Fragonard’s flower of the year for 2020 is Magnolia

Pantone have a new colour for 2020, Yankee Candle have a new scent of the year and Fragonard have a favourite flower

For the past decade, Fragonard has dedicated itself to a collection that celebrates a special flower every year including; Mimosa (2010), Iris (2016), Jasmine (2015), Lily-of-the-Valley (2013), Peony (2017), Lavende (2019), Sweet Pea (2014), Verbena (2018) and Violet (2012). This year, they have chosen to celebrate Magnolia flower.

“Emerging from prehistory, the magnolia flower has brought us its marvelous scent throughout the ages. Magnolia trees are beloved for their magnificent, abundant, and grandiose flowering. These opulent, irresistibly fragrant flowers are undoubtedly what is most beautiful about them,” as said by Fragonard.

The limited edition new scent Magnolia contains a full range of products from an EDT to Reed Diffuser. The top notes include the sparkling aromas of lemon essential oil, vine flower, and calamus. The heart is dominated by magnolia, combined with tea rose and frangipani, while the soft and creamy base blends sandalwood, musk, and white amber.