The cocktail and drinks trend is still in full swing. Lime Mojito, pink fizz from Prosecco to Gin and citrus infusions top the list in summer 2019. Looking back at the New Product Report for Home Fragrance so far this year, the influence crossing over from cocktails, both traditional ‘flavours’ and new concoctions look set to continue.
This latest collection from Homesick Candles is beautiful. It’s so important these days to convey fragrance types and scent online – packaging and product shots are key and I think you’ll agree that they have done a fabulous job! Read on to see the new collection plus some of this years launches based on the cocktail/beverage theme that have been featured in some of this years New Product Reports.
The Homesick candles limited edition collection is made up of 3 key ‘cocktails’. I love how decorative home fragrances now come with top, middle and base notes – it just gives it that more sophisticated and complex feel.
Top: Kaffir Lime, Lemon Wedge, Iced accord
Mid: Mint Leaves, Verbena, Raw Coconut
Bottom: Peppermint Candy, Rum, Sugared Vanilla
Top: Ruby Pomegranate, Bitter Oranges
Mid: Wild Berries, Limoncello Splash, Quince
Bottom: Blushed Prosecco, Wine Spritzer, Tonka Bean
Top: Coconut Waters, Lemon Blossom, Lime
Mid: Orange Rind, Tonka Bean, Pineapple Halves
Bottom: Misted Musk, Coconut Milk, Tiare Flower
Launched by US brand Pier 1 these were a bit of a deviation from the cocktail theme, but still influenced by the alcohol/beverage theme. Obviously Grape was a key note! The pots are beautiful as well – lovely clear, coloured glass and cork lids ready to be re-purposed after use.
In May, Partylite launched Passionfruit Prosecco; a fizzy mix of crisp apple and bright lemon mingled with Summer berries and soft peach.
Bath and Body Works launched ‘Summer Sippin’ with:
Island Margarita – Sweet Mandarin, Island Mango, Sea Salt
Peach Bellini – Succulent White Peach, Sparkling Prosecco, Sweet Orange
Pink Apple Punch – Green Apple, Juicy Honeycrisp, Pink Melon Punch
Ikea launched its ‘Kanske’ collection, which comprised of 2 limited edition scents inspired by summer drinks and the ‘cocktail theme’; Lime & Mint and Guava & Strawberry.
Lastly, but not least and again inspired by the lime infused mojito (everyone loves a mojito!) the new Jangala candle by Maison La Bougie is filled to the brim with hydrating refreshment and relaxed Cuban vibes.
The scent description reads; Invigorating notes of mint and herbaceous basil are muddled with crushed sugar, ice, and a twist of lemon and lime. Irresistibly fresh and punchy, the Mojito fragrance is a perfect summer scent – light it on weekdays when drinking rum isn’t an option, to get the blissed-out holiday feeling without the hangover.
Scent Notes: Basil, Blackcurrant, Lemon, Lime, Mint, Thyme
So in summary, the trend for beverages is still inspiring home fragrance and will continue to do so as we change seasons. Fall or Autumn (depending which side of the ocean you’re on) will be packed with merry tipples in this trend trackers opinion. The cocktail theme is also a perfect way to introduce limited editions based on classics and also notes of the moment so this trend can easily be considered a ‘megatrend’ – meaning you can’t go far wrong if you use it to inspire collections for years to come!