An enchanted Christmas with Glade

The New Product Report for Home Fragrance mentioned these back in September when they were first spotted and now Glade’s latest launches are everywhere.  This Christmas sees the launch of what could go on to be a Disney classic- The Nutcracker and the Four Realms. Aside from the lovely people that will be acting in the film it’s interesting to see them partnering up with Glade, who are have launched their AW18 aircare range based around scents inspired by the film. I did spot a Birchbox actually the other day inspired by the film as well – so I will go and find out what’s in that and update this post when I have a moment. But, back to home fragrance. The four fragrances cover off the olfactive festive wheel with this years hottest fruity note;  plum, followed by a nutty gourmand, a warm floral (smelt a little tuberose as well as jasmine to me) and a dark green addition inspired by another of this years favourite themes – the winter forest – in this case an enchanted one! There have been so many collaborations within the beauty industry this year and it’s good to see that the home fragrance market is keeping up and this time not just partnering up with interior designers and decor specialists,  but other sectors where bringing the scents of the occasion to life makes sense. In fact reflecting on that point it was also nice to see the company put together some simple ingredient mood boards to really get across visually the fragrance notes. There is much more talk these days about conveying scent visually across fine fragrance and premium launches in this Instagram obsessed world so its nice to see how that is beginning to shape how fragrances are portrayed online. Descriptions and pictures for each of the 4 new scents detailed below. I purchased the Dancing Flowers as its super cozy to start using now and not too festive which is perfect! Happy sniffing!

Sugarplum Fantasies (Plum, Blackberry & Violet) luscious dark plums and tart blackberries collide with precious violet and addictive vanilla sugar. Be spirited away by this passionate fruit medley.

Nutcracker Delight (Hazelnut, Maple and Praline),

Swirls of roasted hazelnuts and sweet pralines are dusted with notes of creamy vanilla bean upon dollops of almond butter.

Magical Forest (Pine needle, Amber and Berries)

Enjoy the magic of the moment with a touch of festive spices and notes of amber and nutmeg.

Dancing Flowers (Jasmine, Lily and Apple)

A sophisticated floral bouquet of exotic jasmine and petite muguet dances with sparkling pear and fresh greens upon light, white woods.

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