Category Archives: Fragrance Trends

Fragrance trends from Victoria’s Secret 2020 launches

Sometimes it’s nice as we approach the last quarter of a year (yikes to it being September already) to have a look back over what’s launched. It’s good to have reminder of what consumers loved and what they didn’t, what returned or what replaced it! I spend a lot of time looking at the past and the future when I’m working on Trend Forecasts or New Product Reports, so thought I would take some time to share some on the blog as well. 

This time I’m focusing on Victoria’s Secret (owned by L brands, who also own Bath & Body Works – although L brands only have a 45% stake in the Victoria’s Secret business now). Over the course of the year so far they’ve covered the Sun-kissed trend (a returning theme for them) plus wild flowers, coastal scents, the garden berries and flower trend, the more exotic florals trend and one of the biggest trends this year – the botanics/naturals and wellbeing trend. Whew! The year is not over yet though, so I will continue with this story later, but for now here’s what launched so far..

Sunkissed Collection
Launched January 2020

“Sunny days ahead. Our top scents get a luminous twist for Spring beaming with golden woods, sheer musks, solar blooms and amber accords. It’s a fragrance adventure, and it starts with you.”

Bare Vanilla Sunkissed – Warm. Vanilla glimmer. Amber beams. Bare Vanilla in the sun.
Love Spell Sunkissed – Fruity Warm. Bright nectarine. Bronzed sandalwood. Love Spell in the sun.
Pure Seduction Sunkissed – Fruity Floral. Tiare flower. Guava glow. Pure Seduction in the sun.
Velvet Petals Sunkissed – Floral Warm. Solar blooms. Kiwi rush. Velvet Petals in the sun.

Wild Blooms 
Launched January 2020

“It’s elemental. From untamed poppies to passion flowers and desert lilies, this season’s florals are raw, natural and captured in the wild. It’s a fragrance adventure, and it starts with you.”

Desert Lily – Floral. Lily sun. Tangled iris. Flower rush.
Passion Flowers – Fruity Floral. Vibrant bouquet. Peony breeze. Untamed fields.
Spring Poppies – Fruity Floral. Poppy days. Violet leaves. Petal burst.
Wild Primrose – Floral. Primrose twist. Luscious gardenia. Endless blooms.

Fresh Oasis 
Launched January 2020

“It’s the beginning of…anything you want. Positive and optimistic, with fragrances to match. Find your shine in lush greens, waterfall mists, cascading florals and sacred woods.”

Bright Palm – Fruity Warm. Apricot blooms. Coconut milk. Find your shine.
Fresh Jade – Fresh Gourmand. Lime squeeze. Driftwood waves. Coast away.
Marine Splash – Floral Fresh. Waterfall petals. Grapefruit mist. Dive in.
Oasis Blooms – Fresh. Citrus flower. Coconut musk. Let’s escape.

Natural Beauty Botanicals
Launched February 2020

A new botanical, nature inspired scent collection of fragrance mists, scented lotions, body wash, and body scrubs. Coconut Milk & Rose (Calm), Green Pear & Citrus (Refresh), and Pomegranate & Lotus (Balance).

“The ultimate wellness scent experience with botanical inspiration. Awaken your senses with our newest collection. Relaxing coconut milk and rose. Invigorating green pear and citrus. Rejuvenating pomegranate and lotus. Just relax and say spa.”

Coconut Milk & Rose – Floral Fruity. Feel calm. True relaxation.
Green Pear & Citrus – Fresh Watery. Hit refresh. Pure invigoration.
Pomegranate & Lotus – Fruity Floral. Find balance. Sheer rejuvenation.

Lush Coast
Launched April 2020

“The world’s most sophisticated vacation destinations inspire these lush, marine-infused scents. The tropics of Bali. The azure waters of the Greek isles. The sun-drenched flowers of St. Tropez. Citrus from the Amalfi Coast. Dive in.”

Bali Coconut Palm – Coconut Warm. Coconut Nectar. Fresh Pineapple. Tropical Bali Sunsets.
Capri Lemon Leaves – Watery Floral. Lemon Leaves. Sea Spray Accord. Citrus Coasts of Capri.
Santorini Neroli Water – Floral. Neroli Water. Butterfly Lily. Cobalt Santorini Seas.
St. Tropez Beach Orchid – Fruity Warm. Beach Orchid. Coral Honeysuckle. St. Tropez Soleil.

Summer Spritzers Collection
Launched April 2020

“Refreshing and chilled, fruity scents to brighten your virtual happy hour. Refresh your senses with the scents of summer. This limited-edition lineup of light, fruity fragrances is infused with chilled notes of frosted coconut, cool tangelo, iced guava and frozen watermelon. Watery and sheer, it’s a cool, cool summer. The Mist Collection is a fragrance adventure, and it starts with you.”

Citrus Chill – Citrus: Sparkling Tangelo. Almond Blooms. Frozen Sunshine.
Coconut Granita – Coconut Warm: Pink Pineapple. Shaved Coconut. Summer Crush.
Melon Sorbet – Fruity Warm: Sugared Watermelon. Strawberry Leaves. Irresistibly Cool.
Tropical Spritz – Fruity Floral: Effervescent Guava. Solar Blossom. Paradise on Ice.

Succulent Garden
Launched July 2020

“Juicy Fruits meet Fresh Flowers: These Summer Pairings are Ripe for the Picking. Spring into summer with juicy fruits and fresh flowers. A limited-edition lineup of sweet berries, luscious peach and dewy petals are ripe for the picking. Make a sweet escape”.

Blushing Berry Magnolia – Fruity Floral: White Strawberry. Creamy Magnolia. At first blush.
Daring Peach Daisy – Floral Fruity: Fresh peach. Wild Petals. Go for bold.
Dreamy Plum Dahlia – Fruity Floral: Golden Plum. Soft Sandalwood. Sweet escape.
Tempting Pear Jasmine – Fruity Warm: Juicy Pear. Alluring Jasmine. To be desired.

Untamed Flora
Launched August 2020

“Sensual, night-blooming scents for a dark twist on floral fragrance. This limited-edition collection was inspired by flowers at midnight: sculptural lily, sultry jasmine, wild rose, seductive lotus”.

Exotic Lily – Floral: Wild Lily. Rich Amber. Crave the unexpected.
Forbidden Rose – Floral: Intoxicating Rose. Sultry Musk. Touch of temptation.
Jasmine Allure – Floral: Blooming Jasmine. Purple Passion fruit. Thrill of the night.
Lotus Desire – Floral: White Lotus. Deep Woods. Lost in the moment.

Coming soon: The Jo Malone Townhouse collection

The new Townhouse Collection comprises of six candles, with scents inspired by celebrated moments within a Georgian London home, from afternoon tea to resting by the fireplace

Jo Malone London’s newest candle range, The Townhouse Collection, that captures the curious characters and unique moments within a London townhouse.

New for autumn 2020, this collection is made up of six scents – Wild Berry and Bramble, Pastel Macaroons, Green Tomato Vine, Glowing Embers,
Lilac Lavender & Lovage and Fresh Fig & Cassis.

The Townhouse Collection also features candle jars carefully crafted from high grade ceramic material, with designs that pay homage to the the finer details of Georgian architecture, from intricate cornicing and columns to mantles and fireplaces. Each candle is finished in unglazed ceramic as a nod to the decadent textures seen in the most luxurious homes of the 1700’s.

Lilac Lavender & Lovage
Lavender-fresh sheets on a Sunday morning. The bedroom window stands slightly ajar, letting in the aroma of the dewy flowerbeds below. Lavender and lovage grow side by side; the calming scent of the iconic flower blending with the aromatic greenery of this humble herb.

Wild Berry & Bramble
The scent for any hour. The signature scent of home. Amble up the sunny pathway and past a fragrant tapestry of thorny shrubs and arching brambles, brimming with red berries. Their fresh juiciness carried on the air.

Pastel Macaroons
Take your seat for a truly English tradition: afternoon tea. With the sweetest hour of the day comes a taste for temptation. Delectable desserts and charming pastries infuse the atmosphere with sugary warmth. Almond tarts and freshly baked scones with pastel macaroons in delicious hues.

Green Tomato Vine
Tender vines warmed by the afternoon sun in the greenhouse. Sprightly tomato plants drape against the balmy windows, releasing their rich, green aroma and an earthy tang. A secret space for colourful stories.

Glowing Embers
A room to retreat to after the last guests have gone. Throw a log onto the fire and relax into your favourite chair. Flames crackle and pages turn. The comforting scent of glowing embers fills the room.

Fresh Fig & Cassis
A leisurely breakfast in the courtyard. Ripe figs cover stone walls, lovingly embraced by the morning sun. Fresh air sweeps the garden, bringing with it hints of leaves and trees.

LOEWE launches new plant inspired home scents

loewe luscious pea

11 new fragrances inspired by the raw essences of the vegetable garden

Discover LOEWE Home Scents, a new collection of home fragrances based on the raw essences of a vegetable garden. Eleven plant essences expressed as standalone scents within candleswax candleholders, home fragrances and rattan diffusers.

Loewe beetroot home fragrance

The beet plant is a perennial plant native to northern Europe and Asia, commonly cultivated for its deep purple-red-coloured edible root, known as beetroot.

loewe home fragrance coriander

Coriander is an annual flowering plant with aromatic leaves and seeds, grown worldwide as a culinary herb. Native to Southern Europe, South West Asia and North Africa, coriander thrives in warm climates and well-drained soil.

Cypress Balls
The cypress tree is a large coniferous tree with aromatic foliage, that typically matures to stand over 80 feet tall. Native to the Mediterranean, it is now common throughout Asia, North Africa, Southern Europe and Northern America. Cypress balls are the resinous spherical cones – or seeds – of the tree.

Honeysuckle is an arching shrub or twining vine, frequently cultivated as an ornamental garden plant for its attractive and fragrant flowers. Native to North America and northern latitudes of Eurasia, the honeysuckle is also found in the Himalayas, southern Asia and North Africa.

Ivy is an evergreen, leafy climbing plant – with glossy dark green leaves, occasionally variegated – that is popular throughout the world as an ornamental garden plant, growing well in shady places.

Juniper Berry
The juniper plant is an upright evergreen shrub grown widely in the northern hemisphere. The plant produces green cones that look like berries, growing green initially then turning a black-grey as they ripen.

Liquorice is the root of Glycyrrhiza glabra, or liquorice plant, which is a herbaceous perennial plant native to the Middle East, southern Europe and parts of Asia including India. The liquorice root can be up to 50 times sweeter than sugar.

loewe luscious pea

Luscious Pea
Luscious pea is a bushy or climbing annual plant often grown as an ornamental plant for the sweet scent and delicate appearance of its flowers. Native to the Mediterranean, the sweet pea thrives in sunny climates and dry soil.

Scent of Marihuana
Marijuana – also known as cannabis amongst other slang terms – is a short-lived annual plant that flowers in late summer. Thought to have originated from Central Asia, it is now cultivated across the globe, primarily for its narcotic properties. The plant has characteristically long, serrated leaves and aromatic flower buds.

Oregano is an aromatic, bushy perennial plant grown widely across the globe as a culinary herb. Native to southern Asia and to the Mediterranean.

Tomato Leaves
The tomato plant is a short-lived perennial plant cultivated throughout the world, primarily for the harvest of its scarlet, yellow, purple or green-coloured fruit. The tomato plant thrives in disturbed ground and in wastelands. Tomato leaves are typically pale green, soft fronds running the length of the stem.

Sustainable and natural perfumes from Sephora

Natural perfumes by Sephora

The fabulous new Do Not Drink collection of perfumes where 87% of the materials are from natural origin – even the alcohol is from beetroot!

Natural perfumes by Sephora

Industry press is full of new launches and new innovations referencing clean and sustainable beauty. Sephora has upped its game in the US market by stocking more and more brands that fit in with its clean beauty criteria.

Now they are taking this a step further, with the new Do Not Drink collection from Sephora France, which is ticking all the trend boxes. I’ve nipped over to the website and grabbed the key points of the range to summarise below.

Ingredient led scents that are affordable. A new vision of perfumery with creative fragrances, surprising olfactory encounters and 87% of ingredients of natural origin. For perfumes so good that we almost want to drink them! No fuss or overly complex chords. We make your life easier by offering you delicious eau de parfum at always affordable prices.

Natural ingredients with provenance. All our perfumes contain raw materials of natural origin selected from noble essences: vanilla from Madagascar, jasmine from India, tangerine from Italy to name a few.

They have also explained their use of synthetic options; We have also chosen to use synthetic ingredients in our perfumes to offer you an even more creative olfactory diversity. Synthetic ingredients allow, in fact, to open new olfactory paths. Without them, no taste notes, for example! They also make it possible to reproduce fragrances from nature for which there is no extraction process to obtain the note.

Clarity on formula. In our perfumes, we have chosen to put only the essential and nothing more: Alcohol of vegetable origin from beetroot, Perfume concentrate. Some water. A system that protects perfumes from oxidation and that’s it!

Recyclable packaging. The cardboard comes from sustainably managed forests. The case is printed with vegetable-based inks and bottle and the case are fully recyclable.

Made in the perfume capital of the world. Behind each of the notes in the range hide French perfumers recognised for their creativity.

Natural perfumes from Sephora

Sephora DO NOT DRINK Collection Scent Descriptions

Eau Acidulée (Cassis + Passion) The green freshness of the blackcurrant bud is mixed with the juicy and tangy flesh of the passion fruit.There is an air of exoticism in this joyful and vitamin-packed fragrance

Eau Aromatique (Sage + Tonka) Crunchy sage fuses with a sultry and searing tonka bean to create a daring hot-cold. Dynamic, this fragrance with woody and aromatic flavors plunges us into the heart of a wild nature full of vitality.

Eau Corsée (Iris + Mocha) The iris, delicate and powdery, is electrified by a pure and freshly roasted coffee. Overdose of character for this intense and irresistible floral “shot”.

Eau Épicée (Jasmine + Pink Berries) Jasmine flower, freshly harvested at sunrise, is infused with an explosion of colorful spices.T his delicious, resolutely modern fragrance transports us to the heart of a flower garden

Eau Rafraîchissante (Mandarine + Matcha) When the fresh and juicy mandarin from Italy meets the aromatic green notes of the matcha tea leaf. An infusion of tangy notes for a “sparkling” fragrance.

Eau Sucrée Salée (Vanille + Fleur de Sel) Madagascar vanilla, intense and suave, is crystallized in a splash of salt water. This solar and completely addictive fragrance takes us on a journey with our feet in the sand!

2021 new scents from Yankee Candle

Fragrance Trends Yankee Candle

Here’s a preview of what new scents are coming from Yankee Candle in 2021. A definite tropical feel! The ‘Scent of the Year 2021’ or SotY21 as I’ve dubbed it, is shrouded in secrecy, although I’m betting on something destination inspired – maybe woody-gourmand-oriental. We’ve had floral and this year it was fresh so I think comforting will be in for 2021!  EDIT * After writing this I found out a few more details about SotY21: An immersive and exotic fragrance, at it’s heart is the grounding note of warm ginger, with surrounding notes of starfruit and warm vanilla spice. The fragrance will inspire you to step into 2021 energised and ready to experience the world.

I also included details of confirmed returning favourites, details on the new Elevation scents and also some new product formats that are due out.

Last Paradise Collection; Part 1

The Last Paradise: You’ve found paradise at last…rare and exotic notes of rainforest fruits and flowers lure you into a fragrance experience like no other.

TOP NOTES: Jungle Leaf, Green Apple, Hibiscus.
MID NOTES: Osmanthus Blossom, Wild Grass, Orchid, Mimosa, Plumeria.
BASE NOTES: Violet Leaf, White Musk, Moss.

Bora Bora Shores: Walk along the unspoiled shores, enjoying the soft scents of sweet fruits and tropical floral notes, while the sun reflects off the shore with a rosy glow.

TOP NOTES: Lemon Sugar, Kumquat Leaf, Hibiscus Water.
MID NOTES: Monoi Blossom, Bora Bora Blossom, Freesia, Papaya.
BASE NOTES: Blonde Woods, Sugarcane, Fruity Musk.

Coconut Rice Cream: A sweet creamy treat with notes of aromatic rice and fragrant coconut – freshly scooped at an island oceanside market.

TOP NOTES: Bamboo Rice, Steamy Rice Vapor.
MID NOTES: Rice Coconut, Watery Floral.
BASE NOTES: Sandalwood, Vanilla, Oriental, Sea Musk.

Beach Escape: Discover a shady spot under the palms to take in the tranquil ocean view – notes of sea air complement floral and woody aromas – the perfect way to reflect on your day in paradise.

TOP NOTES: Ozone, Watery Green Palm,
MID NOTES: Sea Isle, Muguet, Jasmine, Dandelion.
BASE NOTES: Barley, Grass, Musky, Woody.

Elevation Collection January 2021

Sea Minerals: Minerals and sea salt join aromatic greens and spices for a fragrance inspired by a cool ocean breeze.

TOP NOTES: Staghorn Sumac, Green Leaves, Aromatic.
MID NOTES: Eucalyptus, Muguet, Clove, Nutmeg.
BASE NOTES: Cedar Leaf, Musk.

Rose Hibiscus: Relax with the invitingly fresh scent of hibiscus, rose , peony and lychee fruit.

TOP NOTES: Juicy Strawberry, Lychee, Yumberry.
MID NOTES: PInk Hibiscus Flower, Rose Petals, Peony Blossoms.
BASE NOTES: Rosewood, Bearberry, White Birch.

Returning Favourites

The votes are in and back by popular customer demand (I think this is such a fab idea) will be Beach Walk, Pink Lady Slipper, Tutti Frutti and Beautiful Day.

Easter 2020

Chocolate Easter Truffles – Easter isn’t complete without a milk chocolate treat. Delicious chocolate notes and combined scents of warm milk, maple cream and sweet sugary musk.

TOP NOTES: Chocolate, Whipping Cream, Cinnamon Dusting.
MID NOTES: Warm Milk, Almond Glazing, Maple Cream.
BASE NOTES: Sugared Musk, Sandalwood

The Last Paradise Collection; Part 2

Tropical Starfruit: Kissed by the sun ; sweet notes of juicy starfruit, pineapple and citrus blend together as if they have just been picked and offered at the local market.

TOP NOTES: Juicy Grapefruit, Pineapple,Ocean Breeze Accord.
MID NOTES: Jasmine, Lily, Starfruit.
BASE NOTES: Vanilla, Agave, Plum.

Exotic Acai Bowl: Exotic fruit gathered from around the island, naturally sweet and blended with notes of creamy coconut with a hint of rose and jasmine.

TOP NOTES: Cassis , Coconut Milk, Cherry Syrup.
MID NOTES: Rose Petals, Pink Jasmine, Coconut Cream.
BASE NOTES: Fruity Green, Musk, Vanilla.

Moonlit Cove: Slip away to a hidden cove where the moonlight sparkles on the water while notes of lemongrass, ginger and woodsy botanicals enchant the senses.

TOP NOTES: Citrus, Lemongrass,Ginger.
MID NOTES: Purslane, Nutmeg, Rainbow Eucalyptus.
BASE NOTES: Sea-Washed Amber, Cedar Leaf.

Cliffside Sunrise: The reward for your early rising. A warm breeze carries notes of exotic fruit and flowers as the first morning light reflects off the water.

TOP NOTES: Hibiscus, Strawberry, Dwarf Citrus.
MID NOTES: Nectarine, Red Fruit, Geranium.
BASE NOTES: Nectar, Praline.

Elevation Collection April 2021

Jasmine & Pomelo: Flowering vines of white jasmine scent the air, Mixing with citrusy pomelo and woodsy white musk.

TOP NOTES: White Musk, Aromatic, Red Fruit, Pomelo.
MID NOTES: Jasmine, Banana Leaf, Oriental Notes.
BASE NOTES: Blonde White Musk, Sandalwood, Vanilla.

Cactus Flower & Agave: Sparkling and lively, like where the desert meets the sea, the scents of cactus and water hyacinth, sea moss and dune grass.

TOP NOTES: Marine Accord, Dune Grass, Water Hyacinth.
MID NOTES: Blue Chamomile, Cactus Blossom, Aloe.
BASE NOTES: Vetiver, Sea Moss, Wet Stone Accord.

New Product Development

A choice of two decorative, refillable diffuser options that kick up the style in your car.

Sleep Diffuser
Yankee Candle® Sleep Diffuser and Refills create a relaxing atmosphere for great sleep! Using Ultrasonic technology, mood lighting and specially formulated essential oil blends. Initially it will be available in two models – brown and  silver. There will be three oil blends available depending on the type of sleep you are looking for. The capsule is simply inserted into the unit and it will give up to 30 days of sleep inducing fragrance.

Method hand soap celebrates women in design

Method have announced a limited edition hand soap collection in partnership with the Cooper Hewitt, Smithsonian Design Museum as a way to celebrate women in design. Connie Chen, Method’s Vice President of Brands said in a press release. “Our partnership with Cooper Hewitt is meaningful because, together, we are shining a light on pioneering women in design, whose impressive lives, talent and vision are an inspiration for designers–and the greater creative community–to this day.”

barbara white
Fragrance Launch: Orange Slice
A ‘sunshiny’ citrus scent that sparkles with notes of orange + lemon.
Barbara began exploring ways to fold and paint Japanese paper in high school, ultimately traveling to Japan on a fulbright grant. karl mann discovered her work and commissioned a wallpaper collection from her yearly. she also developed a unique technique of glass monoprinting and later experimented with larger, heavier paper + complicated folding techniques.

ilonka karasz
Fragrance Launch: Wild Meadow
This fresh, floral fragrance springs to life with notes of wild violet.
an important, yet overlooked figure in 20th-century design, ilonka worked in media including textiles, lighting, ceramics, metalwork, toys + furniture. she used a novel printing technique that preserved the expressivity of her drawings and is known for her cover illustrations for the new yorker. ilonka helped popularize a modern aesthetic in the United States.

marguerita mergentime
Fragrance Launch: Island Rain
This luscious, tropical fragrance will put you in an island state of mind.
stylish + intelligent, marguerita was a member of the influential American union of decorative artists and craftsmen (audac), a force of 20th century modernism. inspired by folk art, history and human nature. her witty table linens featuring political slogans were a hit with housewives, and the textiles she created for radio city music hall are still in use today.

Yankee Candle Fragrance Trends 2020

Fragrance Trends Yankee Candle 2020

Wowsers (love that word – pretty sure it was Inspector Gadget, but anyway) – 2020 has been a bit of a strange year so far, but luckily for me I’ve spent most of it immersed in new launches and fragrance trends, compiling monthly reports and working on new ideas for my business and website, which has kept me productive and happy.

We had a mini slow down of the home fragrance market in June, but July has made up for it already. In the fragrance industry we always talk about the amount of fine fragrance launches per year, but unless you are a Home Fragrance New Product Report Subscriber, you probably don’t realise how many launches there are in the home fragrance/ air care sector; its at least 1200+ per year! The market has grown tremendously in the last few years and is still going strong.

However, I know with everything going on that many people haven’t had the time to keep on top of the releases (ahem. blatant sales plug; never miss a launch by subscribing to our reports), so I’ve tried to do a comprehensive list of the ‘world’s favourite home fragrance brand’ below, so you can scroll through the Yankee Candle fragrance trends in 2020, from your, now very familiar, home office!  I’ve added both the new UK/EU scents and US editions as there are different launches dependent on destination country.

Scent of the Year; January 2020

We talked about this scent on the blog at the beginning of the year.

The scent, “Awaken,” has top notes of sheer peony and crystal freesia; mid notes of clary sage essential oil, orcanox, and driftwood; and base notes of white amber, patchouli, and mineral musk. A sparkling, inspiring scent focused on a unique, exhilarating mineral aura, with grounding notes of driftwood and amber.

Top: Crisp and Clean Notes, Sheer Peony, Crystal Freesia
Mid: Clary Sage Essential Oil, Orcanox, Driftwood
Base: White Amber, Patchouli, Mineral Musk

Garden Hideaway Collection; Part 1 January 2020

Afternoon Escape: A woodland escape into an enchanted garden, with sun-warmed cypress, jasmine, lemon and cedar.

Top Notes: Lemon, Cypress
Mid Notes: Geranium, Lily, Jasmine
Base Notes: Cedarwood, Amber, Woods.

Camellia Blossom: Soft and peaceful, your favourite spot in the garden enveloped in the luminous fragrance of camellia.

Top Notes: Sea Salt, Apple Blossom
Mid Notes: Camellia, Jasmine, Orange Flower
Base Notes: Patchouli, White Cedar, Musk

​Homemade Herb Lemonade: Your very own freshly squeezed lemonade, made with a hint of ginger and garnished with herbs picked right from your garden.

Top Notes: Lemon, Crushed Ginger, Mint
Mid Notes: Clary Sage, Thyme
Base Notes: Bayleaf, Sugarcane, Vanilla

​Sunny Daydream: (Summer Daydream in the US) Drift away among the flowers with the warm, sweet scents of exotic ylang ylang, bergamot and jasmine.

Top Notes: Bergamot, Citrus Blossoms
Mid Notes: Gardenia, Jasmine, Ylang Ylang
Base Notes: Amber, Sandalwood, Patchouli.

​Roseberry Sorbet: (Summer Time Treats Collection USA) Pure refreshment on a sunny day, tangy berry sorbet topped with a sprinkling of candied rose petals.

Top Notes: Brazilian Grape, Orange Zest
Mid Notes: Rose Petals, Hibiscus
Base Notes: Marine, Vanilla

US Only Edition

Sweet Pea Madeline’s: almond extract, sweet pea petals and vanilla.

Elevation Collection January 2020

Salt Mist Peony: Wake to a misty morning on the coast. Your cottage garden full of dewy blossoms and berries.

​Rice Milk & Honey: Warm rice milk gently sweetened with natural honey and dashes of cinnamon and vanilla. Perfect comfort.

Easter 2020 UK/EU

Sweet Bunny Treats: The scent of mouth-watering vanilla cake topped with whipped buttercream frosting, decorated like an adorable bunny to delight your Easter guests.

Top: Whipped Vanilla Frosting, Lemon Sugar, Frothed Milk
Mid: Cake Batter, Baked Accord, Buttercream, Allspice
Base: Vanilla Bean, Tonka

Chocolate Eggs: Rich and creamy chocolate eggs with vanilla scented candy shells, recreating the fragrance of a purely decadent Easter treat.

Top: Chocolate Mousse Pudding, Cocoa
Mid: Fruity Cranberry, Sugar
Base: Vanilla Extract

Easter Collection USA

Easter Bouquet: A lush bouquet of happy spring flowers — peonies and tulips — arranged with crisp and juicy fruit.

Top Notes: Ozone, Apple, Melon
Mid Notes: Tulips, Cyclamen, Hyacinth, Peony
Base Notes: Creamy Musk

Sweet Bunny Carrots: A refreshing blend infused with the essence of spring — sweet carrots with sugar beet and a touch of citrus.

Top Notes: Citrus, Watery Notes
Mid Notes: Carrot Blossom, Cucumber
Base Notes: Sugar Beet, Musk

Bunny Vanilla Cupcakes: The rich, creamy aroma of vanilla cupcakes with hints of lemon and lots of buttery icing.

Top Notes: Vanilla Icing, Malted Sugar
Mid Notes: Cake Batter, Chocolate
Base Notes: Cocoa, Vanilla Bean

Elevation Collection April 2020

Sea Salt & Lavender: Soothing lavender and refreshing sea salt complement and elegant blend of florals & fruit.

Kumquat & Orange: The essence of sunlight distilled into a bright and shiny blend of tart citrus fruits.

Garden Hideaway Part 2

Calamansi Cocktail: A drink designed for sipping in your favourite shaded garden spot, both tantalising and relaxing with hints of tart citrus fruit.

Top Notes: Kumquat, Lemon Zest
Mid Notes: Pepper, Green mandarin, Grapefruit
Base Notes: Blonde Cedar, Patchouli Leaves

Garden Picnic: Bring your blanket and a basket of the ripest, juiciest fruit for a sunny picnic among the flowers.

Top Notes: Apricot, Peaches, Nectarines, Nashi Pear.
Mid Notes: Yellow Iris, Waterlily.
Base Notes: Warm Musk, Golden Amber, Sandalwood.

​Water Garden: White flower’s in full bloom add a sweet perfume to the soothing sounds of cool, flowing water in your backyard oasis.

Top Notes: Cucumber Water, Wildgrass, Pink Lily
Mid Notes: Lotus Flowers, Lily of the Valley, Orchid
Base Notes: Birchbark, Driftwood.

Sweet Honeycomb: Warm honey, straight from the comb, a naturally sweet fragrance with a touch of caramel, sandalwood and vanilla.

Top Notes: Honey, Macadamia
Mid Notes: Sunflower Seeds, Caramel
Base Notes: Sandalwood, Cashew Milk, Vanilla

Lime & Coriander: UK/EU edition Garden fresh companions, sweet juicy limes and leafy coriander fill the air with fresh picked fragrance.

Top Notes: Lime, Berries
Mid Notes: Lily of the valley, Coriander.
Base Notes: Sandalwood, Tabacco

US Only Edition

Poolside Oasis: Relax by the pool with a view of the ocean just beyond the palms…with airy notes of sea salt, bright botanicals, and a touch of island fruit.

Top Notes: Sea Salt, Marine, Feather Moss
Mid Notes: Waterlily, Freesia, Melon
Base Notes: Beach Wood, Violet

Lime & Cilantro (Summertime Treat Collection USA): Garden-fresh companions, sweet juicy limes and leafy cilantro fill the air with fresh-picked fragrance.

Campfire Nights Collection July 2020

Warm & Cozy: Take a deep breath and take the evocative scent of Cedar, Cashmere & Eucalyptus.

Top notes of Balsam, Peppermint and Eucalyptus
Middle notes: Cashmere, Cedarwood and Golden Amber
Base of Patchouli, Lit Firewood and Musk.

Crisp Campfire Apples: The scent of freshly picked apples cooking over the campfire on the crisp autumn air.

Top Notes: Apple, Clove and Mandarin
Mid Notes: Cinnamon Stick and Oak Leaves
Base Notes: Tonka and Blonde Woods.

A Night Under the Stars: A woody spicy fragrance that sparkles with a constellation of rose, leather and driftwood.

Top Notes: Leather, Spice and Driftwood
Mid Notes: Clove, Saffron and Rose
Base Notes: Frankincense, Patchouli and Cedarwood.

Pecan Pie Bites: The scent of miniature pastries with a sweet spicy filling loaded with toasted pecans.

Top Notes: Cinnamon Leaf, Burnt Sugar and Raw Honey
Mid Notes: White Hazelnut, Pecan and Dark Chocolate
Base Notes: Clove, Oak Wood and Smoked Cedar.

US Only Editions

Autumn Embers: The crackling embers of a bonfire bring fall’s favorite scents, apple, spice, and a touch of smoky firewood.

Elevation Collection July 2020

Grapevine and Saffron: A stroll through a sun-drenched vineyard, the fragrances of lush grapes mingling with golden saffron and sandalwood.

Jasmine & Sweet Hay: Golden Fields of hay warmed by the later-summer sunshine with soothing hints of floral jasmine.

The two new autumn fragrances join the previously-available range, including Sweet Spiced Orange, Tonka Bean & Pumpkin, and Fig & Clove.

Halloween 2020

Haunted Hayride & Trick or Treat return and they are joined by a new addition, Pumpkin Patch.

Elevation Collection October 2020

Available from October and joining the popular returning festive fragrances; Sweet Frosting, Holiday Pomegranate, Holiday Garland and Frosted Fir.

Cinnamon Bark & Cumin: is an exotic spice blend which will fill the room with warm, festive, fuzzy feelings.

Vetiver & Black Cypress: will transport you to a cool, shady forest reminiscent of the colder, darker nights.

Magical Christmas Morning; October 2020

Holiday Hearth: A cozy gathering by the fireplace, all decked out with festive décor, warm, spicy, and sweet, like the magic of holiday traditions:

Top notes: Anise, cinnamon and clove
Mid Notes: Gardenia, cedarwood and oakmoss
Base Notes: Warm musk and vanilla cream.

Singing Carols: A harmonious combination of fruit, evergreen, and spice notes that create an inspiring Christmas melody:

Top Notes: mandarin and eucalyptus
Mid Notes:  Fir needle, juniper and clov
Base Notes: Blackberry, cedarwood and pine.

Surprise Snowfall: UK/EU Only: TBC
Top notes:verbena, elderberry and rosemary,
Mid Notes: Wild moss and silver spruce
Base Notes: Hinoki wood and white cedar.

Christmas Morning Punch: A spectacular blend of ruby-red pomegranate, strawberry, cranberry — a celebratory drink the whole family will love.

Vanilla French Toast: UK/EU only: TBC

US Only Editions

Santa’s Cookies: A treat worthy of Santa’s attention: Freshly baked vanilla sugar cookies with a dash of spice.

​Happy Morning: Awaken to the delight of Christmas morning with a cheerful fragrance bursting with bright berries, evergreens, and a touch of caramel.

New Product Development

Scent Plug bases – Technology has moved on since the current bases were introduced almost 20 years ago and the new Scent Plugs will provide a more even and consistent fragrance that will fill the room. No change to the shape of the refills – so they can still be used with both the current Scent Plugs and the new style.

Wax Melts as we know them are gone! They’ve been a mainstay of the range for over 30 years and they got a makeover for the new decade. Gone is the flat tart-like shape (with hard to open plastic wrapping) and it is replaced by a new cup style in an easy to open recyclable packaging. The new wax formula which will allow a higher level of fragrance oil – providing a stronger scent.

Hand wash dominates beauty searches

Consumers are all a little hygiene obsessed at the moment due to the COVID-19 outbreak. According to Trendanalytics, who track consumer searches, YOY this April, the following terms were showing huge increases;  Hand wipes;+1,981.9%, How to wash your hands; +732.3%, Gel hand soap; +721.9% and Refillable body wash; +533%.

Obviously, it’s no surprise that the hand care sector is seeing a huge increase in demand at the moment, but it’s also interesting to see that refillable washes are also trending. At the beginning of the outbreak if was suggested that consumers may prefer single use packaging for hygiene reasons. 

However, as the hand care market is now expanding rapidly, added to the fact that hand soap was, for a while,  difficult to get hold of there has been an upsurge of interest in refillable options, not just the liquid refill options that most brands now offer, but the tablet and capsule format – like the ones we are used to seeing in our homecare products. We mentioned Blueland (who offer a refillable- tablet based hand wash) in our new Hand Care Category Report and as the ‘war’ on plastic continues this area will be key for innovative launches.

(Extract from our Hand Care Category Report, which covers Hand Wash, Hand Creams/Lotions, Hand Sanitisers and 6 new key trend concepts for new product development).

One of the newest releases in this category is Gelo; (the brand is about to hit $10 million in sales this year) an eco-friendly way to wash your hands. Instead of buying new hand soap bottles or refilling one with liquid soap, Gelo’s concentrated cleansing pods provide the same deep clean with less impact on the environment. Just pop two in the bottle, fill it with water, shake it up and you’re good to go. The direct to consumer range currently consists of 4 variants. 

Cucumber, Melon & Jasmine Flower
Refreshing blend of Sweet Melon and heavenly Jasmine Flower
Sea Mist, Mineral & Freesia
Fresh, crisp marine notes with floral accents of Cyclamen & Freesia

Clean & Dye Free
Mild & clean, created with the essential oil of Mandarin
Lemon, Basil & Geranium
Energizing and uplifting Lemon, effectively fights common kitchen malodors

Super premium scents with sanitising properties

Argentinian fragrance house Fueguia 1833, has released a sanitising perfume collection, tapping a trend that is set to mark the post-COVID-19 beauty landscape

Sanitising was never a word thought about much in the fragrance and beauty world. However, since the coronavirus pandemic this looks set to change. As companies worldwide begin to add sanitisers and more hand care products than ever before to their core collections Fueguia has released the first stage of its new and very premium, sanitising range.

Introducing; Fueguia BioActive Molecules; a new the range that aims to offer the brand’s signature scents in a sanitising versions for skin and textiles.

The formulation created by the label’s founder Julian Bedel incorporates four types of disinfection working in synergy. 

The new product are comprised of a stabilized Chlorine dioxide (CIO2); a safe compound known for it’s effectiveness in deactivating SARS-Coronavirus, Antrax, Influenza, Hepatitis B and similar, combined with 45 medicinal plants with a proven biocide effect, 70% organic ethanol and a surfactant (soap) that acts breaking the virus lipid bi-layer. 

The company, according to the fonder, was never started ‘just to create perfumes’, but rather as by product of exploring the power of traditional medicine in the region of Patagonia, Chaco, Pampa and Andes. Bedel says that his approach is “creating scented products from a scientific, artistic mind not from a commercial one.”

A hand sanitizing product is also included in the collection, but doesn’t reference any existing Fueguia 1833 perfume. It still has a mild scent given by the blend of 45 plants, but it only comes in 30ml.

So far, 80 out of the more than 100 Fueguia 1833 fragrances have been offered in the sanitising version on the brand’s e-commerce site  — including Agua Magnoliana; with notes of Jasmine, Magnolia and Sandalwood, Alba (the old name for Scotland); with Scots Pine, Bog Myrtle  and Heather, Ceniza de Coca; with Styrax, Coca Leaf and Ambergris,  Valle de la Luna; with Iris, Sandalwood & Amber,  Linnaeus; with notes of Vetiver, Olibanum and Cardamom and Thays; with Mate Leaf, Osmanthus and Green Tea. 

Available in the single 100ml. format, the Fueguia BioActive Molecules scents retail from €90 to €165, depending on the fragrance. Prices are significantly less expensive compared to the pure perfumes alternatives; for instance, the Agua Magnoliana fragrance retailing at €266 euros for 100-ml. is priced €100 in its sanitising version.

The range has been in development over a year however the global pandemic accelerated the timeline. “Our idea was to launch our full biocide cosmetics range during 2020,” said Bedel. Initially releasing the Skin & Textile range they will leave the rest for the second part of the year and release it at a slower pace. This is also seen as a ‘pre-launch’, as they will keep updating the formula if they find new conclusions on current research. (Source WWD) 

Japanese consumer giant Kao is launching a new brand straight into the US market via Amazon

MyKirei is the first new brand the Japanese consumer giant has developed and launched specifically for the U.S. market, and is meant to be a chance for the company to gain some name recognition with US consumers

KAO is the 10th largest beauty company in the world, according to data from WWD Beauty Inc’s Top 100 list. In 2019, the owner of brands such as Jergens, Bioré, Curél, John Frieda, Molton Brown, Goldwell and Oribe, brought in 621 billion yen, or $5.6 billion in sales. Despite the presence of several of its key brands in the U.S. market, Kao is not a household name like, for example, Procter & Gamble for consumers in the US. The company now wants to raise its profile with the western consumer.

With that mind the beauty giant has debuted MyKirei via Amazon. Despite launching during a pandemic the new brand has incorporated many key market trends to help ensure its success.

Firstly, the product portfolio is simple and contains a shampoo, conditioner and hand wash with plant based and 95% biodegradable formulas.

The entire concept takes inspiration from Kirei (the word “kirei” in Japanese is roughly translated to mean clean and tidy in English), which encompasses a way of living that’s centered on beauty and cleanliness, simplicity, balance, minimalism and sustainability. This sensibility has been revered by Japanese people for years and MyKirei aims to introduce a more eco-friendly way of living to the west.

Whilst the packaging stands upright, like the majority of personal care packaging for shampoos, conditioners and hand washes this range uses 50% less plastic in comparison – it gets its rigidity from an air fill. Additionally, the novel design helps to prevent contamination and makes it easy to use all the product to the very last drop.

MyKirei’s initial three products — a shampoo, conditioner and a hand wash priced at $18 each, launched exclusively on Amazon on Wednesday, April 22, in time for Earth Day, with ingredients that are authentic to Japan, including yuzu, rice water and tsubaki flower.

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