Privacy Policy

Welcome to TrendAroma Marketing

At TrendAroma, we are committed to protecting your privacy and handling your personal data with transparency, care, and in accordance with applicable global data protection laws. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and your rights—whether you’re based in the UK, European Union, United States, or elsewhere.

1. Who We Are

TrendAroma Marketing is an independent trends and marketing agency serving the global fragrance industry. We provide fragrance trend reports, analysis, and related services across categories such as fine fragrance, personal care, home care, ingredients, and home fragrance.

2. Who This Policy Applies To

This website is intended for business and consumer users aged 13 or older. We do not knowingly collect data from children under 13. If we learn we have inadvertently collected such data, we will delete it promptly.

3. What Personal Data We Collect

Depending on how you interact with us, we may collect:

Name
Email address
Company or job title
Preferences and interests (if provided)
Purchase or transaction details (via secure third parties)
Any information you provide via contact forms or sign-ups

We do not log IP addresses for tracking or use third-party tracking cookies.

4. How We Collect Data

You may provide personal data when you:

Subscribe to newsletters or downloads
Register for events or webinars
Purchase a report
Contact us directly
Interact with our site via embedded forms (e.g. Mailchimp, WordPress)

Data is collected securely via reputable third-party platforms, such as:

Hubspot (email and marketing automation)
Stripe, Apple, Google & PayPal (payments)
WordPress (website CMS)

We do not store personal data on unprotected servers or use non-compliant storage services.

5. Legal Grounds for Processing

We only process your data when we have a lawful basis to do so. This includes:

Consent – For marketing emails and newsletter subscriptions
Contract – To fulfil a service or digital download
Legitimate interest – To improve and manage our services
Legal obligations – If required by law or regulation

You may withdraw consent at any time using the unsubscribe link or by contacting us.

6. How We Use Your Data

We use your data to:

Send content and communications you requested
Provide access to paid or free trend reports
Inform you of new releases or services
Improve our website and content
Ensure compliance with legal obligations

We do not sell, rent, or share your data for advertising purposes.

7. Data Retention

We retain personal data only for as long as necessary to:

Deliver services and fulfill transactions
Comply with legal and regulatory obligations
Maintain suppression lists (to respect your opt-out preferences)

When data is no longer needed, it is securely deleted or anonymized.

8. Your Rights (UK, EU, U.S. & Global)

Depending on your location, you may have the right to:

Access a copy of your personal data
Correct or update inaccurate data
Request deletion (“right to be forgotten”)
Withdraw your consent at any time
Restrict or object to processing
File a complaint with a local data protection authority

To exercise your rights, email us at: info@trendaroma.com

9. International Data Transfers

We may transfer and store your data outside your home country (e.g., to the U.S. for services like Mailchimp or PayPal). In such cases, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs)
Data Protection Framework compliance (where applicable)
Agreements with secure third-party providers

10. Data Security

We implement strong technical and organizational measures to protect your data, including:

Secure encrypted connections (SSL)
Third-party platform security features
Access controls and data minimization

While no system is 100% secure, we take data protection seriously and work only with platforms that meet strict compliance standards.

11. Marketing Communications

You will only receive marketing emails from TrendAroma if you’ve opted in. Each message includes a simple unsubscribe link. You can also email info@trendaroma.com to update your preferences or request removal.

12. Third-Party Links

Our website may contain links to third-party sites (e.g. social media, partners). This Privacy Policy does not apply to them. We recommend reviewing their privacy policies before providing any personal information.

13. Updates to This Policy

This policy may be updated periodically to reflect changes in law or our practices. Updates will be posted on this page with a revised “Effective Date.” We encourage you to review it regularly.