Occasions & Celebrations Spring/Summer 2027

HOME FRAGRANCE TREND FORECAST

Scent has become pivotal to celebrating key days in our lives. With the link between fragrance and memory becoming clearer than ever, consumers interest in new olfactive creations linked to occasions and celebrations has become even greater. This forecast provides new home fragrance ideas built around these key moments.


£550.00



  • The future decoded: This report breaks down new colours, new scent ingredients, food, fashion, interiors and consumer lifestyle drivers before it reaches you so you have all this insight poured into a report that is completely fragrance focused and full of immediately implementable fragrance ideas.
  • Trend Commentary: Each ‘Occasion & Celebration’ trend comes with a story board and current market inspiration helping to give a background and rational to the trend evolution, with a focus on ‘what’s next’.


  • Strategic implications: The gift market for home fragrance is now bigger than ever, but perhaps more importantly is how important scents are now to celebrations and occasions.
  • The 33 page report contents includes: 56 new scent ideas; 4 ‘must-have’ Spring scents, 4 ‘must-have’ Summer scents, 16 scents covering Valentine’s Day, Easter, Mother’s Day and Father’s Day, 12 scents for 2 emerging  occasions, plus 24 trend led fragrance inspired by 6 new olfactive trend concepts.
  • The PDF, PowerPoint and an excel file – for quick sharing of scent concepts – are included in the files that download after purchase.


home fragrance report


Let’s Talk.

Drop us a line for more information or to request a virtual tour of our trend forecasts. Want the trend forecast presented to the team? No problem. Just get in touch.

rozwicks@trendaroma.com


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