Report Introduction: Spring & Summer 2026

Immerse yourself in the future of home fragrance for the Spring & Summer 2026 season.

An exciting fusion of traditional Spring and Summer scent notes meet new olfactive horizons… as home fragrance consumers explore seasonal moods, moments and memories. Indulgent, sweet notes, comforting and clean notes, iced scents designed to chill, sultry notes designed to delight the senses and a new take on megatrend ingredients ignite the 2026 home fragrance scene.

• A 46 page report with 6 exclusive trend concepts which each include; Introduction Board, Consumer Insights Board, Trend Capture Board, Fine Fragrance Notes & Stories Board, Market Influences Product Board, Ingredient Story Board and New Fragrance Directions.
• Strategic implications: This report provides a complete trend framework and prediction analysis to help you and the team focus on creating new scents for aircare applications. Suitable for teams across the globe and used by global fragrance teams in key home fragrance markets including; the UK, Europe and the USA
• Drive creativity: Our Home Fragrance Trend Forecasts are designed to be immediately ‘actionable’ by global creative teams, and offer an in-depth insight and analysis into the next new seasonal fragrance trends for the home, with examples of scents and scent combinations that can be produced under that specific trend concept.