Frequently Asked Questions

TrendAroma Marketing – Fragrance Trend Intelligence

What is TrendAroma Marketing?

TrendAroma Marketing is a fragrance trend intelligence service that provides in-depth reports, forecasts, and insights into the evolving world of perfumery. Our focus is on helping brands, developers, and creatives stay ahead of global fragrance trends, emerging notes, and market movements.

What kind of content do you offer?

• Annual macro trend forecasts
• Downloadable fragrance trend reports
• Ingredient and note analysis
• Launch insights across designer, mass, niche, and indie brands
• Category-specific trend breakdowns (women’s, men’s, genderless)

Who are your trend reports for?

• Fragrance houses and perfumers
• Marketing and innovation teams
• Brand managers and product developers
• Retailers and consultants looking for market direction

How are your trends developed?

TrendAroma Marketing uses a proprietary trend tracking methodology combining:

• Global market monitoring
• Data validation and fragrance launch tracking
• Cultural and consumer insight analysis
• Real-world brand examples across all market levels

This ensures every trend is grounded, relevant, and actionable.

What regions do your reports cover?

All of our trend insights are created with a global perspective. While we highlight key movements in major markets (North America, Europe, Asia-Pacific, Middle East), our reports are intended to have broad relevance across regions.

What do your reports cover?

Our reports cover all key sectors of the fragrance industry, including fine fragrance, personal care, home care, home fragrance, and ingredients. Each report explores emerging scent trends, product launches, ingredient movements, and olfactive themes across categories—providing a complete view of the market and its cross-category connections.

We track how trends evolve and connect across all scent-driven categories—offering a comprehensive view of the olfactive landscape from product to formulation.

Are your reports available for instant download?

Yes. Once purchased, reports are available for immediate digital download. Each report is professionally designed and formatted for ease of use across devices.

Do you offer custom or bespoke reporting?

Absolutely. We offer tailored reports and trend presentations built around specific brand needs, market categories, or innovation pipelines. If you’re looking for custom insights, get in touch via our Contact page to discuss your requirements.

Can I preview a report before purchasing?

While full previews are not available, each report page includes a detailed overview of the contents, key themes, and example visuals to help guide your purchase decision. For further questions, feel free to contact us directly.

How often do you release new reports?

We publish macro forecasts annually and release additional trend reports seasonally or in response to key market shifts. Follow us or sign up to our mailing list for updates on new releases.

Can I cite TrendAroma Marketing’s insights in my own work?

You may reference insights with proper attribution, but redistribution or commercial use of our content (in full or in part) is not permitted without written consent. Please review our terms for more information.

How do I get in touch with you?

You can contact TrendAroma Marketing directly through our Contact page, where you’ll find a short form to submit inquiries about reports, partnerships, or custom services.