Introducing Azure; the new affordable hair care range to hit Boots shelves
Lesley Clarke, the CEO and co-founder of the Nicky Clarke hairdressing franchise, has launched her first business venture through her new company Planet Friendly Beauty.
The new affordable hair care line, Azure, with its sophisticated scents, comprises 14 products in total containing naturally-sourced ingredients that are kind to hair and do not include sulfates, parabens and silicones.
The range also covers all the key hair care desires from the majority of consumers, which can simply be broken down into; shine, volume, repair and curls. Including key new trends such as an Anti-pollution Shield (in the Healthy Shine range) is the perfect way to keep the range trend forward, but not overwhelm the consumer with too many products.
Also not forgetting the other key concern when launching new ranges; the environment and the products ‘green credentials’, Azure’s has launched in packaging created with sugarcane with recyclable caps and labels.
Products in the range include; Anti Pollution Shield, Strengthening Shampoo and Strengthening Conditioner, plus Xtreme Heat Protecting Shield.
With… Jasmine & Bergamot Scent, Sugars from Wood, Sugars from Seaweed, Orange Extract, White Tea Extract, Sugar Beet Extract, Sunflower Seed Extract.
The product range includes; Featherweight Styling Cream, Volumising Shampoo and Volumising Conditioner.
With… Neroli & Tonka Scent, Sugar Beet Extract, Shea Butter, Avocado Oil, Tiare Flower Extract, Coconut Oil, Isochrysis Galbana Extract, Guar Bean Extract.
Rescue & Repair
Products include Revolutionary Conditioner, Revolutionary Shampoo, Intense Mask and Leave-In-Conditioner.
With… Coconut & Yuzu Scent, Sugar Beet Extract, Vegetable derived Conditioners, Shea Butter, Baobab Extract, Sunflower Seed Extract, Guar Bean Extract, Abyssinian Oil, Coconut Oil, Grape Seed Oil.
Smooth & Curl
Products include; Miracle Conditioner, Miracle Shampoo and Miracle Lotion.
With… White Tea & Violet Leaf Scent, Sugar Beet Extract, Vegetable derived Conditioners, Shea Butter, Meadowfoam Seed Oil, Grape Seed Oil, Natural Coconut Water, Chia Seed Extract, Flax Seed Extract.