Home Fragrance Trends Forecast Spring Summer 2022 PLUS Free Celebrations & Occasions Bonus Report
Want to know the next best-selling and most commercial ideas to develop for the Spring/Summer 2022 home fragrance market? Then download our biggest trend forecast to date with ready made fragrance ideas for your next new ranges.
This Forecast comes with a BONUS Report: Home Scents Collections & Celebrations SS22 Forecast. (More details below)
This complete trend report is developed for fragrance industry professionals, which means lifestyle trends and drivers have been monitored, researched and predicted and then developed into fragrance trends, that help you and your team develop commercial home fragrance suggestions for next years Spring/Summer season. This unique report is presented in a creative PowerPoint template and as it’s instantly downloadable; new scent inspiration, ideas and ingredient combinations, which are perfect for next year’s new SS22 products, will be at your fingertips within minutes.
The Trend Forecast contains 6 key concepts and each concept includes a; Trend introduction Board, Concept Board, Trend Drivers in Lifestyle Board, Trend Drivers in Fragrance & Scents board, Colour Story board, Home Fragrance Market & Product Direction board, Ingredients Story board and Commercial New Directions board.
Trends Forecast contains 54 pages of forecast olfactive information
6 key olfactive trend stories for the Spring Summer 2022 season
Developed to use across all air care sectors; from functional to decorative, mass to premium and niche.
36 key Pantone colours and references with codes plus colour summary to use for packaging, design, wax colours and more (6 for each trend) with a key colour palette summary for the entire season at the beginning of the Forecast.
Inspirational new market launches and bestsellers in the home fragrance to support each concept and show what’s trending and commercial.
Fine fragrance and personal care launches included for ‘trickledown’ inspiration and trend evolution.
Concept, mood and lifestyle pages for each trend – creative mood boards and key lifestyle factors to help you and your team understand the marketplace and the trend stories as you develop commercial new ranges for your brand or to customer briefs.
New and key ingredient suggestions: the hot new scent ingredients for the SS22 season – so when people say what’s the ‘next big thing’ and what will ‘ideas are really hot in home fragrance’ you will have the answer.
Fragrance and name recommendations for each trend: All the work is already done for you. This forecast contains 200 + scent combinations across the 6 key trend concepts – picked to blend together the perfect new fragrance combinations for the season.
Pay securely by Card or PayPal and download immediately, with PowerPoint to follow on email provided at purchase, or request the Forecast with an invoice to follow.
Fragrance trends for Spring Summer 2022 are rooted in the desire for this decade to be happy, healthy and healing. Comfort and joy will move over from being a Christmas holiday theme into Spring and Summer. The season will be inspired by sensorial pleasures from nature on a global scale, plus their benefits, as consumers gravitate towards mood boosting products and experiences; fragrances that serve a function to their wellbeing, and help them indulge their senses in the pursuit of self care and happiness.
Fragrances are still quite sophisticated and ingredient led, a trend we have seen in perfumery for a while now, and the new trend for ‘fantasy style’ fragrances focuses on occasions that evoke a feeling, action or memory; Lazy Sundays or Summer Walks. This is partly due to the renewed interest in aromatherapy, naturals and wellbeing, plus a nod towards the ‘functionality’ of fragrance in our lives and an interest in people’s ‘scent memories’. Destination focused concepts have changed, influence by both people’s belief in the provenance of ingredients and a focus on sustainability. Notes, accords and ingredients in new fragrance directions are connected to specific places on the planet, capturing and reviving the essences of different locations rather than just one key destination; teaming Lime from Mexico with Davana from India.
Fragrance is an ingredient, a journey, a memory, an emotion, an adventure; and these core drivers run through all of our trend concepts for the SS22 season.