Occasions & Celebrations Spring/Summer 2026

HOME FRAGRANCE TREND FORECAST

Scent has become pivotal to celebrating key days in our lives. With the link between fragrance and memory becoming clearer than ever, consumers interest in new olfactive creations linked to occasions and celebrations has become even greater. This forecast provides new home fragrance ideas built around these key moments.


£550.00



  • The future decoded: This report breaks down new colours, new scent ingredients, food, fashion, interiors and consumer lifestyle drivers before it reaches you so you have all this insight poured into a report that is completely fragrance focused and full of immediately implementable fragrance ideas.
  • Trend Commentary: Each ‘Occasion & Celebration’ trend comes with a story board and current market inspiration helping to give a background and rational to the trend evolution, with a focus on ‘what’s next’.


  • Strategic implications: The gift market for home fragrance is now bigger than ever, but perhaps more importantly is how important scents are now to celebrations and occasions.
  • The 28 page report contents includes: 48 new scent ideas; 4 ‘must-have’ Spring scents, 4 ‘must-have’ Summer scents, 16 scents covering Valentine’s Day, Easter, Mother’s Day and Father’s Day, plus 24 trend led fragrance inspired by 6 new, seasonal trend concepts.


home fragrance report


Let’s Talk.

Drop us a line for more information or to request a virtual tour of our trend forecasts. Want the trend forecast presented to the team? No problem. Just get in touch.

rozwicks@trendaroma.com


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