Designed to give perfumers, evaluators, marketers and sales teams key insights into what trend themes are evolving the market and a focused analysis into olfactive preferences shaping the home fragrance and air care sector for consumers.

WINTER + HOLIDAY TREND DRIVERS

CHRISTMAS MAXIMALISM

Christmas celebrations may have changed for many people in the last few years, but one thing that hasn’t changed is the renewed and elevated joy factor consumers are demanding. The premium market has picked up on the theme – Paul Smith launched Merrymaker this year, Kobo launched Holiday Highball and Illume launched Brandied Pear – bringing the celebration theme out in full force.

GLORIOUS GREEN

The traditional story of pine and fir has been made even more beautiful in 2024. Woody scents are all about nature and the beauty of trees natural aromas. In 2024 the inspiring notes of winter woodlands have brought forth smoky pine, emerald fir needle, birch tar and ultra warm cedar.

A SNOW CELEBRATION

There are 2 distinct trend themes for snow inspired launches – the golden sweet styles infused with coconut, vanilla and pear in 2024/2025, and the freshly frosted petals brightened by cool minty notes and sweet, natural green notes. 2 different directions but both celebrating the different moods of the snowy season.

• Seasonal insights: 7 market influencing macrotrend trend stories that guide you through the season; in this case Winter + Holiday 2024 including an introduction summing up the essence of the trend and highlighting key ingredient notes.
• Trend Mapping: These macrotrends are grouped by compelling, creative trend stories and market driving concepts such as ‘Sweet Appeal’, ‘Merry Making’ and ‘Snow Vibes’.
• New launches + noteworthy ingredients: 56 new launches from market leading brands – including fragrance descriptions. Within the individual trend stories the tracker also highlights ‘noteworthy’ ingredients that are driving market trends.
• Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets.
• The 20 page report contents includes: 7 key trends guide us through Winter + Holiday 2024 – recapping 56 market evolving launches and highlighting ingredients and themes that are driving market trends.
  

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com