Want to know the next best-selling and most commercial ideas to develop for the Spring/Summer 2021 home fragrance market? Then download our biggest trend forecast to date with ready made fragrance ideas for your next new ranges.
This complete trend report is developed for fragrance industry professionals, which means lifestyle trends and drivers have been monitored, researched and predicted and then developed into fragrance trends, that help you and your team develop commercial home fragrance suggestions for next years Spring/Summer season. This unique report is presented in a creative PowerPoint template and as it’s instantly downloadable; new scent inspiration, ideas and ingredient combinations, which are perfect for next year’s new SS21 products, will be at your fingertips within minutes.
The Trend Forecast contains 6 key concepts and each concept includes a; Trend introduction Board, Concept Board, Trend Drivers in Lifestyle Board, Trend Drivers in Fragrance & Scents board, Colour Story board, Home Fragrance Market & Product Direction board, Ingredients Story board and Commercial New Directions board.
Trends Report contains 63 pages of forecast olfactive information
6 key olfactive trend stories for the Spring Summer 2021 season
This years Report features a bonus trends section covering scent suggestions for Valentine’s Day, Easter and Mother’s Day
Developed to use across all air care sectors; from functional to decorative, mass to premium and niche.
42 key Pantone colours and references with codes plus colour summary to use for packaging, design, wax colours and more (7 for each trend) with a key colour palette summary for the entire season at the beginning of the Report.
Inspirational new market launches and bestsellers in the home fragrance to support each concept and show what’s trending and commercial
Fine fragrance and personal care launches included for ‘trickledown’ inspiration and trend evolution
Concept, mood and lifestyle pages for each trend – creative mood boards and key lifestyle factors to help you and your team understand the marketplace and the trend stories as you develop commercial new ranges for your brand or to customer briefs.
New and key ingredient suggestions: the hot new scent ingredients for the SS21 season – so when people say what’s the ‘next big thing’ and what will ‘ideas are really hot in home fragrance’ you will have the answer.
Fragrance and name recommendations for each trend: All the work is already done for you. This forecast contains 200 + scent combinations across the 6 key trend concepts – picked to blend together the perfect new fragrance combinations for the season.
Pay securely online and download immediately, with PowerPoint to follow on email provided at purchase, or request to be invoiced via email above.
The Home Fragrance Trend Report for Spring Summer 2021 is COMING SOON to the online store in PowerPoint & pdf ebook format. Download as a PDF with PowerPoint version to follow by WeTransfer.
I’ve been producing them for over a decade for fragrance manufacturers, global and local brands. The idea behind the report was always to bring a complete fragrance solution and trend presentation, ready to use, to those in the industry. I spent lots of years seeing lots of trend reports that were full of lifestyle and fashion information, but nothing that provided fragrance solutions – so I brought the bi-annual, home scent focused, fragrance forecast to life!