Earlier this year a new candle company; The Kyoto Candle Company launched. Believe it or not, a global pandemic is a good time to launch a home fragrance range, as during the bleakest moments for the fragrance category in recent months, one light that shone through; the demand for home scents.
According to Cosmetics Business, while prestige fragrance sales plummeted by up to a third or more across many European countries, home fragrance bucked the trend, scoring growth of 3% in the UK and 11% in Germany between January and May 2020 according to The NPD Group.
In the month of March, prestige room fresheners rocketed by 37% and candles (which have a 40% share in terms of preferred product format) grew by 6%, with consumers trading up to more expensive products as part of a home cocooning ritual.
Bring some balance into your life
With our Japanese-inspired scented candles you can enhance those moments of calmness, spirituality or joy in your everyday life.
Bamboo The eminence of kyoto Simple and unadorned, the bamboo is a symbol of purity and innocence. Kyoto and other parts of Japan are surrounded by beautiful Bamboo forests which create an ambience of sylvan tranquility. Light our Bamboo candle and experience the subtle notes of pinewood, cedar and sandalwood which will transform any space into a fragrant and rich forest.
Hot Spring A sensorial indulgence An onsen is a naturally occurring Japanese hot spring; Onsens usually contain a high mineral content which might result in a number of health benefits. Our Hot Spring candles combine seaweed, salt along with grapefruit, cedar and amber to create a sensorial indulgence; the best way to unwind after an exhausting and hectic day
Green Tea A sensory revitalisation In Japanese culture, Matcha Green Tea is not simply a drink, it is a quiet celebration performed with grace and beauty. This ritual is a bonding experience of mindfulness and a focus on the now. Lighting one of our Green Tea candles and letting the fragrance with notes of white flower, green tea and matcha fill a room is great way to relax and recover while still keeping mental focus, producing a sensory revitalisation.
Honeysuckle The flare of nobility Honeysuckle is the flower of happiness, sweetness of disposition but also devoted affection. With notes of honeysuckle, white flower, jasmine and peony, The Flare of Nobility candle creates a sweet-smelling aroma which fills a room and gives you a sensation of warmth and fondness.
Camellia The redolence of love The Camellia is usually a representation of love and adoration. This beautiful ‘Japanese Rose’ is also known for its soothing and rejuvenation qualities. Paired with its complementary scents of lemon, pear, black currant, geranium and orange blossom, The Redolence of Love scented candle is a perfect gift to share with those close to you to express your affection.
Daffodil The flame of graciousness Daffodils signify forgiveness, respect and new beginnings, which is why the name The flame of graciousness fits so well. Mixing in notes of ylang, violet, rose and cedar along with daffodils this candle is meant to be used to welcome new phases of your life and also serves as a gentle reminder to always look ahead, leaving the past in the past.
Chrysanthemum The imperial seal of Japan The Chrysanthemum, or Kiku in Japanese, is considered the flower of autumn, blooming in September. A symbol of the throne of the emperor and several seals across Japan. The chrysanthemum represents tradition and honor, which is why we’ve called it The Imperial Seal of Japan. The Chrysanthemum candle also masterfully mixes notes of chamomile, hyacinth, rose and jasmine along with other fragrances to produce an exceptional scent which transports you to a different land.
Wisteria The aura of mount fuji A beautiful purple flower which blooms on or around Mount Fuji in the spring. Wisteria is greatly favored by followers of Buddhism, because of the belief that Amida Buddha would descend on a purple cloud to guide them to the Western Paradise. The Wisteria branches and blossoms bend downwards as if lowering their heads in gentle supplication, a symbol for prayer. The Aura of Mount Fuji scented candle with its gentle notes of wisteria, sycamore, lilac and sandalwood, promotes spirituality, making it a great fragrance for meditation or for creating those quiet moments of peace.
Cherry Blossom The aroma of transience Cherry blossoms are a symbolic flower of spring, a time of renewal and hope. This gorgeous flower not only represents the beauty of life, but also the delicate fragility that comes with it and how fast things transpire. This is why we call this scent The Aroma of Transience. With notes of lemon, grapefruit, peach as well as jasmine and rose, the Sakura scented candle is meant to remind you to appreciate the fleeting moments of beauty in your life when they come.
This new collection rolls botanical, apothecary, aromatherapy, emotion and sophisticated fragrances into one.
Capturing a mood, a state of mind or maybe a positive mental reaction is the start of the functional fragrances trend. I think that beyond the ‘normal notes’ we expect to have a functional benefit; such as bergamot or lavender we will begin to see functional ingredient as ones that have a specific effect – especially ingredients linked to global scent memories – vanilla, coconut and similar for example don’t have traditional scent benefits like citrus’s which increase motivation or productivity, but we all love the smell and they do have an effect on our wellbeing – hence its function!
There are 6 new fragrances below which come as a candle or reed diffuser and their minimal design definitely makes them look more wholesome. Scent are genderless with notes including; heliotrope, raspberry, leather, peony, rhubarb, osmanthus, jasmine, pepper and cedar – so packing in all the trends! I haven’t smelt them yet, but as 2020 is definitely a BIG year for home fragrance I should imagine with their ‘pick me up – emotionally’ style that they will be a big hit!
Earnest: By the end of the… | Woody and with hints of leather. Fruity and lavender notes add freshness. Top notes – fern. Heart notes – leather, wood. Base notes – fruity.
Serenity: Ugoki | Floral, featuring jasmine and osmanthus flower, with a delicate woody hint. Top notes – jasmine petals. Heart notes – osmanthus. Base notes – cedar wood, ambrox
Pride: Cuir Nuit | Spicy notes, leather and a hint of freshness courtesy of bergamot and peony. Top notes – pepper. Heart notes – peony, iris. Base notes – leather, patchouli
Optimism: Musk Shades | A blend of citrus kumquat, floral mimosa and hints of tea and musk. Top notes – kumquat, mint. Heart notes – mimosa. Base notes – tea, musk.
Unlimited: La Violette | Floral, featuring violet flowers and leaves. The addition of raspberry and watermelon creates a unique scent. Top notes – violet leaves, watermelon. Heart notes – violet, lily. Base notes – heliotrope, raspberry.
Delightful: Pomelo Bliss | An explosion of citrus thanks to notes of grapefruit and orange peel. Its freshness is reinforced with hints of verbena leaf and cedar. Top notes – grapefruit, rosemary. Heart notes – pine, verbena. Base notes – rhubarb, cedar wood.
The new Townhouse Collection comprises of six candles, with scents inspired by celebrated moments within a Georgian London home, from afternoon tea to resting by the fireplace
Jo Malone London’s newest candle range, The Townhouse Collection, that captures the curious characters and unique moments within a London townhouse.
New for autumn 2020, this collection is made up of six scents – Wild Berry and Bramble, Pastel Macaroons, Green Tomato Vine, Glowing Embers, Lilac Lavender & Lovage and Fresh Fig & Cassis.
The Townhouse Collection also features candle jars carefully crafted from high grade ceramic material, with designs that pay homage to the the finer details of Georgian architecture, from intricate cornicing and columns to mantles and fireplaces. Each candle is finished in unglazed ceramic as a nod to the decadent textures seen in the most luxurious homes of the 1700’s.
Lilac Lavender & Lovage Lavender-fresh sheets on a Sunday morning. The bedroom window stands slightly ajar, letting in the aroma of the dewy flowerbeds below. Lavender and lovage grow side by side; the calming scent of the iconic flower blending with the aromatic greenery of this humble herb.
Wild Berry & Bramble The scent for any hour. The signature scent of home. Amble up the sunny pathway and past a fragrant tapestry of thorny shrubs and arching brambles, brimming with red berries. Their fresh juiciness carried on the air.
Pastel Macaroons Take your seat for a truly English tradition: afternoon tea. With the sweetest hour of the day comes a taste for temptation. Delectable desserts and charming pastries infuse the atmosphere with sugary warmth. Almond tarts and freshly baked scones with pastel macaroons in delicious hues.
Green Tomato Vine Tender vines warmed by the afternoon sun in the greenhouse. Sprightly tomato plants drape against the balmy windows, releasing their rich, green aroma and an earthy tang. A secret space for colourful stories.
Glowing Embers A room to retreat to after the last guests have gone. Throw a log onto the fire and relax into your favourite chair. Flames crackle and pages turn. The comforting scent of glowing embers fills the room.
Fresh Fig & Cassis A leisurely breakfast in the courtyard. Ripe figs cover stone walls, lovingly embraced by the morning sun. Fresh air sweeps the garden, bringing with it hints of leaves and trees.
11 new fragrances inspired by the raw essences of the vegetable garden
Discover LOEWE Home Scents, a new collection of home fragrances based on the raw essences of a vegetable garden. Eleven plant essences expressed as standalone scents within candles, wax candleholders, home fragrances and rattan diffusers.
Beetroot The beet plant is a perennial plant native to northern Europe and Asia, commonly cultivated for its deep purple-red-coloured edible root, known as beetroot.
Coriander Coriander is an annual flowering plant with aromatic leaves and seeds, grown worldwide as a culinary herb. Native to Southern Europe, South West Asia and North Africa, coriander thrives in warm climates and well-drained soil.
Cypress Balls The cypress tree is a large coniferous tree with aromatic foliage, that typically matures to stand over 80 feet tall. Native to the Mediterranean, it is now common throughout Asia, North Africa, Southern Europe and Northern America. Cypress balls are the resinous spherical cones – or seeds – of the tree.
Honeysuckle Honeysuckle is an arching shrub or twining vine, frequently cultivated as an ornamental garden plant for its attractive and fragrant flowers. Native to North America and northern latitudes of Eurasia, the honeysuckle is also found in the Himalayas, southern Asia and North Africa.
Ivy Ivy is an evergreen, leafy climbing plant – with glossy dark green leaves, occasionally variegated – that is popular throughout the world as an ornamental garden plant, growing well in shady places.
Juniper Berry The juniper plant is an upright evergreen shrub grown widely in the northern hemisphere. The plant produces green cones that look like berries, growing green initially then turning a black-grey as they ripen.
Liquorice Liquorice is the root of Glycyrrhiza glabra, or liquorice plant, which is a herbaceous perennial plant native to the Middle East, southern Europe and parts of Asia including India. The liquorice root can be up to 50 times sweeter than sugar.
Luscious Pea Luscious pea is a bushy or climbing annual plant often grown as an ornamental plant for the sweet scent and delicate appearance of its flowers. Native to the Mediterranean, the sweet pea thrives in sunny climates and dry soil.
Scent of Marihuana Marijuana – also known as cannabis amongst other slang terms – is a short-lived annual plant that flowers in late summer. Thought to have originated from Central Asia, it is now cultivated across the globe, primarily for its narcotic properties. The plant has characteristically long, serrated leaves and aromatic flower buds.
Oregano Oregano is an aromatic, bushy perennial plant grown widely across the globe as a culinary herb. Native to southern Asia and to the Mediterranean.
Tomato Leaves The tomato plant is a short-lived perennial plant cultivated throughout the world, primarily for the harvest of its scarlet, yellow, purple or green-coloured fruit. The tomato plant thrives in disturbed ground and in wastelands. Tomato leaves are typically pale green, soft fronds running the length of the stem.
Here’s a preview of what new scents are coming from Yankee Candle in 2021. A definite tropical feel! The ‘Scent of the Year 2021’ or SotY21 as I’ve dubbed it, is shrouded in secrecy, although I’m betting on something destination inspired – maybe woody-gourmand-oriental. We’ve had floral and this year it was fresh so I think comforting will be in for 2021! EDIT * After writing this I found out a few more details about SotY21: An immersive and exotic fragrance, at it’s heart is the grounding note of warm ginger, with surrounding notes of starfruit and warm vanilla spice. The fragrance will inspire you to step into 2021 energised and ready to experience the world.
I also included details of confirmed returning favourites, details on the new Elevation scents and also some new product formats that are due out.
Last Paradise Collection; Part 1
The Last Paradise: You’ve found paradise at last…rare and exotic notes of rainforest fruits and flowers lure you into a fragrance experience like no other.
TOP NOTES: Jungle Leaf, Green Apple, Hibiscus. MID NOTES: Osmanthus Blossom, Wild Grass, Orchid, Mimosa, Plumeria. BASE NOTES: Violet Leaf, White Musk, Moss.
Bora Bora Shores: Walk along the unspoiled shores, enjoying the soft scents of sweet fruits and tropical floral notes, while the sun reflects off the shore with a rosy glow.
TOP NOTES: Lemon Sugar, Kumquat Leaf, Hibiscus Water. MID NOTES: Monoi Blossom, Bora Bora Blossom, Freesia, Papaya. BASE NOTES: Blonde Woods, Sugarcane, Fruity Musk.
Coconut Rice Cream: A sweet creamy treat with notes of aromatic rice and fragrant coconut – freshly scooped at an island oceanside market.
TOP NOTES: Bamboo Rice, Steamy Rice Vapor. MID NOTES: Rice Coconut, Watery Floral. BASE NOTES: Sandalwood, Vanilla, Oriental, Sea Musk.
Beach Escape: Discover a shady spot under the palms to take in the tranquil ocean view – notes of sea air complement floral and woody aromas – the perfect way to reflect on your day in paradise.
TOP NOTES: Ozone, Watery Green Palm, MID NOTES: Sea Isle, Muguet, Jasmine, Dandelion. BASE NOTES: Barley, Grass, Musky, Woody.
Elevation Collection January 2021
Sea Minerals: Minerals and sea salt join aromatic greens and spices for a fragrance inspired by a cool ocean breeze.
TOP NOTES: Staghorn Sumac, Green Leaves, Aromatic. MID NOTES: Eucalyptus, Muguet, Clove, Nutmeg. BASE NOTES: Cedar Leaf, Musk. Rose Hibiscus: Relax with the invitingly fresh scent of hibiscus, rose , peony and lychee fruit.
TOP NOTES: Juicy Strawberry, Lychee, Yumberry. MID NOTES: PInk Hibiscus Flower, Rose Petals, Peony Blossoms. BASE NOTES: Rosewood, Bearberry, White Birch.
The votes are in and back by popular customer demand (I think this is such a fab idea) will be Beach Walk, Pink Lady Slipper, Tutti Frutti and Beautiful Day.
Chocolate Easter Truffles – Easter isn’t complete without a milk chocolate treat. Delicious chocolate notes and combined scents of warm milk, maple cream and sweet sugary musk.
TOP NOTES: Chocolate, Whipping Cream, Cinnamon Dusting. MID NOTES: Warm Milk, Almond Glazing, Maple Cream. BASE NOTES: Sugared Musk, Sandalwood
The Last Paradise Collection; Part 2
Tropical Starfruit: Kissed by the sun ; sweet notes of juicy starfruit, pineapple and citrus blend together as if they have just been picked and offered at the local market.
TOP NOTES: Juicy Grapefruit, Pineapple,Ocean Breeze Accord. MID NOTES: Jasmine, Lily, Starfruit. BASE NOTES: Vanilla, Agave, Plum. Exotic Acai Bowl: Exotic fruit gathered from around the island, naturally sweet and blended with notes of creamy coconut with a hint of rose and jasmine.
TOP NOTES: Cassis , Coconut Milk, Cherry Syrup. MID NOTES: Rose Petals, Pink Jasmine, Coconut Cream. BASE NOTES: Fruity Green, Musk, Vanilla. Moonlit Cove: Slip away to a hidden cove where the moonlight sparkles on the water while notes of lemongrass, ginger and woodsy botanicals enchant the senses.
TOP NOTES: Citrus, Lemongrass,Ginger. MID NOTES: Purslane, Nutmeg, Rainbow Eucalyptus. BASE NOTES: Sea-Washed Amber, Cedar Leaf.
Cliffside Sunrise: The reward for your early rising. A warm breeze carries notes of exotic fruit and flowers as the first morning light reflects off the water.
TOP NOTES: Hibiscus, Strawberry, Dwarf Citrus. MID NOTES: Nectarine, Red Fruit, Geranium. BASE NOTES: Nectar, Praline.
Elevation Collection April 2021
Jasmine & Pomelo: Flowering vines of white jasmine scent the air, Mixing with citrusy pomelo and woodsy white musk.
TOP NOTES: White Musk, Aromatic, Red Fruit, Pomelo. MID NOTES: Jasmine, Banana Leaf, Oriental Notes. BASE NOTES: Blonde White Musk, Sandalwood, Vanilla. Cactus Flower & Agave: Sparkling and lively, like where the desert meets the sea, the scents of cactus and water hyacinth, sea moss and dune grass.
TOP NOTES: Marine Accord, Dune Grass, Water Hyacinth. MID NOTES: Blue Chamomile, Cactus Blossom, Aloe. BASE NOTES: Vetiver, Sea Moss, Wet Stone Accord.
New Product Development
Sidekick A choice of two decorative, refillable diffuser options that kick up the style in your car.
Sleep Diffuser Yankee Candle® Sleep Diffuser and Refills create a relaxing atmosphere for great sleep! Using Ultrasonic technology, mood lighting and specially formulated essential oil blends. Initially it will be available in two models – brown and silver. There will be three oil blends available depending on the type of sleep you are looking for. The capsule is simply inserted into the unit and it will give up to 30 days of sleep inducing fragrance.
Wowsers (love that word – pretty sure it was Inspector Gadget, but anyway) – 2020 has been a bit of a strange year so far, but luckily for me I’ve spent most of it immersed in new launches and fragrance trends, compiling monthly reports and working on new ideas for my business and website, which has kept me productive and happy.
We had a mini slow down of the home fragrance market in June, but July has made up for it already. In the fragrance industry we always talk about the amount of fine fragrance launches per year, but unless you are a Home Fragrance New Product Report Subscriber, you probably don’t realise how many launches there are in the home fragrance/ air care sector; its at least 1200+ per year! The market has grown tremendously in the last few years and is still going strong.
However, I know with everything going on that many people haven’t had the time to keep on top of the releases (ahem. blatant sales plug; never miss a launch by subscribing to our reports), so I’ve tried to do a comprehensive list of the ‘world’s favourite home fragrance brand’ below, so you can scroll through the Yankee Candle fragrance trends in 2020, from your, now very familiar, home office! I’ve added both the new UK/EU scents and US editions as there are different launches dependent on destination country.
The scent, “Awaken,” has top notes of sheer peony and crystal freesia; mid notes of clary sage essential oil, orcanox, and driftwood; and base notes of white amber, patchouli, and mineral musk. A sparkling, inspiring scent focused on a unique, exhilarating mineral aura, with grounding notes of driftwood and amber.
Top: Crisp and Clean Notes, Sheer Peony, Crystal Freesia Mid: Clary Sage Essential Oil, Orcanox, Driftwood Base: White Amber, Patchouli, Mineral Musk
Garden Hideaway Collection; Part 1 January 2020
Afternoon Escape: A woodland escape into an enchanted garden, with sun-warmed cypress, jasmine, lemon and cedar.
Top Notes: Lemon, Cypress Mid Notes: Geranium, Lily, Jasmine Base Notes: Cedarwood, Amber, Woods.
Camellia Blossom: Soft and peaceful, your favourite spot in the garden enveloped in the luminous fragrance of camellia.
Top Notes: Sea Salt, Apple Blossom Mid Notes: Camellia, Jasmine, Orange Flower Base Notes: Patchouli, White Cedar, Musk
Homemade Herb Lemonade: Your very own freshly squeezed lemonade, made with a hint of ginger and garnished with herbs picked right from your garden.
Top Notes: Lemon, Crushed Ginger, Mint Mid Notes: Clary Sage, Thyme Base Notes: Bayleaf, Sugarcane, Vanilla
Sunny Daydream: (Summer Daydream in the US) Drift away among the flowers with the warm, sweet scents of exotic ylang ylang, bergamot and jasmine.
Top Notes: Bergamot, Citrus Blossoms Mid Notes: Gardenia, Jasmine, Ylang Ylang Base Notes: Amber, Sandalwood, Patchouli.
Roseberry Sorbet: (Summer Time Treats Collection USA) Pure refreshment on a sunny day, tangy berry sorbet topped with a sprinkling of candied rose petals.
Top Notes: Brazilian Grape, Orange Zest Mid Notes: Rose Petals, Hibiscus Base Notes: Marine, Vanilla
US Only Edition
Sweet Pea Madeline’s: almond extract, sweet pea petals and vanilla.
Elevation Collection January 2020
Salt Mist Peony: Wake to a misty morning on the coast. Your cottage garden full of dewy blossoms and berries.
Rice Milk & Honey: Warm rice milk gently sweetened with natural honey and dashes of cinnamon and vanilla. Perfect comfort.
Easter 2020 UK/EU
Sweet Bunny Treats: The scent of mouth-watering vanilla cake topped with whipped buttercream frosting, decorated like an adorable bunny to delight your Easter guests.
Easter Bouquet: A lush bouquet of happy spring flowers — peonies and tulips — arranged with crisp and juicy fruit.
Top Notes: Ozone, Apple, Melon Mid Notes: Tulips, Cyclamen, Hyacinth, Peony Base Notes: Creamy Musk
Sweet Bunny Carrots: A refreshing blend infused with the essence of spring — sweet carrots with sugar beet and a touch of citrus.
Top Notes: Citrus, Watery Notes Mid Notes: Carrot Blossom, Cucumber Base Notes: Sugar Beet, Musk
Bunny Vanilla Cupcakes: The rich, creamy aroma of vanilla cupcakes with hints of lemon and lots of buttery icing.
Top Notes: Vanilla Icing, Malted Sugar Mid Notes: Cake Batter, Chocolate Base Notes: Cocoa, Vanilla Bean
Elevation Collection April 2020
Sea Salt & Lavender: Soothing lavender and refreshing sea salt complement and elegant blend of florals & fruit.
Kumquat & Orange: The essence of sunlight distilled into a bright and shiny blend of tart citrus fruits.
Garden Hideaway Part 2
Calamansi Cocktail: A drink designed for sipping in your favourite shaded garden spot, both tantalising and relaxing with hints of tart citrus fruit.
Top Notes: Kumquat, Lemon Zest Mid Notes: Pepper, Green mandarin, Grapefruit Base Notes: Blonde Cedar, Patchouli Leaves
Garden Picnic: Bring your blanket and a basket of the ripest, juiciest fruit for a sunny picnic among the flowers.
Top Notes: Apricot, Peaches, Nectarines, Nashi Pear. Mid Notes: Yellow Iris, Waterlily. Base Notes: Warm Musk, Golden Amber, Sandalwood.
Water Garden: White flower’s in full bloom add a sweet perfume to the soothing sounds of cool, flowing water in your backyard oasis.
Top Notes: Cucumber Water, Wildgrass, Pink Lily Mid Notes: Lotus Flowers, Lily of the Valley, Orchid Base Notes: Birchbark, Driftwood.
Sweet Honeycomb: Warm honey, straight from the comb, a naturally sweet fragrance with a touch of caramel, sandalwood and vanilla.
Top Notes: Honey, Macadamia Mid Notes: Sunflower Seeds, Caramel Base Notes: Sandalwood, Cashew Milk, Vanilla
Lime & Coriander: UK/EU edition Garden fresh companions, sweet juicy limes and leafy coriander fill the air with fresh picked fragrance.
Top Notes: Lime, Berries Mid Notes: Lily of the valley, Coriander. Base Notes: Sandalwood, Tabacco
US Only Edition
Poolside Oasis: Relax by the pool with a view of the ocean just beyond the palms…with airy notes of sea salt, bright botanicals, and a touch of island fruit.
Top Notes: Sea Salt, Marine, Feather Moss Mid Notes: Waterlily, Freesia, Melon Base Notes: Beach Wood, Violet
Lime & Cilantro (Summertime Treat Collection USA): Garden-fresh companions, sweet juicy limes and leafy cilantro fill the air with fresh-picked fragrance.
Campfire Nights Collection July 2020
Warm & Cozy: Take a deep breath and take the evocative scent of Cedar, Cashmere & Eucalyptus.
Top notes of Balsam, Peppermint and Eucalyptus Middle notes: Cashmere, Cedarwood and Golden Amber Base of Patchouli, Lit Firewood and Musk.
Crisp Campfire Apples: The scent of freshly picked apples cooking over the campfire on the crisp autumn air.
Top Notes: Apple, Clove and Mandarin Mid Notes: Cinnamon Stick and Oak Leaves Base Notes: Tonka and Blonde Woods.
A Night Under the Stars: A woody spicy fragrance that sparkles with a constellation of rose, leather and driftwood.
Top Notes: Leather, Spice and Driftwood Mid Notes: Clove, Saffron and Rose Base Notes: Frankincense, Patchouli and Cedarwood.
Pecan Pie Bites: The scent of miniature pastries with a sweet spicy filling loaded with toasted pecans.
Top Notes: Cinnamon Leaf, Burnt Sugar and Raw Honey Mid Notes: White Hazelnut, Pecan and Dark Chocolate Base Notes: Clove, Oak Wood and Smoked Cedar.
US Only Editions
Autumn Embers: The crackling embers of a bonfire bring fall’s favorite scents, apple, spice, and a touch of smoky firewood.
Elevation Collection July 2020
Grapevine and Saffron: A stroll through a sun-drenched vineyard, the fragrances of lush grapes mingling with golden saffron and sandalwood.
Jasmine & Sweet Hay: Golden Fields of hay warmed by the later-summer sunshine with soothing hints of floral jasmine.
The two new autumn fragrances join the previously-available range, including Sweet Spiced Orange, Tonka Bean & Pumpkin, and Fig & Clove.
Haunted Hayride & Trick or Treat return and they are joined by a new addition, Pumpkin Patch.
Elevation Collection October 2020
Available from October and joining the popular returning festive fragrances; Sweet Frosting, Holiday Pomegranate, Holiday Garland and Frosted Fir.
Cinnamon Bark & Cumin: is an exotic spice blend which will fill the room with warm, festive, fuzzy feelings.
Vetiver & Black Cypress: will transport you to a cool, shady forest reminiscent of the colder, darker nights.
Magical Christmas Morning; October 2020
Holiday Hearth: A cozy gathering by the fireplace, all decked out with festive décor, warm, spicy, and sweet, like the magic of holiday traditions:
Top notes: Anise, cinnamon and clove Mid Notes: Gardenia, cedarwood and oakmoss Base Notes: Warm musk and vanilla cream.
Singing Carols: A harmonious combination of fruit, evergreen, and spice notes that create an inspiring Christmas melody:
Top Notes: mandarin and eucalyptus Mid Notes: Fir needle, juniper and clov Base Notes: Blackberry, cedarwood and pine.
Surprise Snowfall: UK/EU Only: TBC Top notes:verbena, elderberry and rosemary, Mid Notes: Wild moss and silver spruce Base Notes: Hinoki wood and white cedar.
Christmas Morning Punch: A spectacular blend of ruby-red pomegranate, strawberry, cranberry — a celebratory drink the whole family will love.
Vanilla French Toast: UK/EU only: TBC
US Only Editions
Santa’s Cookies: A treat worthy of Santa’s attention: Freshly baked vanilla sugar cookies with a dash of spice.
Happy Morning: Awaken to the delight of Christmas morning with a cheerful fragrance bursting with bright berries, evergreens, and a touch of caramel.
New Product Development
Scent Plug bases – Technology has moved on since the current bases were introduced almost 20 years ago and the new Scent Plugs will provide a more even and consistent fragrance that will fill the room. No change to the shape of the refills – so they can still be used with both the current Scent Plugs and the new style.
Wax Melts as we know them are gone! They’ve been a mainstay of the range for over 30 years and they got a makeover for the new decade. Gone is the flat tart-like shape (with hard to open plastic wrapping) and it is replaced by a new cup style in an easy to open recyclable packaging. The new wax formula which will allow a higher level of fragrance oil – providing a stronger scent.
The cocktail and drinks trend is still in full swing. Lime Mojito, pink fizz from Prosecco to Gin and citrus infusions top the list in summer 2019. Looking back at the New Product Report for Home Fragrance so far this year, the influence crossing over from cocktails, both traditional ‘flavours’ and new concoctions look set to continue.
This latest collection from Homesick Candles is beautiful. It’s so important these days to convey fragrance types and scent online – packaging and product shots are key and I think you’ll agree that they have done a fabulous job! Read on to see the new collection plus some of this years launches based on the cocktail/beverage theme that have been featured in some of this years New Product Reports.
The Homesick candles limited edition collection is made up of 3 key ‘cocktails’. I love how decorative home fragrances now come with top, middle and base notes – it just gives it that more sophisticated and complex feel.
Launched by US brand Pier 1 these were a bit of a deviation from the cocktail theme, but still influenced by the alcohol/beverage theme. Obviously Grape was a key note! The pots are beautiful as well – lovely clear, coloured glass and cork lids ready to be re-purposed after use.
In May, Partylite launched Passionfruit Prosecco; a fizzy mix of crisp apple and bright lemon mingled with Summer berries and soft peach.
Bath and Body Works launched ‘Summer Sippin’ with:
Island Margarita – Sweet Mandarin, Island Mango, Sea Salt
Peach Bellini – Succulent White Peach, Sparkling Prosecco, Sweet Orange
Pink Apple Punch – Green Apple, Juicy Honeycrisp, Pink Melon Punch
Ikea launched its ‘Kanske’ collection, which comprised of 2 limited edition scents inspired by summer drinks and the ‘cocktail theme’; Lime & Mint and Guava & Strawberry.
Lastly, but not least and again inspired by the lime infused mojito (everyone loves a mojito!) the new Jangala candle by Maison La Bougie is filled to the brim with hydrating refreshment and relaxed Cuban vibes. The scent description reads; Invigorating notes of mint and herbaceous basil are muddled with crushed sugar, ice, and a twist of lemon and lime. Irresistibly fresh and punchy, the Mojito fragrance is a perfect summer scent – light it on weekdays when drinking rum isn’t an option, to get the blissed-out holiday feeling without the hangover.
So in summary, the trend for beverages is still inspiring home fragrance and will continue to do so as we change seasons. Fall or Autumn (depending which side of the ocean you’re on) will be packed with merry tipples in this trend trackers opinion. The cocktail theme is also a perfect way to introduce limited editions based on classics and also notes of the moment so this trend can easily be considered a ‘megatrend’ – meaning you can’t go far wrong if you use it to inspire collections for years to come!
I spend a lot of my time looking at new home fragrances (my New Product Report for home fragrancescontains around 100 new launches per month), but in the last 15 years of candle gazing I have to say that the market has never been more exciting than it is now. The ideas don’t seem to stop coming and there are some amazing brands out there on shelf. So I decided to start a mini blog series just to introduce you to some of the latest launches and new products. I’m also going to do on shelf edits so you can see what’s happening out in the marketplace, but one thing at a time! So meet.. Otherland. This US candle brand is ultra luxurious a little kooky and seriously beautifully designed. You can check out their Instagram for the full story, but below are the latest new launches The Beach Club collection and the Awakening collection from this Spring/Summer plus their core range.
Beach Club Collection
Brand inspiration for the collection: Our warm-weather vibe is instant nostalgia. Wrapped in fresh guest towels, half napping to the lilt of distant beach-side banter, lazing between moment and memory.
Stone Fruit (Pink) Beach Plum, Peach Skin and Brown Sugar Fresh Pearl (Blue) Sea Crystal, Salt Water and Crushed Shells Matchpoint (Orange) Tennis Ball, Cut Grass and Cucumber
Brand inspiration for the collection: Flowers are blooming, summer’s within reach, and we’re seeing the world in a whole new light. It’s time to throw open the windows, strike a match, and let the fresh air mix with our freshest scents yet.
Ruby Root (Pink) Sugarbeets, Grass and Ginger Purple Petals (Purple) Lilacs, Hyacinth and Lychee Extra Hour (Green) Shiso Leaf , Verbena and Mint
Working hand-in-hand with luxury perfumers, we’ve developed the five candles every home needs to create any kind of vibe.
Valentine’s day is going to smell gorgeous this year judging by the fact that there are more candle launches than ever to celebrate the day this year. As I said in this months Home Fragrance New Product Report the general trend is deliciously sweet or sweetly floral, but there are a few fruity notes here and there!