Occasions & Celebrations Autumn/Winter + Christmas 2026-2027 HOME FRAGRANCE TREND FORECAST

Scent has become pivotal to celebrating key days in our lives. With the link between fragrance and memory becoming clearer than ever, consumers interest in new olfactive creations linked to occasions and celebrations has become even greater. This forecast provides new home fragrance ideas built around these key moments.


£550.00



  • The future decoded: This report breaks down new colours, new scent ingredients, food, fashion, interiors and consumer lifestyle drivers before it reaches you so you have all this insight poured into a report that is completely fragrance focused and full of immediately implementable fragrance ideas.
  • Trend Commentary: Each ‘Occasion & Celebration’ trend comes with a story board and current market inspiration helping to give a background and rational to the trend evolution, with a focus on ‘what’s next’.


  • Strategic implications: The gift market for home fragrance is now bigger than ever, but perhaps more importantly is how important scents are now to celebrations and occasions.
  • The 35 page report contents includes: 56 new scent ideas; 4 ‘must-have’ Autumn/Fall scents, 4 ‘must-have’ Winter scents, 4 ‘must-have’ Christmas scents, 12 scent ideas covering Halloween, Thanksgiving, New Year, plus 2 new core ‘Occasions’ concepts for 2026/2027 and 24 trend led fragrances inspired by 6 new trend concepts.

We use cookies to ensure that we give you the best experience on our website. By browsing this website, you agree to our use of cookies.
More info Accept