Mens’s Grooming: The Modern Frontier of Fragrance Innovation

This 60 page Men’s Grooming Category Insight Report explores the evolving dynamics of masculine care. It decodes global market shifts, fragrance influences, consumer attitudes, and innovation cues driving growth across grooming and scent. Designed for fragrance and brand professionals, it translates emerging trends into actionable inspiration for future product creation


£525.00




Welcome to our category insight report series. These have been designed to provide fragrance creators, fragrance focused marketing teams, product innovators, category forecasters and brand teams, in beauty-wellbeing and personal care, with consumer and new launch insights to help shape the future fragranced product landscape.

Who It’s For
Fragrance houses, evaluators, perfumers, consumer insights, category managers, innovation and marketing leads.

What’s Inside

  • Global Market Overview: growth territories, channels, and consumer cohorts shaping demand.

  • Fragrance Evolution: how masculine codes are shifting; sensorial and narrative territories that resonate now.

  • Format Innovation: delivery systems, textures, and rituals influencing olfactive choice.

  • Competitive & Brand Landscape: luxury to mass strategies, whitespace, and opportunity areas.

  • New Launch Tracker: curated 2025 releases with takeaways for concepting and brief writing.


Consumer Insight Data

This report combines market value and growth data with key insights into the core men’s grooming categories; fragrance, toiletries, skin care and shaving, plus highlight consumer drivers shaping the men’s grooming market.

Launch Activity & NPD

This report will discuss global and core markets with a focus on new launch breakdowns, fragrance market activity, scented product examples and innovation mapping at the forefront of the discussion. It’s not curated by region or country, but focuses more on horizon-expanding launches and building on consumer insights – to give a robust overview of the category’s themes and trends.

Fragrance Focus

TrendAroma is an agency with a deep fragrance expertise – so this report will lean heavily into scent information and profiles for new launches, to help you and the team understand the key ingredients, notes and scent trend influences driving the men’s grooming category.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com



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