Zara home fragrance; a year of new scents and new trends

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Zara home fragrance trends; a year of new scents and innovations

Roz Wicks
December 3, 2022

The home fragrance scene

Looking back over 2022, we can see another year of positive growth for home fragrance. The upsurge that started in 2020 as scented spaces became so vital to wellbeing has continued.

On the UK high-street we have a few shops that come to mind when we talk about own brand home fragrance collections, such as; Next, Marks and Spencer, H&M and Zara Home. We also have some amazing fragrance collections in supermarkets including Asda, Tesco and Sainsburys as well as some great shops from John Lewis to Liberty’s to go and browse to our noses delight!

New launches and fragrance collections that are launched throughout the year are sent each month to subscribers of the ‘New Product Trend Report’ for Home Fragrance. By the end of the year the report has mapped well over 1500 new global launches, collections and scents within the sector making it easier to track trends and identify themes.

A year of home fragrance trend mapping at Zara

Zara are a trendy, fast fashion store and this translates into their home fragrance range which keeps pace with their interior trend collections, that swap in and out around five times a year  – meaning there is always something new to smell.

For me one of the things that stands out about Zara home fragrances is the sophistication of their ranges in both packaging and scent collections. Looking back over 2022 we have seen some novel collections following trends that cross over from fine fragrance and prestige personal care.

floral zara home fragrance candles

Let’s talk trends and scents

This year the home fragrance market has had numerous trend drivers, including wellbeing, comfort, nostalgia and scent memories, travel and destination and nature. These trends have been reflected in Zara’s new home fragrance collections, as the brand reacts quickly to market demand.

Zara Home Fragrance Trend: All about Flowers

The Bloom Collection which launched in early Spring captures the key flowers and botanical notes of 2022 including Iris (a big note for now and for the next few years – linked to skin musks and the ‘clean comfort’ trend, Orange Blossom (this ingredient note is a huge trend – linked to wellbeing and positivity), Tuberose and Magnolia (both key white florals that were everywhere in fine fragrance).

The collection included;

Tuberose: The elegance of tuberose turns into a stroll through a garden of white flowers. A captivating blend of freshly cut flowers with a touch of green and citrus notes.

Royal Garden: A majestic garden that awakens the senses with floral and fruity notes. The mix of wild roses, woody notes and orange blossom make this fragrance a tribute to floral richness.

Iris: Fresh citrus notes forestall an iridescent floral heart that coalesce with woody notes of cedar and patchouli. Iris is a captivating, warm and balsamic fragrance; a composition that maintains its aroma over time.

Blooming Magnolia: A floral fragrance dominated by magnolia and accompanied by subtle fruity hints of tangerine and peach nectar.

This wasn’t the only floral collection the also brand launched Poppy Fields, Silk Peony, Luscious Camellia and Mimosa Sublime, described as “Charming floral fragrances to create welcoming environments”.

Orchidee Lumiere, Aqua Bergamota, Tuberose and Magnetic Ylang were described as “Magnetic and mysterious, a selection of new fragrances with floral notes and citrus sparkling touches” when the entered the store and online shop in early summer.

Then (following the trend for trans-seasonal and amber influenced summer scents) the brand launched Waterlily & Cedar Musk and Bergamot & Rose Leather, billed as a “new aromatic floral selection. Leathery, oriental and powdery fragrances”.

zara home fragrance pine candle

Zara Home Fragrance Trend: Woods & Spices

Woody notes have become a huge hit in perfumery over the last year – linked to wellbeing, comfort and moved the genderless fragrance sector onto new horizons.

Cedarwood and sandalwood have been this years clear favourites in launches such Kenzo Memori Cèdre Secret using the warmth of cedarwood, Jennifer Lopez One with cedarwood oil, clearwood prisma and sandalwood,  Boss The Scent Le Parfum with Akigalawood, Creed Wind Flowers with sandalwood and Michael Kors Super Gorgeous with atlas cedar and sandalwood.

As we moved through Spring, Summer and into early Autumn the woody notes theme followed through from the fine fragrance sector, as Zara pulled sophisticated scent inspiration from the key category.

Zara Wild Bamboo fused exotic fruits and woody facets, Zara Cardamom & Clove Woods was an opulent wood, whilst the Zara Sandalwood collection was described as “a fusion of the most captivating warm spices highlighted by cardamom and elegant woods. A fragrance that reveals itself through smoky sandalwood that lasts thanks to amber and violet. A spiritual gift to feel you are at home no matter where you are”. 

Keeping with the woods + wellbeing trend Zara Palo Santo was described as “An essence inspired by burning palo santo, used to expel negative energies, accompanied by a spicy touch of pepper and cloves”.

Heading into Autumn and Winter the brand launched; Incense Leather, Cuir Nuit and Oriental Light: “Warm and spicy; perfect for the cold winter days these fragrances are made to relax and disconnect”.

They then followed up with Winter Pine and Leather Amber: Energetic and spicy these fragrance are made to awaken the mind. Incense mystic swirls and cozy woody signatures.

Zara Home Fragrance Trend: The ultimate gourmand comforts

At the beginning of 2022 the brand launched a chocolate collection which echoed the new (and very chocolate-y) Yes I Am Delicious by Cacharel – quite an unusual choice for a home fragrance, but 2022 saw a lot of gourmand inspired collections driven by the nostalgia and comfort trend.

For Winter and Christmas the brand launched it’s yearly signature collection: Salted Caramel and Gingerbread with this years new edition: Chimney.

Salted Caramel: A delicious aroma of caramel with notes of vanilla and nut butter, unexpectedly contrasting with a boldy salty touch

Chimney: The perfect representation of a family gathered around the warmth of a fireplace. The notes evoke the smell of firewood with leather and woody birch.

Gingerbread: The smell of freshly baked gingerbread biscuits and soft notes of cinnamon and spices.. create a warm and cosy atmosphere with our sweetest fragrance.

They also launched a decadent Tobacco & Miel (honey). The fragrance opens with a spicy and refined scent of saffron enveloped by the warm notes of the rum. An intense heart reflects the scent of tobacco that is paradoxically blended with the subtlety of light floral notes. Bold and sensual, the base leaves an unforgettable wake thanks to notes of patchouli, vetiver and agarwood.  

zara christmas scents
zara signature candle range

Signature & Icon Collections

Most brands have core and signature collections which means consumers can always be assured of getting their favourite scents throughout the year. Zara released both a new icons collection and new premium signature collections this year.

Zara Home Our Icons Collection

This range is the newest release of ‘core’ fragrances by Zara. Most ranges in the UK and Europe tend to have a core collection of between 4-6 fragrances which are available all year round as a signature collection. This range is more sophisticated – although it contains a vanilla, a cotton and a white floral type – all of the best selling/most popular notes. Fragrances include; Dark Amber, Absolute Linen, Light Cotton, White Jasmine, Black Vanilla and Poetic Mind.

The Signature Collection 1

The freshness of eucalyptus and the sweetness of fig combined with woody notes and tobacco flower in this premium collection and the brand launched a new style of diffuser – lava rocks with a fragrance oil alongside and perfume gun style room sprays (reminiscent of Rituals room sprays).

zara home fragrance icon range

For more trend insights and new product information sign up below to a 3, 6 or 12 month New Product Trend Report for Home Fragrance.

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