

SHOP REPORT: £600

Launch Insights

Mapping that connects current and emerging marcrotrends.

New Notes

Men’s, women’s, niche and genderless influential notes and ingredients tracked

Future View 

Connects what’s happening now and translates the next opportunities.

VIEW PREVIOUS EDITIONS