Each month as I track trends for my New Product Reports, Bath and Body Trends and Key Insight Reports, I see patterns begin to emerge. Certain ingredients are favoured more than others (Raspberry in home fragrance for example, Rose in skincare, guarana in men’s launches), but this summer (although it’s not a ‘new, new’ ingredient) we are seeing juicy, bright and ultra hydrating watermelon firmly in the spotlight for personal care.
The watermelon effect is down to Glow Recipe, a Korean beauty inspired brand, where watermelon is a star. Their key product is a face mask which has a wait list of 8000 people and sells 1 every 3 minutes (scroll down to watch a video of it being made of the brands Instagram). A Sephora bestseller with $30 US Dollars of sales in 2018 makes it a hot commercial ingredient.
Watermelon is a fruit similar to pumpkin and cantaloupe, that is made of 92% water, which means that a product containing watermelon will be extra hydrating for your skin. The fruit also includes Vitamin A, B6 and C, which help to aid the immune system and allows your skin to benefit from antioxidants.
Reading news at the beginning of 2019 that Crabtree and Evelyn were disappearing from the retail space and going online save for one retail concept store was not surprising. The brand has a loyal following, but being an avid product trend tracker (it’s part of my job after all) it was easy to see they were leaving innovation and product development behind and simply focusing on their cult best sellers.
Cosmetics Design did a very good article on what went wrong, but essentially it was relying on its legacy rather than connecting with its customers needs or diversifying to meet the demands of new customer bases.
However, fortunes look set to change, as this month the brand debuts a redesigned e-commerce site and content platform. Not only have they managed to keep their older brand lines for their loyal customers, but they’ve come up with a refreshing new and simple idea that really fits their brand story/heritage and fits with a new generation of consumer. Inspired by Cyrus Harvey, wanderlust and nature enthusiast and also the brands founder the new ethos is; Born Curious. Grown Wild.
The new and refreshed website and carefully created social media platforms focus on 2 new collections named..Crabtree and..Evelyn! Crabtree is a gender-less collection with apple as a core ingredient focus, whilst Evelyn focuses on rose.
The website sums the collections up: Crabtree; For him. For her. For every lifestyle. Meet the unisex collection that’s refreshingly different.
Evelyn Rose; born from a rebellious desire to do things differently, a rose-inspired collection that’s not all soft and floral – it’s got thorns and attitude.
The Crabtree collection is designed to be shared and the unisex collection balances both sweet and spicy notes so it doesn’t step into masculine or feminine territory. The crabapple influence hasn’t been forgotten though and many of the products contain apple extract, apple fruit water and apple AHA’s.
The Raw Instinct Scent opens with a burst of unexpected fruit (citrusy pomelo and lemon-laced kumquat) – it’s refreshingly distinct.
Top Notes: Pomelo – refreshing citrus, Kumquat – sweetness with a hint of lemon and pine.
Middle Notes: Eucalyptus – airy, green aroma, Apple blossom – delicately floral, Jasmine – subtly sweet.
Base notes: Vetiver smoke – earthy to add depth, Papyrus – a pinch of spice, Guaiac woods – for longevity.
The 8 piece collection includes; Refresh + Renew Face Foam, Renew + Nourish Hand Cream, Cleanse + Awaken Shower Gel, Smooth + Refine Body Lotion, Buff + Invigorate Body Bar and Raw Instinct Scent.
Evelyn Rose is a modern scent with a collection that puts skin care as a primary focus.
Femme de Force, the fine fragrance of the collection, bottles up the fiery spirit of a rose and detonates attitude with every spray. The range includes Soft Touch Face Foam, Lustrous Body Oil, Satin Hand Cream, Femme De Force Scent, Silky Body Lotion and Velvet Body Melt.
Top notes: Italian Lemon – a burst of citrus, Elemi – aromatic resin, Olibanum – sharp frankincense, Cassis – refreshing blackberry.
Heart notes: Rose – a woody rose that’s not your average pretty petal, Nutmeg – for added warmth, Cashmere woods – harmonic blend of musk and wood.
Base notes: Vetiver – adds an earthy edge, Guaiac wood – an exotic wood that has hints of tarmac and smokiness, Musk – for a sensuous finish.
The brand is losing its traditional heritage products either. In another very clever brand development they have kept the old, bestselling products and simply renamed the collection ‘The Archives‘.
I really have to say that I think the new collections are clever, simple and thoughtful. They have a personality and story as well as key ingredients and on trend product formats. 2 of the biggest trend influences have been merged. K-beauty is all about more and Scandi Beauty is all about less and I think this brand has released a really good capsule collection combining this ideas in 2 core collections, that more importantly, can be added to in order to keep it fresh and on trend for the new generation of consumers. Bravo Team C&E!
The newest release from popular US home fragrance brand Paddywax includes 6 new fragrances developed for a bath & body range, which includes bar soap, hand cream and eau de parfum. More and more brands are crossing categories to make scent an immersive experience.
Lavender Sage: (fresh) a sophisticated mix of fresh herbs, soft musk, and a hint of vanilla. Rosewood Vanilla: (woody) a warm, delicately spiced vanilla blend with subtle notes of cedar and bergamot Sea Salt & Plumeria: (fresh) bright notes of sea salt atop an aromatic base of driftwood Eucalyptus Santal: (woody) with a burst of eucalyptus and cucumber, this lush medley is grounded with a base of santal Black Fig & Vetiver: (woody) this alluring mix of peppery cedar, vetiver, and pomelo is sweetened with black fig and a touch of rose. Gardenia & Peonies: (floral) a graceful bouquet of floral aromas with notes of bamboo and crisp air.
Want to know more? Then download the July edition of the Bath & Body New Product Report here.
Four new scent directions and all products under £5.50 the new Boots Live + Be range with aromatherapy style products that focus on wellbeing and self-care.
We reported on the new BootsLive + Be range back in our May New Product Report for Bath & Body. The range brings aromatherapy style benefits and the idea of self care through scent to the forefront. Beauty that works on your body and mind, hence #mindfulbeauty! Click here to download the Live + Be section from the May 2019 Report.
To help consumers understand the concept the brand released a mini blurb with the range; “Boots Live + Be is about finding time for self-care in your day-to-day routine. Each of our four fragrances have been carefully selected to support the practice of mindfulness every day: being thankful, time to pause, focusing on the present, and the breath.
Each of these mindful concepts are carefully paired with a supporting woody, floral, fresh or oriental fragrance. Our beautiful scent and self-care stories are designed to help you understand which note you connect with, to give you a sense of personal discovery. Make sure you read the back of pack to see what four key areas of mindfulness we suggest you focus on as you indulge yourself.
Recent figures shared by The NPD Group reveal that the mindful beauty trend is going mainstream and growing in popularity, especially in the UK, where consumers are turning to natural scents for their beneficial and soothing properties.
According to Cosmetics Business “sales of lavender-based beauty products grew by 552% in Q1 2019. Stress and anxiety reducing frankincense products are also proving popular with consumers with a sales increase of 200%. Meanwhile, rose products are having a resurgence with a 5% uplift and lemongrass infused items saw a 6% rise”.
This is not surprise as Lavender has been trending across niche, premium and mass for quite a while and Rose is a megatrend ingredient – that is always on trend in one interpretation or another. However, the new Boots range is incorporating a blend of more complex notes in their new budget collection.
The new range is vegan (a must in 2019) and contains masks, bath fizzers, showers creams and whipped body butters amongst other items (download the pdf if you haven’t yet for full details), organised into four themes with accompanying scents;
*Beautiful Connection: Positive – Loved – Grateful – Connected with notes of rosewood, peony, lily of the valley, amber. *Captivating Pause: Thoughtful – Slow – Peaceful – In Control with notes of nutmeg, jasmine, coconut and black sugar. *Awakening Glow: Present – Aware- Awake – Invigorated with notes of mandarin, yuzu, mimosa and almond. *Woodland Whisper: Pure – Recharged – Calm with notes of fennel, coriander, cardamom and charcoal.
I know I’m going to prefer the oriental scent, but I’m going to take a shot at saying that the fresh collection will be a top seller. We are seeing lots more collections focus on citrus notes such as the This Works Morning Expert Collection and the soon to launch Bath & Body Works aromatherapy collection; Grapefruit & Mint. Alongside stand alone products this range is exceptionally ‘giftable’ – you can even get a matching gift bag. So an all round well thought out, amazingly priced and bang on trend collection – well done Team Boots! Lets hope we see this range and lots more #mindful beauty ranges take centre stage in the new concept store that’s just opened in London.
This Report is published monthly with all the latest global product launches, new ingredients, new scents, trends, innovation, new product development and industry news you need in a ready to go format.
Clay is not by any means a new ingredient to the beauty shelves. Mud style face masks infused with clay have been around for a LONG time, but with charcoal becoming a mega ingredient and a big focus on using mother nature inspired beauty ingredients, clay is back in a BIG way to inspire bath and body and haircare launches in new ways!
Clay, as an ingredient , is basically full of minerals with powerful qualities to draw out toxins. Easily sourced, this skincare gem has been around since the beginning of time. There are various types of clay that work to exfoliate the skin or tighten your pores and since it’s super cleansing and detoxing means the cross from skincare to bath & body and hair care market is a match made in product heaven! So far in 2019 we seem to have a fondness for red, pink and green clay, plus a bit of bentonite sprinkled in!
Green Clay (also known as French Clay or Sea Clay) has a high plant content and is especially good for oily skin. Pink clay is a form of kaolin clay. Kaolin clay is a white clay found in nature and is pretty gentle. The higher the percentage of iron oxide present in the kaolin clay, the more red it will appear — and thus, the more absorbing it will be. That’s why red kaolin clay is great for thick, oily skin. Pink clay sits right in the middle of white kaolin and red kaolin…safe for sensitive skin, but still pretty powerful.
Obviously as clay is a natural material its mineral contents will vary dependent on where it’s ‘harvested’. French Pink Clay has a different content compared to Australian Pink Clay and therefore each give different beneficial effects (important for product formulators and marketeers to know because consumers do their research these days and you don’t want to get your benefits mixed up!).
French pink clay contains trace amounts of iron, illite, montmorillonite and calcite. Illite is great for decongesting pores (especially on acne-prone skin) and also boosts blood circulation to make skin look younger and more toned. Montmorillonite is absorbent, to gently sop up excess oil, and calcite is a crystal that’s said to be great for purifying your energy – (minerals and quartz trend in one!).
Australian pink clay, on the other hand, contains silica, magnesium, selenium, and zinc in trace amounts (in addition to the same iron and calcite that French green clay has). Silica is a natural anti-inflammatory substance that also helps lock in moisture (which is why pink clay is so great for dry or eczema-prone skin), magnesium helps the skin retain its natural fatty acids, selenium is an antioxidant that neutralizes free radicals, and zinc helps the skin heal.
So, with this wonder ingredient, with eons of provenance, it’s no surprise that brands such as Sand & Sky became so popular and that clay was on the radar for lots of new launches!
The Palmolive Pure range includes a Eucalyptus, Aloe Vera and Rose edition all infused with clay, whilst Bath and Body Works focused on Bentonite clay in masks. Nivea launched some cool sounding scents in; Ginger & Basil, Hibiscus & White Sage and Blue Agave & Lavender, all with clay as their cleansing ingredient and Dove launched Purifying Detox Green Clay Body Wash and Renewing Glow Pink Clay Body Wash. So now we are waiting for the men’s market to catch up..L’oreal Men is focused on charcoal at the moment with a smattering of clay mixed in and Dove Men is also mixing the 2 ingredients so there won’t be long to wait for green and red or maybe yellow and white clay for men..
Also just as a random final thought..volcano clay… I have zero job envy for anyone having to dig this stuff up!! They say it’s super rich in minerals but..I’m not sure the thought of skincare nirvana would be enough for a spa day at the foot of Mount Etna at the moment!! Happy product hunting to all until next time….