Designed to give perfumers, evaluators, marketers and sales teams key insights into what trend themes are evolving the market and a focused analysis into olfactive preferences shaping the home fragrance and air care sector for consumers.

AUTUMN + FALL 2024 TREND DRIVERS

‘Nature’s notes’ have gone into new territory. Niche fragrances are driving novel woods notes like hickory and oak onto the scene, vetiver has been a standout trend driver this year, and firm favourites like cedar still have a place. Leather notes are crossing categories again from fine fragrance – further inspired by the cowboy/ranch/desert/glam rustic trend that’s lighting up TikTok aesthetics and home interior shows.

Fig, pistachio and cherry are having a huge moment,   and influential launches are discussed further in the Autumn Recipes trend further in this trend tracker report. Fig is more jammy and sweeter that its green and fresh summer counterpart note, cherry is tart and dark, while pistachio brings an irresistible creaminess that is capturing consumers noses.

Pumpkin is bringing in a whole heap of scent innovation as a seasonal favourite. Ginger, saffron, vanilla butters, golden pancakes and palo santo are influencing this favourite Autumn ingredient story.

• Seasonal insights: 7 market influencing macrotrend trend stories that guide you through the season; in this case Autumn + Fall 2024 including an introduction summing up the essence of the trend and highlighting key ingredient notes.
• Trend Mapping: These macrotrends are grouped by compelling, creative trend stories and market driving concepts such as ‘Autumn Recipes’, ‘Pumpkin Season’ and ‘Warm Traditions’.
• New launches + noteworthy ingredients: 56 new launches from market leading brands – including fragrance descriptions. Within the individual trend stories the tracker also highlights ‘noteworthy’ ingredients that are driving market trends.
• Strategic implications:  This report provides a trend framework, breaking down the new launches into categories and trend stories to help you and the team focus on creating new scents, understanding olfactive evolution via trend concepts, answering briefs and bringing new products to global markets.
• The 20 page report contents includes: 7 key trends guiding you through the Autumn + Fall 2024 – recapping 56  market evolving launches and highlighting ingredients and themes that are driving market trends. The report recaps Autumns 2023’s seasonal trends as well as the new trends and trend evolutions for 2024.
  

This report forms part of our suite of macro forecasts looking at fragrance trends and forecasting the new focus notes and ingredients for the future. TrendAroma’s macro forecasts are produced with a global outlook ensuring they have broad relevance across all regional markets. Our trends are validated by data, industry examples and our specialist trend tracking methodology.

Want the report presented to your team? No problem –  just email: rozwicks@trendaroma.com