Fine Fragrance Trend Stories Report

Summer 2024:  An influx of new launches from niche, indie, designer and mass, with new consumer trends mapped and some industry shaping shifts within seasonal olfactive stories and ingredients.

This Report tracks trends in Men’s, Women’s and Genderless scents exploring 8 new influential macrotrends, breaking down key ingredients and themes with a look to how these concepts and fragrance notes will be evolving the fragrance scene of the future.


£600.00




Welcome to the Summer 2024 Fine Fragrance Trend Stories Report, tracking and discussing the hottest trend stories from late May 2024 – July 2024.

This Fine Fragrance Trend Stories Report maps over 60 new global launches. Each trend story features future focused ingredient insights that will help your creative team develop new scent ranges across all fragrance sectors from personal care to home care.

We analysed and tracked global fine fragrance launches and ‘everything new’ from niche, premium, mass and indie brands across all genders, and grouped these influential macrotrends to create 8 new trend stories with themes including ‘Slow Burn’, ‘Wave Form’ and ‘Summer Syrups’.

Report Contents.

• A Trend Snapshot plus key new launches, collections and themes shaping the landscape – including new viral hits trending on TikTok’s PerfumerTok and new ultra luxury collections.
• Key Themes + Notes of Now & Next – 5 macro driven trend themes
• Fragrance Trends: Men – 5 micro driven trend themes
• Fragrance Trends: Women – 5 micro driven trend themes
• Fragrance Trends: Genderless – 5 micro driven trend themes.
• 8 Trends Stories: Each fragrance story is covered by an introduction summing up the key essence of the trend, followed by information on the new launches – where we breakdown top, heart and base notes and launch information, plus take a look into ‘what’s next’ with the ‘future fragrance focus’ section discussing inspirational notes and ingredients to be used when developing new fragrance stories, collections and ‘trickledown’ sector launches.


  • The key notes of now and next: The report begins with an ‘at a glance’ trend tracking update, helping you and the team discover the key fragrance trends disrupting and influencing the market. We then break this down further focusing on the key trends within men’s, women’s and genderless scent themes before going into the 8 exclusive trend stories.
  • Trends summary excerpt: In Summer 2024 we are seeing that ‘sweetness’ continue with syrupy and uplifting fruity notes such as; guava, watermelon, raspberry, strawberry, rhubarb – some with effervescent fizz and others with creamy nuances creating a whole new level of fruit forward fragrance, alternative to the ‘tween’ fruity fragrances of old.
    This summer has also seen rich, warm and ‘roasted’ style notes making for some strong and sultry scents – vanilla smoky spicy, rum-sesame-saffron combinations, plus (more) vanilla, myrrh, oud and cashmeran notes – ingredients on summer sun warmed skin that create a heat and intensity leaning into the beguiling ambery category.
  • Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets across all fragrance sectors.
  • The 31 page report contents includes: 8 exclusive Trend Stories to explore, 60+ new launches with fragrance descriptions, notes and innovative new ideas for products and ranges in our ‘future fragrance focus’ section on every trend board.

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com



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