Fine Fragrance Trend Stories Report

Winter 2024/Early Spring 2025: This Report tracks trends in Men’s, Women’s and Niche scents exploring 8 new influential macrotrends, breaking down key ingredients and themes with a look to how these concepts and fragrance notes will be evolving the fragrance scene of the future.


£600.00




Welcome to the Winter2024/Early Spring 2025 Fine Fragrance Trend Stories Report, tracking and discussing the hottest trend stories from late November 2024 – to mid March 2025.

This Fine Fragrance Trend Stories Report maps over 70 new global launches. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from fine fragrance to personal care, home fragrance to home care.

We analysed and tracked global fine fragrance launches and ‘everything new’ from niche, premium, mass and indie brands across all genders, and grouped these influential macrotrends to create 8 new trend stories with themes including ‘Ever Addictive’, ‘Citrus Energy’ and ‘Revered Rose’.

Report Contents.

• A Trend Snapshot plus key new launches, collections and themes shaping the landscape.
• Key Themes + Notes of Now & Next – 5 macro driven trend themes
• Fragrance Trends: Men – 5 micro driven trend themes
• Fragrance Trends: Women – 5 micro driven trend themes
• Fragrance Trends: Niche – 5 micro driven trend themes.
• 8 Trends Stories: Each fragrance story is covered by an introduction summing up the key essence of the trend, followed by information on the new launches – where we breakdown top, heart and base notes and launch information, plus take a look into ‘what’s next’ with the ‘future fragrance focus’ section discussing inspirational notes and ingredients to be used when developing new fragrance stories, collections and ‘trickledown’ sector launches.


  • The key notes of now and next: The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the key fragrance trends disrupting and influencing the market. We then break this down further focusing on the key trends within men’s, women’s and niche scent themes before going into the 8 exclusive trend stories.
  • Trends summary excerpt: The key theme of 2024 was ‘sweetness’ and as we transitioned into the 2025 fragrance scene, this overall trend remained pivotal. Winter 2024 saw more sweet creations emerge – a brief flurry of marshmallow launches ended the year – YSL’s ever popular Black Opium launched a flanker with marshmallow musk and Kayali launched Yum Boujee Marshmallow 81. Then came clear indications that Spring 2025 was going to be a ‘fruity –feeling’ type of year as strawberry notes started to appear abundantly across new launches from niche to mass.  Another key trend are notes borrowed from the flavours world – as ‘tastes’ are translated in scent. We have seen honey influences over the course of 2024, so much pistachio appear as an ongoing gourmand indulgence – both creamy and crunchy – and the citrus world is being re-ignited by taking juices such as orange, mandarin and lemon and spiking them, or roasting them to give fresh notes a new lease of life. Unexpected combinations such as lilac and vanilla brulee, or frankincense and lily of the valley will be creating interest in coming months.

    Download the full report for top trend influences, new scent stories and a look into the evolution of these trends.

  • Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets across all fragrance sectors.
  • The 34 page report contents includes: 8 exclusive Trend Stories to explore, 70+ new launches with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com



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