Oriental replaced by ‘Ambery’

From mid- July 2021, Michael Edwards have announced that changes will be made change to their Fragrance Wheel and some of their Fragrances of The World family names. According to the press release this core change comes after  consultations with oil houses, perfumers, brands and the Fragrance Foundation.

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100 years since Chanel No.5 launched

If the past 100 years have been any indication, Chanel No. 5 is much more than a fragrance. Created in 1921 (and launched on the 5th May 1921) by Gabrielle “Coco” Chanel and French perfumer Ernest Beaux, the scent has reached beyond megatrend status.

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make you brand stand out

Marketing is essential for any business. Customers are more demanding than ever as they have limited time and limited resources, so anything you can do to help them work out a commercial new range or show how on top of the sector you are and why they should invest in you is the difference between success and failure. You need good Marketing to help you do this.

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