Report Introduction: Autumn/Winter/Christmas 2026-2027

Autumn, Winter and Christmas are arguably some of the most fragrant times of the year. Seasons have now swapped to become ‘era’s’ or ‘core’s’ that consumers are building moments and memories around.

What stands out for this forecast are the key influential macrotrends influencing every theme and concept. Wellbeing and mood setting via fragrance has never been more popular or important to consumers – although it’s not necessarily the notes that used to be aligned with relaxation, calm or happiness – it has become a whole lot more personal and therefore a whole lot more adventurous. New fragrance combinations are transcribing taste into scent with both sweet and savoury notes. The never ending summer theme and its associated citrus notes are finding their way into new stories for every season. Sweetness is a core inspiration, temperature –play with warm and cold notes, the swap between soft and bold scents as consumers embrace lines between minimalism vs maximalism and quiet luxury are influencing every trend story.

• A 46 page report with 6 exclusive trend concepts. Each trend includes; Introduction Board, Consumer Insights Board, Trend Capture Board, Fragrance Notes & Stories Board, Home Fragrance Market Influences Product Board, Ingredient Story Board and New Fragrance Directions.
• Strategic implications: This report provides a complete trend framework and prediction analysis to help you and the team focus on creating new scents for aircare applications. Suitable for teams across the globe and used by global fragrance teams in key home fragrance markets including; the UK, Europe and the USA
• Drive creativity: Our Home Fragrance Trend Forecasts are designed to be immediately ‘actionable’ by global creative teams, and offer an in-depth insight and analysis into the next new seasonal fragrance trends for the home, with examples of scents and scent combinations that can be produced under that specific trend concept.