Twice a year we lock ourselves away for 6 weeks to produce our seasonal Trend Forecasts for home fragrance that cover Spring/Summer and Autumn/Winter/Christmas, or if you live in the US Fall/Winter/Holiday!
We track megatrends across all the sectors that influence lifestyle and therefore the beauty and fragrance market, alongside tracking what’s been launched, proven best sellers, what’s new and upcoming, what’s happening in indie scents, premium scents and more, to start building our new and commercial fragrance trend stories. Some of these stories are a trend evolution, some of them are a trend revolution, but ultimately we keep the end consumer in mind.
We help some of the top fragrance companies in the world with their forecasting, and our ‘BIG’ Forecasts contain anywhere between 150 – 200 new ideas for the season that get developed for many global clients. We also often get asked about smaller, more targeted Reports which focus on a group of ‘must have’ trends and new scents for some of the most important ‘celebration’ days in the calendar; from Valentine’s Day to Pride, so we produced this new Forecast. Welcome to the first official edition of the HOME SCENTS REPORT for the SS22 season. Here you will find your essential launches for Spring and Summer, with all key the celebration days covered with new olfactive suggestions, PLUS a collection of 36 scents under 6 key trend stories inspired by the concepts in our main forecast.
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