Fine Fragrance Trend Stories Report

Trend Forecast: Q3 2022

Fragrance sales are still experiencing positive growth this Summer with some new and surprising themes and notes continuing to delight consumers and blow up over on TikTok. This report breaks down the latest new trend stories influencing the market so fragrance teams can explore the new ingredients, themes and influencing factors on the fragrance market in 2023 and 2024.

£550.00 Inc.VAT

Welcome to the Quarter 3 Fine Fragrance Trend Stories Report, tracking and discussing the hottest trend stories of Summer 2022. This edition is packed with 66 new launches covering May 2022 – August 2022. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from personal care to home care.

We analysed and tracked global fine fragrance launches and ‘everything new’ in Q3 from niche, premium, mass and indie brands across all genders, and grouped these into influential macrotrends to create 11 new trend stories with themes including ‘Comfortably Nude’, ‘Island Time’ and ‘Intense Encounters’.

In the first half of 2022 sales of women’s perfume formats rose 137% compared to the same period in 2021 and sales of men’s perfume formats doubled at 100% in the same period. Total sales of women’s fragrance juices (including formats like Eau de Toilette, Eau de Parfum and Perfume) increased 34% and sales of fragrance juices over 100ml in size rose 50% in the first half of 2022, compared to the same period in 2021.

  • A Market Landscape with data + a Trend Snapshot
  • Key Themes + Notes of Now & Next – 5 macro driven trend themes
  • Hot Fragrance Trends: Men – 5 micro driven trend themes
  • Hot Fragrance Trends: Women – 5 micro driven trend themes
  • Hot Fragrance Trends: Genderless – 5 micro driven trend themes

Each fragrance story is covered by an introduction summing up the key essence of the trend, followed by information on the new launches (66 fragrances are included) – where we breakdown top, heart and base notes and launch information, plus a ‘future fragrance focus’ discussing the notes to be used when developing new fragrance stories, collections and ‘trickledown’ sector launches.

• The key notes of now and next: The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the key fragrance trends disrupting and influencing the market. We then break this down further focusing on the key trends within men’s, women’s and genderless scent themes before going into the 11 exclusive trend stories.

• Macrotrend: A trans-seasonal shift: Throughout the report you will see how interconnected each trend story is – as wider consumer trends overlap and influence scent preferences. The Q3 report captures summer scents which, normally, involve fresh and clean or ‘beachy’ only scents – except this year the perfume world has different ideas! We still have summer editions of popular juices from brands such as Issey Miyake, but this season the focus seems to be on wood notes and dazzling fruits with an abundance of sun blushed berries and flowers, flowers, flowers with a tropical heatwave undertone.

• Strategic implications: Despite all the world and financial worries, scent is still a globally strong and growing market. This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, answering briefs and bringing new products to the market across all fragrance sectors.

• The 34 page report contents includes: 11 exclusive Trend Stories to explore, with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.

This report forms part of our suite of annual macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Scents that evoke mood, moments and memory explored through the lens of travel and ingredients of provenance are still a key trend driver in the fragrance market. Upcycled ingredients are answering the ‘eco-focus’ demands of the consumer market as well as the continual drive for scents with additional wellbeing benefit. This Summer season sees a contrast in notes – bright and sun infused flowers, petals and blossoms meet fruity ouds and sun tanned leathers, whilst luminous musk scents meet soft woods – especially sandalwood. Cherry, strawberry and raspberry notes brightened Summer launches as did an abundance of orange blossom, mandarin, pomelo and solar infused orange notes.

The rise of trans-seasonal

Leather, woods and resins have found new ground as they are teamed with citrus notes and fruits – moving over what we would call ‘traditional seasonal notes’ into new territory.

skin musks trend

Skin Musks

The ‘clean skin’ scent amplified by musks, and in fact musk notes in general are having a ‘moment’ in fragrance. Its the snuggly and comfortable, yet sweet and enticing – and entirely personal play of contrasts that the musk theme inspires.

oud fragrance trends


Bright and vibrant fruits are a trend carrying over from Spring 2022, with cherry being a favourite note. We are seeing bold fruits and moody florals merge with darker notes like oud to make for extra intense Summer scents.

Summer Experiences

The ‘sunshine’ theme we saw so abundantly in Spring got sweeter in the Summer. White florals still ruled with tropical infused updates and sweetened petals and blossoms that were bright and warm.

about new fragrance trends

Let’s Talk.

Drop us a line for more information or to request a virtual tour of the Fine Fragrance Trend Stories Reports. Want the Reports presented to the team? No problem. Just get in touch.


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