Earlier this year a new candle company; The Kyoto Candle Company launched. Believe it or not, a global pandemic is a good time to launch a home fragrance range, as during the bleakest moments for the fragrance category in recent months, one light that shone through; the demand for home scents.
According to Cosmetics Business, while prestige fragrance sales plummeted by up to a third or more across many European countries, home fragrance bucked the trend, scoring growth of 3% in the UK and 11% in Germany between January and May 2020 according to The NPD Group.
In the month of March, prestige room fresheners rocketed by 37% and candles (which have a 40% share in terms of preferred product format) grew by 6%, with consumers trading up to more expensive products as part of a home cocooning ritual.
Bring some balance into your life
With our Japanese-inspired scented candles you can enhance those moments of calmness, spirituality or joy in your everyday life.
Bamboo The eminence of kyoto Simple and unadorned, the bamboo is a symbol of purity and innocence. Kyoto and other parts of Japan are surrounded by beautiful Bamboo forests which create an ambience of sylvan tranquility. Light our Bamboo candle and experience the subtle notes of pinewood, cedar and sandalwood which will transform any space into a fragrant and rich forest.
Hot Spring A sensorial indulgence An onsen is a naturally occurring Japanese hot spring; Onsens usually contain a high mineral content which might result in a number of health benefits. Our Hot Spring candles combine seaweed, salt along with grapefruit, cedar and amber to create a sensorial indulgence; the best way to unwind after an exhausting and hectic day
Green Tea A sensory revitalisation In Japanese culture, Matcha Green Tea is not simply a drink, it is a quiet celebration performed with grace and beauty. This ritual is a bonding experience of mindfulness and a focus on the now. Lighting one of our Green Tea candles and letting the fragrance with notes of white flower, green tea and matcha fill a room is great way to relax and recover while still keeping mental focus, producing a sensory revitalisation.
Honeysuckle The flare of nobility Honeysuckle is the flower of happiness, sweetness of disposition but also devoted affection. With notes of honeysuckle, white flower, jasmine and peony, The Flare of Nobility candle creates a sweet-smelling aroma which fills a room and gives you a sensation of warmth and fondness.
Camellia The redolence of love The Camellia is usually a representation of love and adoration. This beautiful ‘Japanese Rose’ is also known for its soothing and rejuvenation qualities. Paired with its complementary scents of lemon, pear, black currant, geranium and orange blossom, The Redolence of Love scented candle is a perfect gift to share with those close to you to express your affection.
Daffodil The flame of graciousness Daffodils signify forgiveness, respect and new beginnings, which is why the name The flame of graciousness fits so well. Mixing in notes of ylang, violet, rose and cedar along with daffodils this candle is meant to be used to welcome new phases of your life and also serves as a gentle reminder to always look ahead, leaving the past in the past.
Chrysanthemum The imperial seal of Japan The Chrysanthemum, or Kiku in Japanese, is considered the flower of autumn, blooming in September. A symbol of the throne of the emperor and several seals across Japan. The chrysanthemum represents tradition and honor, which is why we’ve called it The Imperial Seal of Japan. The Chrysanthemum candle also masterfully mixes notes of chamomile, hyacinth, rose and jasmine along with other fragrances to produce an exceptional scent which transports you to a different land.
Wisteria The aura of mount fuji A beautiful purple flower which blooms on or around Mount Fuji in the spring. Wisteria is greatly favored by followers of Buddhism, because of the belief that Amida Buddha would descend on a purple cloud to guide them to the Western Paradise. The Wisteria branches and blossoms bend downwards as if lowering their heads in gentle supplication, a symbol for prayer. The Aura of Mount Fuji scented candle with its gentle notes of wisteria, sycamore, lilac and sandalwood, promotes spirituality, making it a great fragrance for meditation or for creating those quiet moments of peace.
Cherry Blossom The aroma of transience Cherry blossoms are a symbolic flower of spring, a time of renewal and hope. This gorgeous flower not only represents the beauty of life, but also the delicate fragility that comes with it and how fast things transpire. This is why we call this scent The Aroma of Transience. With notes of lemon, grapefruit, peach as well as jasmine and rose, the Sakura scented candle is meant to remind you to appreciate the fleeting moments of beauty in your life when they come.
This new collection rolls botanical, apothecary, aromatherapy, emotion and sophisticated fragrances into one.
Capturing a mood, a state of mind or maybe a positive mental reaction is the start of the functional fragrances trend. I think that beyond the ‘normal notes’ we expect to have a functional benefit; such as bergamot or lavender we will begin to see functional ingredient as ones that have a specific effect – especially ingredients linked to global scent memories – vanilla, coconut and similar for example don’t have traditional scent benefits like citrus’s which increase motivation or productivity, but we all love the smell and they do have an effect on our wellbeing – hence its function!
There are 6 new fragrances below which come as a candle or reed diffuser and their minimal design definitely makes them look more wholesome. Scent are genderless with notes including; heliotrope, raspberry, leather, peony, rhubarb, osmanthus, jasmine, pepper and cedar – so packing in all the trends! I haven’t smelt them yet, but as 2020 is definitely a BIG year for home fragrance I should imagine with their ‘pick me up – emotionally’ style that they will be a big hit!
Earnest: By the end of the… | Woody and with hints of leather. Fruity and lavender notes add freshness. Top notes – fern. Heart notes – leather, wood. Base notes – fruity.
Serenity: Ugoki | Floral, featuring jasmine and osmanthus flower, with a delicate woody hint. Top notes – jasmine petals. Heart notes – osmanthus. Base notes – cedar wood, ambrox
Pride: Cuir Nuit | Spicy notes, leather and a hint of freshness courtesy of bergamot and peony. Top notes – pepper. Heart notes – peony, iris. Base notes – leather, patchouli
Optimism: Musk Shades | A blend of citrus kumquat, floral mimosa and hints of tea and musk. Top notes – kumquat, mint. Heart notes – mimosa. Base notes – tea, musk.
Unlimited: La Violette | Floral, featuring violet flowers and leaves. The addition of raspberry and watermelon creates a unique scent. Top notes – violet leaves, watermelon. Heart notes – violet, lily. Base notes – heliotrope, raspberry.
Delightful: Pomelo Bliss | An explosion of citrus thanks to notes of grapefruit and orange peel. Its freshness is reinforced with hints of verbena leaf and cedar. Top notes – grapefruit, rosemary. Heart notes – pine, verbena. Base notes – rhubarb, cedar wood.
Here’s a preview of what new scents are coming from Yankee Candle in 2021. A definite tropical feel! The ‘Scent of the Year 2021’ or SotY21 as I’ve dubbed it, is shrouded in secrecy, although I’m betting on something destination inspired – maybe woody-gourmand-oriental. We’ve had floral and this year it was fresh so I think comforting will be in for 2021! EDIT * After writing this I found out a few more details about SotY21: An immersive and exotic fragrance, at it’s heart is the grounding note of warm ginger, with surrounding notes of starfruit and warm vanilla spice. The fragrance will inspire you to step into 2021 energised and ready to experience the world.
I also included details of confirmed returning favourites, details on the new Elevation scents and also some new product formats that are due out.
Last Paradise Collection; Part 1
The Last Paradise: You’ve found paradise at last…rare and exotic notes of rainforest fruits and flowers lure you into a fragrance experience like no other.
TOP NOTES: Jungle Leaf, Green Apple, Hibiscus. MID NOTES: Osmanthus Blossom, Wild Grass, Orchid, Mimosa, Plumeria. BASE NOTES: Violet Leaf, White Musk, Moss.
Bora Bora Shores: Walk along the unspoiled shores, enjoying the soft scents of sweet fruits and tropical floral notes, while the sun reflects off the shore with a rosy glow.
TOP NOTES: Lemon Sugar, Kumquat Leaf, Hibiscus Water. MID NOTES: Monoi Blossom, Bora Bora Blossom, Freesia, Papaya. BASE NOTES: Blonde Woods, Sugarcane, Fruity Musk.
Coconut Rice Cream: A sweet creamy treat with notes of aromatic rice and fragrant coconut – freshly scooped at an island oceanside market.
TOP NOTES: Bamboo Rice, Steamy Rice Vapor. MID NOTES: Rice Coconut, Watery Floral. BASE NOTES: Sandalwood, Vanilla, Oriental, Sea Musk.
Beach Escape: Discover a shady spot under the palms to take in the tranquil ocean view – notes of sea air complement floral and woody aromas – the perfect way to reflect on your day in paradise.
TOP NOTES: Ozone, Watery Green Palm, MID NOTES: Sea Isle, Muguet, Jasmine, Dandelion. BASE NOTES: Barley, Grass, Musky, Woody.
Elevation Collection January 2021
Sea Minerals: Minerals and sea salt join aromatic greens and spices for a fragrance inspired by a cool ocean breeze.
TOP NOTES: Staghorn Sumac, Green Leaves, Aromatic. MID NOTES: Eucalyptus, Muguet, Clove, Nutmeg. BASE NOTES: Cedar Leaf, Musk. Rose Hibiscus: Relax with the invitingly fresh scent of hibiscus, rose , peony and lychee fruit.
TOP NOTES: Juicy Strawberry, Lychee, Yumberry. MID NOTES: PInk Hibiscus Flower, Rose Petals, Peony Blossoms. BASE NOTES: Rosewood, Bearberry, White Birch.
The votes are in and back by popular customer demand (I think this is such a fab idea) will be Beach Walk, Pink Lady Slipper, Tutti Frutti and Beautiful Day.
Chocolate Easter Truffles – Easter isn’t complete without a milk chocolate treat. Delicious chocolate notes and combined scents of warm milk, maple cream and sweet sugary musk.
TOP NOTES: Chocolate, Whipping Cream, Cinnamon Dusting. MID NOTES: Warm Milk, Almond Glazing, Maple Cream. BASE NOTES: Sugared Musk, Sandalwood
The Last Paradise Collection; Part 2
Tropical Starfruit: Kissed by the sun ; sweet notes of juicy starfruit, pineapple and citrus blend together as if they have just been picked and offered at the local market.
TOP NOTES: Juicy Grapefruit, Pineapple,Ocean Breeze Accord. MID NOTES: Jasmine, Lily, Starfruit. BASE NOTES: Vanilla, Agave, Plum. Exotic Acai Bowl: Exotic fruit gathered from around the island, naturally sweet and blended with notes of creamy coconut with a hint of rose and jasmine.
TOP NOTES: Cassis , Coconut Milk, Cherry Syrup. MID NOTES: Rose Petals, Pink Jasmine, Coconut Cream. BASE NOTES: Fruity Green, Musk, Vanilla. Moonlit Cove: Slip away to a hidden cove where the moonlight sparkles on the water while notes of lemongrass, ginger and woodsy botanicals enchant the senses.
TOP NOTES: Citrus, Lemongrass,Ginger. MID NOTES: Purslane, Nutmeg, Rainbow Eucalyptus. BASE NOTES: Sea-Washed Amber, Cedar Leaf.
Cliffside Sunrise: The reward for your early rising. A warm breeze carries notes of exotic fruit and flowers as the first morning light reflects off the water.
TOP NOTES: Hibiscus, Strawberry, Dwarf Citrus. MID NOTES: Nectarine, Red Fruit, Geranium. BASE NOTES: Nectar, Praline.
Elevation Collection April 2021
Jasmine & Pomelo: Flowering vines of white jasmine scent the air, Mixing with citrusy pomelo and woodsy white musk.
TOP NOTES: White Musk, Aromatic, Red Fruit, Pomelo. MID NOTES: Jasmine, Banana Leaf, Oriental Notes. BASE NOTES: Blonde White Musk, Sandalwood, Vanilla. Cactus Flower & Agave: Sparkling and lively, like where the desert meets the sea, the scents of cactus and water hyacinth, sea moss and dune grass.
TOP NOTES: Marine Accord, Dune Grass, Water Hyacinth. MID NOTES: Blue Chamomile, Cactus Blossom, Aloe. BASE NOTES: Vetiver, Sea Moss, Wet Stone Accord.
New Product Development
Sidekick A choice of two decorative, refillable diffuser options that kick up the style in your car.
Sleep Diffuser Yankee Candle® Sleep Diffuser and Refills create a relaxing atmosphere for great sleep! Using Ultrasonic technology, mood lighting and specially formulated essential oil blends. Initially it will be available in two models – brown and silver. There will be three oil blends available depending on the type of sleep you are looking for. The capsule is simply inserted into the unit and it will give up to 30 days of sleep inducing fragrance.
Method have announced a limited edition hand soap collection in partnership with the Cooper Hewitt, Smithsonian Design Museum as a way to celebrate women in design. Connie Chen, Method’s Vice President of Brands said in a press release. “Our partnership with Cooper Hewitt is meaningful because, together, we are shining a light on pioneering women in design, whose impressive lives, talent and vision are an inspiration for designers–and the greater creative community–to this day.”
barbara white Fragrance Launch: Orange Slice A ‘sunshiny’ citrus scent that sparkles with notes of orange + lemon. Barbara began exploring ways to fold and paint Japanese paper in high school, ultimately traveling to Japan on a fulbright grant. karl mann discovered her work and commissioned a wallpaper collection from her yearly. she also developed a unique technique of glass monoprinting and later experimented with larger, heavier paper + complicated folding techniques.
ilonka karasz Fragrance Launch: Wild Meadow This fresh, floral fragrance springs to life with notes of wild violet. an important, yet overlooked figure in 20th-century design, ilonka worked in media including textiles, lighting, ceramics, metalwork, toys + furniture. she used a novel printing technique that preserved the expressivity of her drawings and is known for her cover illustrations for the new yorker. ilonka helped popularize a modern aesthetic in the United States.
marguerita mergentime Fragrance Launch: Island Rain This luscious, tropical fragrance will put you in an island state of mind. stylish + intelligent, marguerita was a member of the influential American union of decorative artists and craftsmen (audac), a force of 20th century modernism. inspired by folk art, history and human nature. her witty table linens featuring political slogans were a hit with housewives, and the textiles she created for radio city music hall are still in use today.
Wowsers (love that word – pretty sure it was Inspector Gadget, but anyway) – 2020 has been a bit of a strange year so far, but luckily for me I’ve spent most of it immersed in new launches and fragrance trends, compiling monthly reports and working on new ideas for my business and website, which has kept me productive and happy.
We had a mini slow down of the home fragrance market in June, but July has made up for it already. In the fragrance industry we always talk about the amount of fine fragrance launches per year, but unless you are a Home Fragrance New Product Report Subscriber, you probably don’t realise how many launches there are in the home fragrance/ air care sector; its at least 1200+ per year! The market has grown tremendously in the last few years and is still going strong.
However, I know with everything going on that many people haven’t had the time to keep on top of the releases (ahem. blatant sales plug; never miss a launch by subscribing to our reports), so I’ve tried to do a comprehensive list of the ‘world’s favourite home fragrance brand’ below, so you can scroll through the Yankee Candle fragrance trends in 2020, from your, now very familiar, home office! I’ve added both the new UK/EU scents and US editions as there are different launches dependent on destination country.
The scent, “Awaken,” has top notes of sheer peony and crystal freesia; mid notes of clary sage essential oil, orcanox, and driftwood; and base notes of white amber, patchouli, and mineral musk. A sparkling, inspiring scent focused on a unique, exhilarating mineral aura, with grounding notes of driftwood and amber.
Top: Crisp and Clean Notes, Sheer Peony, Crystal Freesia Mid: Clary Sage Essential Oil, Orcanox, Driftwood Base: White Amber, Patchouli, Mineral Musk
Garden Hideaway Collection; Part 1 January 2020
Afternoon Escape: A woodland escape into an enchanted garden, with sun-warmed cypress, jasmine, lemon and cedar.
Top Notes: Lemon, Cypress Mid Notes: Geranium, Lily, Jasmine Base Notes: Cedarwood, Amber, Woods.
Camellia Blossom: Soft and peaceful, your favourite spot in the garden enveloped in the luminous fragrance of camellia.
Top Notes: Sea Salt, Apple Blossom Mid Notes: Camellia, Jasmine, Orange Flower Base Notes: Patchouli, White Cedar, Musk
Homemade Herb Lemonade: Your very own freshly squeezed lemonade, made with a hint of ginger and garnished with herbs picked right from your garden.
Top Notes: Lemon, Crushed Ginger, Mint Mid Notes: Clary Sage, Thyme Base Notes: Bayleaf, Sugarcane, Vanilla
Sunny Daydream: (Summer Daydream in the US) Drift away among the flowers with the warm, sweet scents of exotic ylang ylang, bergamot and jasmine.
Top Notes: Bergamot, Citrus Blossoms Mid Notes: Gardenia, Jasmine, Ylang Ylang Base Notes: Amber, Sandalwood, Patchouli.
Roseberry Sorbet: (Summer Time Treats Collection USA) Pure refreshment on a sunny day, tangy berry sorbet topped with a sprinkling of candied rose petals.
Top Notes: Brazilian Grape, Orange Zest Mid Notes: Rose Petals, Hibiscus Base Notes: Marine, Vanilla
US Only Edition
Sweet Pea Madeline’s: almond extract, sweet pea petals and vanilla.
Elevation Collection January 2020
Salt Mist Peony: Wake to a misty morning on the coast. Your cottage garden full of dewy blossoms and berries.
Rice Milk & Honey: Warm rice milk gently sweetened with natural honey and dashes of cinnamon and vanilla. Perfect comfort.
Easter 2020 UK/EU
Sweet Bunny Treats: The scent of mouth-watering vanilla cake topped with whipped buttercream frosting, decorated like an adorable bunny to delight your Easter guests.
Easter Bouquet: A lush bouquet of happy spring flowers — peonies and tulips — arranged with crisp and juicy fruit.
Top Notes: Ozone, Apple, Melon Mid Notes: Tulips, Cyclamen, Hyacinth, Peony Base Notes: Creamy Musk
Sweet Bunny Carrots: A refreshing blend infused with the essence of spring — sweet carrots with sugar beet and a touch of citrus.
Top Notes: Citrus, Watery Notes Mid Notes: Carrot Blossom, Cucumber Base Notes: Sugar Beet, Musk
Bunny Vanilla Cupcakes: The rich, creamy aroma of vanilla cupcakes with hints of lemon and lots of buttery icing.
Top Notes: Vanilla Icing, Malted Sugar Mid Notes: Cake Batter, Chocolate Base Notes: Cocoa, Vanilla Bean
Elevation Collection April 2020
Sea Salt & Lavender: Soothing lavender and refreshing sea salt complement and elegant blend of florals & fruit.
Kumquat & Orange: The essence of sunlight distilled into a bright and shiny blend of tart citrus fruits.
Garden Hideaway Part 2
Calamansi Cocktail: A drink designed for sipping in your favourite shaded garden spot, both tantalising and relaxing with hints of tart citrus fruit.
Top Notes: Kumquat, Lemon Zest Mid Notes: Pepper, Green mandarin, Grapefruit Base Notes: Blonde Cedar, Patchouli Leaves
Garden Picnic: Bring your blanket and a basket of the ripest, juiciest fruit for a sunny picnic among the flowers.
Top Notes: Apricot, Peaches, Nectarines, Nashi Pear. Mid Notes: Yellow Iris, Waterlily. Base Notes: Warm Musk, Golden Amber, Sandalwood.
Water Garden: White flower’s in full bloom add a sweet perfume to the soothing sounds of cool, flowing water in your backyard oasis.
Top Notes: Cucumber Water, Wildgrass, Pink Lily Mid Notes: Lotus Flowers, Lily of the Valley, Orchid Base Notes: Birchbark, Driftwood.
Sweet Honeycomb: Warm honey, straight from the comb, a naturally sweet fragrance with a touch of caramel, sandalwood and vanilla.
Top Notes: Honey, Macadamia Mid Notes: Sunflower Seeds, Caramel Base Notes: Sandalwood, Cashew Milk, Vanilla
Lime & Coriander: UK/EU edition Garden fresh companions, sweet juicy limes and leafy coriander fill the air with fresh picked fragrance.
Top Notes: Lime, Berries Mid Notes: Lily of the valley, Coriander. Base Notes: Sandalwood, Tabacco
US Only Edition
Poolside Oasis: Relax by the pool with a view of the ocean just beyond the palms…with airy notes of sea salt, bright botanicals, and a touch of island fruit.
Top Notes: Sea Salt, Marine, Feather Moss Mid Notes: Waterlily, Freesia, Melon Base Notes: Beach Wood, Violet
Lime & Cilantro (Summertime Treat Collection USA): Garden-fresh companions, sweet juicy limes and leafy cilantro fill the air with fresh-picked fragrance.
Campfire Nights Collection July 2020
Warm & Cozy: Take a deep breath and take the evocative scent of Cedar, Cashmere & Eucalyptus.
Top notes of Balsam, Peppermint and Eucalyptus Middle notes: Cashmere, Cedarwood and Golden Amber Base of Patchouli, Lit Firewood and Musk.
Crisp Campfire Apples: The scent of freshly picked apples cooking over the campfire on the crisp autumn air.
Top Notes: Apple, Clove and Mandarin Mid Notes: Cinnamon Stick and Oak Leaves Base Notes: Tonka and Blonde Woods.
A Night Under the Stars: A woody spicy fragrance that sparkles with a constellation of rose, leather and driftwood.
Top Notes: Leather, Spice and Driftwood Mid Notes: Clove, Saffron and Rose Base Notes: Frankincense, Patchouli and Cedarwood.
Pecan Pie Bites: The scent of miniature pastries with a sweet spicy filling loaded with toasted pecans.
Top Notes: Cinnamon Leaf, Burnt Sugar and Raw Honey Mid Notes: White Hazelnut, Pecan and Dark Chocolate Base Notes: Clove, Oak Wood and Smoked Cedar.
US Only Editions
Autumn Embers: The crackling embers of a bonfire bring fall’s favorite scents, apple, spice, and a touch of smoky firewood.
Elevation Collection July 2020
Grapevine and Saffron: A stroll through a sun-drenched vineyard, the fragrances of lush grapes mingling with golden saffron and sandalwood.
Jasmine & Sweet Hay: Golden Fields of hay warmed by the later-summer sunshine with soothing hints of floral jasmine.
The two new autumn fragrances join the previously-available range, including Sweet Spiced Orange, Tonka Bean & Pumpkin, and Fig & Clove.
Haunted Hayride & Trick or Treat return and they are joined by a new addition, Pumpkin Patch.
Elevation Collection October 2020
Available from October and joining the popular returning festive fragrances; Sweet Frosting, Holiday Pomegranate, Holiday Garland and Frosted Fir.
Cinnamon Bark & Cumin: is an exotic spice blend which will fill the room with warm, festive, fuzzy feelings.
Vetiver & Black Cypress: will transport you to a cool, shady forest reminiscent of the colder, darker nights.
Magical Christmas Morning; October 2020
Holiday Hearth: A cozy gathering by the fireplace, all decked out with festive décor, warm, spicy, and sweet, like the magic of holiday traditions:
Top notes: Anise, cinnamon and clove Mid Notes: Gardenia, cedarwood and oakmoss Base Notes: Warm musk and vanilla cream.
Singing Carols: A harmonious combination of fruit, evergreen, and spice notes that create an inspiring Christmas melody:
Top Notes: mandarin and eucalyptus Mid Notes: Fir needle, juniper and clov Base Notes: Blackberry, cedarwood and pine.
Surprise Snowfall: UK/EU Only: TBC Top notes:verbena, elderberry and rosemary, Mid Notes: Wild moss and silver spruce Base Notes: Hinoki wood and white cedar.
Christmas Morning Punch: A spectacular blend of ruby-red pomegranate, strawberry, cranberry — a celebratory drink the whole family will love.
Vanilla French Toast: UK/EU only: TBC
US Only Editions
Santa’s Cookies: A treat worthy of Santa’s attention: Freshly baked vanilla sugar cookies with a dash of spice.
Happy Morning: Awaken to the delight of Christmas morning with a cheerful fragrance bursting with bright berries, evergreens, and a touch of caramel.
New Product Development
Scent Plug bases – Technology has moved on since the current bases were introduced almost 20 years ago and the new Scent Plugs will provide a more even and consistent fragrance that will fill the room. No change to the shape of the refills – so they can still be used with both the current Scent Plugs and the new style.
Wax Melts as we know them are gone! They’ve been a mainstay of the range for over 30 years and they got a makeover for the new decade. Gone is the flat tart-like shape (with hard to open plastic wrapping) and it is replaced by a new cup style in an easy to open recyclable packaging. The new wax formula which will allow a higher level of fragrance oil – providing a stronger scent.
Introducing Azure; the new affordable hair care range to hit Boots shelves
Lesley Clarke, the CEO and co-founder of the Nicky Clarke hairdressing franchise, has launched her first business venture through her new company Planet Friendly Beauty.
The new affordable hair care line, Azure, with its sophisticated scents, comprises 14 products in total containing naturally-sourced ingredients that are kind to hair and do not include sulfates, parabens and silicones.
The range also covers all the key hair care desires from the majority of consumers, which can simply be broken down into; shine, volume, repair and curls. Including key new trends such as an Anti-pollution Shield (in the Healthy Shine range) is the perfect way to keep the range trend forward, but not overwhelm the consumer with too many products.
Also not forgetting the other key concern when launching new ranges; the environment and the products ‘green credentials’, Azure’s has launched in packaging created with sugarcane with recyclable caps and labels.
Products in the range include; Anti Pollution Shield, Strengthening Shampoo and Strengthening Conditioner, plus Xtreme Heat Protecting Shield.
With… Jasmine & Bergamot Scent, Sugars from Wood, Sugars from Seaweed, Orange Extract, White Tea Extract, Sugar Beet Extract, Sunflower Seed Extract.
The product range includes; Featherweight Styling Cream, Volumising Shampoo and Volumising Conditioner.
Scandinavia is not the first place that comes to mind when talking about perfumery. The hygge trend, minimalist beauty, natural ingredients and the now iconic Scandinavian red and white Christmas theme, but perfumery, no.
Swedish beauty is probably the most familiar to consumers with brands such as Oriflame and Byredo, Björk & Berries, Agonist, NOT Perfumes, and & Other Stories. Some Danish brands are also familiar: Gosh, Ole Henriksen and Skandinavisk whilst less know Nordic fragrance & beauty lines include; Moods Of Norway, Eroma Perfumes, Ra Organic Skincare, Skin of Norway & Bad Norwegian.
However, all that is set to change as 2 new fine fragrance brands enter the scene this year.
Nakuna Helsinki is a new wave Nordic luxury perfume brand with a strong Nordic visual identity. The brand launched four unisex fragrances; Iho (skin) , Avanto (inspired by cold, watery perfection), Musta (black) Ralli (inspired by rally racing) and one female fragrance Mittumaari (Midsummer).
“Nakuna” means “naked” or “nude” in Finnish. The brand was conceived by Anu Igoni and Jaakko Veijola, who call themselves entrepreneurs and creative directors. The drawings for the packaging come from illustrator Matti Pikkujämsä. The photographs are by Markus Henttonen, while the face of the brand is Olivia Aarnio. The compositions for Nakuna Helsinki were developed by perfumers from the Swiss fragrance house Givaudan.
inspired by the peculiar nature of the Finnish people. Nakuna is the Finnish word for naked, and iho means “skin”. This fragrance refers to actual nakedness, but also to a naked, open mindset.
Finns are the strangest mix of shyness, introversion and boldness. People who would barely say hello to a neighbour, but are willing to bathe naked with total strangers. Think of Nakuna as a celebration of all sorts of naked bodies.
The fragrance is an interplay of kink and cleanliness. Creamy sandalwood and sweet musks form an intimate accord of clean warm skin elevated with animalic guaiac wood and sensuous vanilla. A gentle fragrance that invites a caress. Unisex.
“Avanto” means “ice hole”. Make a hole in the surface of sea ice, take off your clothes, breathe, and dip your body into the cold water. Feel your blood run and your senses come to life. Avanto is about absolute purification.
Invigorating icy citrus heightened with marine accords and crisp florals. Minimal in structure and unusual in execution. A long-lasting fragrance that vivifies the senses and purifies the soul. Unisex
“Musta” means “black” in Finnish. When you add a hint of black to happiness, you get a bittersweet state of mind, joy with a hint of melancholy. It is what the Finnish character is all about: happiness, with some dark undertones.
A stimulant fragrance of two opposites. The serenity of cooling black incense and tar combined with the sensuality of spicy oriental warmth. Unisex.
Inspired by Finnish rally drivers of the past. They were the explorers and movie stars we never had: They went to places and lived the kind of lives we could only dream of. Ralli stands for adventure, a trip to beautiful exotic places, a dip in an oriental mood.
The scent of a nomad who longs for the thrill of expeditions and the anticipation of coming back home. Tangy rose and exotic oud wood fuse with sweet amber to yield an affectionate and voluptuous aroma. An indulgent floral oriental that lingers and suggests subtlety through a balanced composition. Unisex.
And then, after a long winter, suddenly, we are all wide awake. Our shyness magically dissolves, and we embrace a newfound joie de vivre. The ultimate celebration of Finnish summer is Midsummer night’s fest, which is the meaning of the word “Mittumaari” in Finnish.
A magic trick to do that night: Pick seven flowers, put them under your pillow, and your future lover will be revealed in your dream.
Powdery floral with fresh bergamot built around rose and violet. An invitation to join the awakening of nature. Feminine.
Introducing Scent of Finland
Scent of Finland was conceived in 2018 to create high quality fragrances inspired by Finland’s most iconic places of wild nature tempered with the Nordic spirit, culture and aesthetics.
The concept at times referred to as The Fragrance of Memory, which, whilst highlighting the deep linkage between a smell and emotions, stipulates that a perfume can evoke the most vivid memories.
With the reference to one’s connection to scent memory the aim has been to serve those who visited the country with strong reminders of special moments of wonders and adventure experienced throughout their travel. Likewise, bringing the Scent of Finland as a gift allows one to share his emotions about the country with others through the art of fragrance.
The pure nature of Finland touches the soul. The unique lights, the green forests, the blue waters and the clean air keep calling you back. In the meantime, always keep a part of Finland on you.
Kajo is Finnish for shimmer. The Midnight Sun illuminates the summer 24/7. Always keep the magical light of Finland with you.
Its composition is described as sensual, powdery and warm. According to the brand, Kajo represents the floral fields of Finland in summer. Its composition is dominated by bright notes of lily-of-the-valley and soft and powdery rose.
Kaltio is Finnish for spring. Finland has the cleanest water. Treasure the 180 000 lakes, let the pure natural springs refresh you.
Kaltio is a light, aquatic, and citrusy composition which represents the waters of Finland. Kaltio is a modern scent worked around a citrus theme of bergamot and lime, as well as green, ozonic notes that illustrate the Lapland lichens and permafrost tundra covered in snow.
Korpi is Finnish for deep forest. 70% of Finland is covered in green gold. Retreat to the forest, feel it inspires and revitalizes you.
Korpi is described as a woody, incense and spicy composition, which illustrates the forests of Finland. Full of aromatic warmth found in Finnish saunas that bring the spirit of renewal to your body and soul. This detoxifyng fragrance is inspired by warm, woody birch notes, united with cardamom, sage, and incense.
Vire is Finnish for breeze. Finland has the cleanest air. Breathe on top of a fell, see the Northern Lights dance above you.
The fragrance is described as clean, fresh, and cocooning. Vire’s composition consists of clean musky and powdery notes that represent the northern lights. The mineral facets of this fragrance bring the Lapland landscape to life.
Tom Ford is back with a new installment in his series of scandalous perfumes.
After launching candidly named ‘F*cking Fabulous’ perfume in 2017, and the wink wink nudge nudge ‘Lost Cherry’ scent in 2018, Ford has announced a new addition to the headline grabbing scent collection.
The designer has revealed his next Private Blend perfume will be ‘Rose Prick’
This cheeky fragrance is all about a trilogy of rose notes. Inspired by Tom Ford’s private rose garden, Rose Prick is a wild bouquet of beautiful breeds of rose – Rose de Mai, Turkish Rose and Bulgarian Rose.
Rose conjures up old fashioned fragrances worn by your Grandmother however, this fragrance is anything but. Added spicy hits of Sichuan pepper, turmeric and tonka bean give the classic floral fragrance a delicious overhaul, whilst a dry down of Tolu balsam and musk mean ‘Rose Prick’ lingers long after the evening’s hedonistic events have come to an end.
Speaking on his latest outrageous eau de parfum designed for women and men, Ford said:
‘The prick of a rose. The slight pain that yields such sensual pleasure. Inspired by my own rose garden, Rose Prick is a wild bouquet of intoxicating and rare hybrids.A trilogy of Rose de Mai, Turkish and Bulgarian roses. Sharp and pristine. Warm and sensual. A heady bouquet of blooms in pink perfection. The danger of being so close to beauty heightens the seductive power of Rose Prick.’
Previous fragrances in this ‘scandalous’ line-up include:
Luscious. Tempting. Insatiable.The luscious artisanal scent features warm and sweet gourmands.
A full-bodied journey into the once-forbidden; a contrasting scent that reveals a tempting dichotomy of playful, candy-like gleam on the outside and luscious flesh on the inside. Innocence intersects indulgence with an opening that captures the classic perfection of the exotic cherry fruit – Black Cherry’s ripe flesh dripping in cherry liqueur glistens with a teasing touch of Bitter Almond.
The heart bursts forth in cherry waves of sweet and tart. Griotte Syrup expresses the textured maceration of voluptuous fruits while breathtaking florals Turkish Rose and Jasmine Sambac penetrate the senses and soul. Peru Balsam and Roasted Tonka at the drydown suggest a new portrait of an iconic symbol. When blended with an unexpected mélange of sandalwood, vetiver and cedar, the finish reaches fantasy-inspiring levels of insatiability.
Explicit. Exclusive. Fabulous. A decadent oriental leather with an intoxicating grip captures a rarefied air.
Evoking the private exchanges and insider moments where fantasies come true, the scent can only be described in one way. With a name that says it all, the vibrant opening makes an instant statement as clary sage and fresh lavender command attention with aromatic foreplay.
Delectable bitter almond and vanilla inflections infuse textural richness to the leather heart. Drenched in orris root from the iris flower, the full luscious body of the supple Italian plonge reveals its exquisite beauty. Addictive tonka bean and lavish leather drive the scent as amber undertones reverberate with a warm glow.
Ultra-fine blonde woods create a confident expression of pure luxury with a creamy finish.
Reading news at the beginning of 2019 that Crabtree and Evelyn were disappearing from the retail space and going online save for one retail concept store was not surprising. The brand has a loyal following, but being an avid product trend tracker (it’s part of my job after all) it was easy to see they were leaving innovation and product development behind and simply focusing on their cult best sellers.
Cosmetics Design did a very good article on what went wrong, but essentially it was relying on its legacy rather than connecting with its customers needs or diversifying to meet the demands of new customer bases.
However, fortunes look set to change, as this month the brand debuts a redesigned e-commerce site and content platform. Not only have they managed to keep their older brand lines for their loyal customers, but they’ve come up with a refreshing new and simple idea that really fits their brand story/heritage and fits with a new generation of consumer. Inspired by Cyrus Harvey, wanderlust and nature enthusiast and also the brands founder the new ethos is; Born Curious. Grown Wild.
The new and refreshed website and carefully created social media platforms focus on 2 new collections named..Crabtree and..Evelyn! Crabtree is a gender-less collection with apple as a core ingredient focus, whilst Evelyn focuses on rose.
The website sums the collections up: Crabtree; For him. For her. For every lifestyle. Meet the unisex collection that’s refreshingly different.
Evelyn Rose; born from a rebellious desire to do things differently, a rose-inspired collection that’s not all soft and floral – it’s got thorns and attitude.
The Crabtree collection is designed to be shared and the unisex collection balances both sweet and spicy notes so it doesn’t step into masculine or feminine territory. The crabapple influence hasn’t been forgotten though and many of the products contain apple extract, apple fruit water and apple AHA’s.
The Raw Instinct Scent opens with a burst of unexpected fruit (citrusy pomelo and lemon-laced kumquat) – it’s refreshingly distinct.
Top Notes: Pomelo – refreshing citrus, Kumquat – sweetness with a hint of lemon and pine.
Middle Notes: Eucalyptus – airy, green aroma, Apple blossom – delicately floral, Jasmine – subtly sweet.
Base notes: Vetiver smoke – earthy to add depth, Papyrus – a pinch of spice, Guaiac woods – for longevity.
The 8 piece collection includes; Refresh + Renew Face Foam, Renew + Nourish Hand Cream, Cleanse + Awaken Shower Gel, Smooth + Refine Body Lotion, Buff + Invigorate Body Bar and Raw Instinct Scent.
Evelyn Rose is a modern scent with a collection that puts skin care as a primary focus.
Femme de Force, the fine fragrance of the collection, bottles up the fiery spirit of a rose and detonates attitude with every spray. The range includes Soft Touch Face Foam, Lustrous Body Oil, Satin Hand Cream, Femme De Force Scent, Silky Body Lotion and Velvet Body Melt.
Top notes: Italian Lemon – a burst of citrus, Elemi – aromatic resin, Olibanum – sharp frankincense, Cassis – refreshing blackberry.
Heart notes: Rose – a woody rose that’s not your average pretty petal, Nutmeg – for added warmth, Cashmere woods – harmonic blend of musk and wood.
Base notes: Vetiver – adds an earthy edge, Guaiac wood – an exotic wood that has hints of tarmac and smokiness, Musk – for a sensuous finish.
The brand is losing its traditional heritage products either. In another very clever brand development they have kept the old, bestselling products and simply renamed the collection ‘The Archives‘.
I really have to say that I think the new collections are clever, simple and thoughtful. They have a personality and story as well as key ingredients and on trend product formats. 2 of the biggest trend influences have been merged. K-beauty is all about more and Scandi Beauty is all about less and I think this brand has released a really good capsule collection combining this ideas in 2 core collections, that more importantly, can be added to in order to keep it fresh and on trend for the new generation of consumers. Bravo Team C&E!
The newest release from popular US home fragrance brand Paddywax includes 6 new fragrances developed for a bath & body range, which includes bar soap, hand cream and eau de parfum. More and more brands are crossing categories to make scent an immersive experience.
Lavender Sage: (fresh) a sophisticated mix of fresh herbs, soft musk, and a hint of vanilla. Rosewood Vanilla: (woody) a warm, delicately spiced vanilla blend with subtle notes of cedar and bergamot Sea Salt & Plumeria: (fresh) bright notes of sea salt atop an aromatic base of driftwood Eucalyptus Santal: (woody) with a burst of eucalyptus and cucumber, this lush medley is grounded with a base of santal Black Fig & Vetiver: (woody) this alluring mix of peppery cedar, vetiver, and pomelo is sweetened with black fig and a touch of rose. Gardenia & Peonies: (floral) a graceful bouquet of floral aromas with notes of bamboo and crisp air.
Want to know more? Then download the July edition of the Bath & Body New Product Report here.