Ingredient tracking: Watermelon is #trending in personal care in 2019

Each month as I track trends for my New Product Reports, Bath and Body Trends and Key Insight Reports, I see patterns begin to emerge. Certain ingredients are favoured more than others (Raspberry in home fragrance for example, Rose in skincare, guarana in men’s launches), but this summer (although it’s not a ‘new, new’ ingredient) we are seeing juicy, bright and ultra hydrating watermelon firmly in the spotlight for personal care. 

The watermelon effect is down to Glow Recipe, a Korean beauty inspired brand, where watermelon is a star. Their key product is a face mask which has a wait list of 8000 people and sells 1 every 3 minutes (scroll down to watch a video of it being made of the brands Instagram). A Sephora bestseller with $30 US Dollars of sales in 2018 makes it a hot commercial ingredient.

Watermelon is a fruit similar to pumpkin and cantaloupe, that is made of 92% water, which means that a product containing watermelon will be extra hydrating for your skin. The fruit also includes Vitamin A, B6 and C, which help to aid the immune system and allows your skin to benefit from antioxidants.

In July’s edition of the New Product Report for Bath & Body I highlighted some of the key new launches with a watermelon theme in the new notes and ingredients section of the monthly report. Check them out below.

New Notes & Ingredients: Watermelon

One sold every 3 minutes

St Tropez Self Tanning with Watermelon infusion

Hallyu Watermelon Masks

Bliss What A Melon Water Jelly

Milk Make-up Brightening Serum

Sanctuary Spa Wet Skin Radiance Jelly with Watermelon

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