Fine Fragrance Trend Stories Report

Trend Forecast: Q4 2022

A bold finish to an amazing year in the fine fragrance sector from both a sales perspective and a market development perspective. As the year drew to a close there was flurry of new launch activity, especially in the market driving niche category. The Report tracks trends in Men’s, Women’s and Genderless scents exploring 11 new influential macrotrends, breaking down key ingredients and themes with a look to how these concepts and fragrance notes will be evolving the fragrance scene of the future.


Welcome to the Quarter 4 Fine Fragrance Trend Stories Report, tracking and discussing the hottest trend stories of Autumn 2022 and Winter 2022/2023. This Fine Fragrance Trend Stories report is packed with 66 new launches covering late September 2022 – December 2022. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from personal care to home care.

We analysed and tracked global fine fragrance launches and ‘everything new’ in Q4 (and some upcoming from 2023 as Winter continues) from niche, premium, mass and indie brands across all genders, and grouped these influential macrotrends to create 11 new trend stories with themes including ‘Golden Moments’, ‘Smoke Signals’ and ‘Wearing Wellbeing’.

At Liberty, in the UK, fragrance sales are up 82% compared to last year, despite the financial pressures on people across the country. While the boom in fragrance sales peaked in March, the category remains buoyant — good news as the industry heads into the holidays.

• A Market Landscape with data + a Trend Snapshot
• Key Themes + Notes of Now & Next – 5 macro driven trend themes
• Hot Fragrance Trends: Men – 5 micro driven trend themes
• Hot Fragrance Trends: Women – 5 micro driven trend themes
• Hot Fragrance Trends: Genderless – 5 micro driven trend themes
Each fragrance story is covered by an introduction summing up the key essence of the trend, followed by information on the new launches (66 fragrances are included) – where we breakdown top, heart and base notes and launch information, plus a ‘future fragrance focus’ discussing the notes to be used when developing new fragrance stories, collections and ‘trickledown’ sector launches.

  • The key notes of now and next: The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the key fragrance trends disrupting and influencing the market. We then break this down further focusing on the key trends within men’s, women’s and genderless scent themes before going into the 11 exclusive trend stories.
  • Macrotrend: Scent as a wellbeing focus: Throughout the report you will see how interconnected each trend story is – as wider consumer trends overlap and influence scent preferences. In Q4 we are still exploring bold new notes but this is tempered with a focus on scents that make a connection to people and a connection to wellbeing. As skin musk notes continue to weave their way into fragrances alongside notes that imply ‘nostalgic togetherness’ from snuggly iris to cozy rich vanillas we also seen natures notes beginning to take on a new function in perfumery as consumers dig deeper into what scent means for them.
  • Strategic implications: Despite all the world and financial worries, scent is still a globally strong and growing market. This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, answering briefs and bringing new products to the market across all fragrance sectors.
  • The 34 page report contents includes: 11 exclusive Trend Stories to explore, with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

new vanilla perfumes

Comfort with a kick

Cocooning and comforting notes have a delectable kick of spice, a twist of snuggly iris, a cozy blanket of praline and of course sandalwood and musk – 2 of this years biggest influences.

kayali fragrances

Golden Glamour

The golden trend is still bringing the bling to winter perfumes – and vanilla is the note that rules here – albeit with some new combinations and interesting twists that add to its ongoing sophisticated evolution.

zara mens fragrance

Forest Wonder

Cool, clean and sappy green notes as the trend for forest bathing and the obsession with pine, birch, pine tar and balsams extends into the winter months in perfumery.

mushroom fragrance

New Terrain

Who would have thought that mushroom would be a fragrance inspiration! Since fennel, beetroot, carrot and cauliflower have all been trending this year ‘earthy’ ingredients have taken on a new meaning in naturals.

about new fragrance trends

Let’s Talk.

Drop us a line for more information or to request a virtual tour of the Fine Fragrance Trend Stories Reports. Want the Reports presented to the team? No problem. Just get in touch.


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