Report Introduction: Spring & Summer 2027

Immerse yourself in the future of home fragrance for the Spring & Summer 2027 season.

An evocative blend of familiar Spring and Summer notes meets new olfactive directions, as home fragrance consumers seek mood-driven scent stories rooted in escape, connection and comfort. From light, sociable freshness and fruit-led indulgence to wild, expressive summer energy and slow, restorative travel cues, fragrance becomes a tool for shaping moments and memories. Uplifting gourmands, sun-warmed fruits, airy botanicals, coastal minerals and grounding woods define the season, while nostalgic textures and modern interpretations of key ingredients bring emotional depth. Together, these trends ignite a sensorial home fragrance landscape that balances joy and calm, spontaneity and grounding moments to capture the evolving rhythms of modern living.

• A 46 page report with 6 exclusive trend concepts which each include; Introduction Board, Consumer Insights Board, Trend Capture Board, Fine Fragrance Notes & Stories Board, Market Influences Product Board, Ingredient Story Board and New Fragrance Directions.
• Strategic implications: This report provides a complete trend framework and prediction analysis to help you and the team focus on creating new scents for aircare applications. Suitable for teams across the globe and used by global fragrance teams in key home fragrance markets including; the UK, Europe and the USA
• Drive creativity: Our Home Fragrance Trend Forecasts are designed to be immediately ‘actionable’ by global creative teams, and offer an in-depth insight and analysis into the next new seasonal fragrance trends for the home, with examples of scents and scent combinations that can be produced under that specific trend concept.