Home Fragrance Edit: Introducing Otherland

I spend a lot of my time looking at new home fragrances (my New Product Report for home fragrances contains around 100 new launches per month), but in the last 15 years of candle gazing I have to say that the market has never been more exciting than it is now. The ideas don’t seem to stop coming and there are some amazing brands out there on shelf. So I decided to start a mini blog series just to introduce you to some of the latest launches and new products. I’m also going to do on shelf edits so you can see what’s happening out in the marketplace, but one thing at a time!  So meet.. Otherland. This US candle brand is ultra luxurious a little kooky and seriously beautifully designed. You can check out their Instagram for the full story, but below are the latest new launches The Beach Club collection and the Awakening collection from this Spring/Summer plus their core range. 

Beach Club Collection

Brand inspiration for the collection: Our warm-weather vibe is instant nostalgia. Wrapped in fresh guest towels, half napping to the lilt of distant beach-side banter, lazing between moment and memory.

Stone Fruit (Pink)
Beach Plum, Peach Skin and Brown Sugar
Fresh Pearl (Blue)
Sea Crystal, Salt Water and Crushed Shells
Matchpoint (Orange)
Tennis Ball, Cut Grass and Cucumber

Awakening Collection

Brand inspiration for the collection: Flowers are blooming, summer’s within reach, and we’re seeing the world in a whole new light. It’s time to throw open the windows, strike a match, and let the fresh air mix with our freshest scents yet.

Ruby Root (Pink)
Sugarbeets, Grass and Ginger
Purple Petals (Purple)
Lilacs, Hyacinth and Lychee
Extra Hour (Green)
Shiso Leaf , Verbena and Mint

Core Collection

Working hand-in-hand with luxury perfumers, we’ve developed the five candles every home needs to create any kind of vibe.

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