The search for the next big trend

We use our years of experience to put together creative concepts that will spark innovation and drive awareness and sales. Twice a year we; research, collate, develop, refine and finally present the finished forecast ready for instant download. 

Understanding key drivers for the fragrance market

Our Report focus on new fragrance concepts that can be taken to market. It’s designed to be used by those working in the fragrance sector. Since 2004 our forecasts have helped the development of the home fragrance market and the big brands and smaller family run business’s get their products onshel.

What’s in the Report

  • This report is released twice a year and will give you and your team instant access to commercial fragrance trends and actual suggestions for the season 18-24 months in advance.
  • All of the concepts are unique to this report and contain what will be the hottest new ideas for the season based on years of forecasting experience.
  • There are approximately 140+ new fragrance combinations in each Report to cover the top, commercial olfactive categories and give plenty of choice to fit in with new product development plans, fragrance suggestions & submissions and current or developing ranges.
  • 6 trend concepts which each contain; a trend introduction, concept board, lifestyle influences board, colour story board, product & packaging inspiration board, ingredient story board and new ideas board with fragrance suggestions
  • Give this presentation straight to your Sales or Creative Team. The ideas are already there, over 2 years in advance, helping you develop commercial new fragrances and products well in advance.
SHOP S/S2020

This complete trend report is developed for fragrance industry professionals, which means data, new innovations, products, colours, lifestyle trends and market drivers have been monitored, researched and predicted and then developed into fragrance trends, that help you and your team develop commercial home fragrance ranges.

This unique report is presented in a creative PowerPoint template and as it’s instantly downloadable; new scent inspiration, ideas and ingredient combinations, which are perfect for future opportunities and next years new products, will be ready to develop within minutes.

Report Contents

  • Trend Report contains 48 pages of forecast olfactive information
  • 6 key olfactive trend stories for the season
  • 42 key Pantone colours and references with codes plus colour summary
  • Each trend has 7 core colours
  • Inspirational new market launches and bestsellers to support each concept
  • Concept, mood and lifestyle image boards for each trend
  • New and key ingredient suggestions
  • Fragrance and name recommendations for each trend – 140+ scent combinations across the 6 key trend concepts – picked to blend together the perfect new fragrance combinations for the season.
  • Pay by PayPal and download immediately, with PowerPoint to follow on email provided at purchase, or request to be invoiced
  • Samples available on request;


See which products are hot and #trending


Read about some of the latest fragrance sector news and launches