Designed to give perfumers, evaluators, marketers and sales teams key insights into what trend themes are evolving the market and a focused analysis into olfactive preferences shaping the home fragrance and air care sector for consumers.

SUMMER 2024 TREND DRIVERS

The appetite for fragrance experiences is higher than ever, so new trends and surprising standalone scents are still emerging. Launches seem more aligned to the consumer landscape trends than ever before – from wellbeing desires to popular podcast listening (true crime I’m looking at you) and those seasonal moments that mean summer is here – tennis ball scents anyone?

In new trend stories we have a blend of favourite stories that typify summer – think summer boardwalk and carnival fun, and some interesting, stand-alone almost niche creations moving olfactive categories along, such as Loewe’s Wasabi, or the slightly morbid Homesick Cold Cases (we are all apparently obsessed with true crime, alongside a hippo called Moo-Deng – google if this confuses you!)

If I had to pick a standout note this summer, it would be Fig. Fig notes are making a BIG appearance across the home fragrance sector – the bonus is that it’s a note loved worldwide. When you go through the next 6 stories in this report you will notice it appears in nearly every trend story for Summer 2024 – a trend note I predict will be popping up in the future too.

• Seasonal insights: 6 market influencing macrotrend trend stories that guide you through the season; in this case Summer 2024 including an introduction summing up the essence of the trend and highlighting key ingredient notes.
• Trend Mapping: These macrotrends are grouped by compelling, creative trend stories and market driving concepts such as ‘Sultry Summer’, ‘Zen Refresh’ and ‘Coastal Charm’.
• New launches + noteworthy ingredients: 48 new launches from market leading brands – including fragrance descriptions. Within the individual trend stories the tracker also highlights ‘noteworthy’ ingredients that are driving market trends.
• Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets.
• The 18 page report contents includes: 6 key trends guide us through the Summer 2024 – recapping 48 market evolving launches and highlighting ingredients and themes that are driving market trends. There report recaps Summer 2023’s seasonal trends as well as the new trends and trend evolutions for 2024.
  

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com