Designed to give perfumers, evaluators, marketers and sales teams key insights into what trend themes are evolving the market and a focused analysis into olfactive preferences shaping the home fragrance and air care sector for consumers.

AUTUMN + FALL 2025 TREND DRIVERS

Autumn 2025 ushers in a season of sensory richness and emotive escapism. Woods deepen into atmospheric, resinous spaces – smoked cedar, incense-laced amber, mossy forest floors, palo santo warmth, and patchouli crème. Fruits such as fig, pear, apple, and pumpkin evolve into darker, jammy, spiced or cashmere-soft interpretations, shifting the palette toward refined indulgence. Gourmands take on charred, roasted and toasted profiles with caramelised sugars, roasted coffee, smoky vanilla, buttery pastries and nutty pralines leading the way.

Spices modernise: cardamom and cinnamon feature in elevated pairings – cardamom woods, cardamom vanille, cinnamon hearth blends, citrus-bright cinnamon barks. Freshness gains new relevance with yuzu, citrus woods, watery florals and pine greens, offering contrast to autumn’s traditional warmth. The rise of dark fantasy and nocturnal escapism – enchanted forests, wicked fruit, smoky lounges and velvet woods – adds cinematic depth to the season.

• Seasonal insights: 6 market influencing macrotrend trend stories that guide you through the season; in this case Autumn + Fall 2025 including an introduction summing up the essence of the trend and highlighting key ingredient notes.
• Trend Mapping: These macrotrends are grouped by compelling, creative trend stories and market driving concepts such as ‘Autumn Nightfall’, ‘Woody Have’ and ‘Cosy Weekends’.
• New launches + noteworthy ingredients: 48 new launches from market leading brands – including fragrance descriptions. The report also highlights 8 ingredient-led microthemes, featuring 24 additional launches that demonstrate the market’s most influential note movements – from cardamom and honey to yuzu and burnt/toasted gourmands.
• Strategic implications: This trend tracker provides a structured framework that supports scent development, creative briefing, range planning, and global product strategy. It decodes how ingredient evolution, storytelling direction and brand positioning are shaping consumer preference.
  
• The 26-page report includes:
  * 6 core in-depth trend stories
  * 48 key new launches analysed
  * 8 noteworthy note themes
  * 24 additional launches mapped to evolving ingredients
  * Full olfactive narratives and ingredient/note highlights
  * A recap of Autumn 2024 shifts alongside new 2025 evolutions

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com