Occasions & Celebrations Autumn + Winter + Christmas 2027-2028

HOME FRAGRANCE TREND FORECAST

Scent has become pivotal to celebrating key days in our lives. With the link between fragrance and memory becoming clearer than ever, consumers interest in new olfactive creations linked to occasions and celebrations has become even greater. This forecast provides new home fragrance ideas built around these key moments.


£550.00



  • The future decoded: This report breaks down new colours, new scent ingredients, food, fashion, interiors and consumer lifestyle drivers before it reaches you so you have all this insight poured into a report that is completely fragrance focused and full of immediately implementable fragrance ideas.
  • Trend Commentary: Each ‘Occasion & Celebration’ trend comes with a story board and current market inspiration helping to give a background and rational to the trend evolution, with a focus on ‘what’s next’.


  • Strategic implications: Home fragrance is becoming increasingly important to the way consumers mark occasions, create seasonal atmosphere and turn emerging rituals into moments of celebration—opening up opportunities that extend well beyond traditional gifting events.
  • The 36-page report includes 56 new scent ideas: 12 seasonal essentials for Autumn, Winter and Christmas; 12 scents covering Halloween, Thanksgiving and New Year; 8 scents for two emerging micro-celebrations; plus 24 trend-led fragrance ideas inspired by six new olfactive concepts.


home fragrance report


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Drop us a line for more information or to request a virtual tour of our trend forecasts. Want the trend forecast presented to the team? No problem. Just get in touch.

rozwicks@trendaroma.com


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