This collection was launched earlier this year by Brooklyn Candle Studio, but it’s too beautiful not to share. Destination candles have become all about scent memories as capturing the ‘essence’ of a place is exactly that. The reason we all love coconut, sun-cream scent, summer rain, vanilla or firewood are the memories we attach to them and what they remind us of and this collection captures some of the worlds most popular places using scent.
Welcome to Autumn; Celebrate fall with a trip to the local farmers market, with its just-picked fruit, homemade treats, and warm feelings of community. Then, recreate the experience at home with the new Farmers Market fragrances.
The inviting scents of an autumn market: mulled fruits and rich berries paired with the rustic scent of weathered woods…the perfect fall afternoon
Dried Lavender & Oak
Hand-tied bunches of lavender mill about the woodsy scents and spices of an outdoor farmer’s market
Grab a scoop of warm chestnuts roasted with ground spices, woodsy herbs, and a touch of citrus
The ultimate autumn harvest treat…freshly pressed apples, lightly spiced, and ready to sip
Persimmon & Brown Sugar
A fresh market pie of ripe persimmon with sweet, golden pastry…a homemade delight
Sweet Maple Chai
An overflowing mug of chai-spiced milk and maple syrup swirled to creamy perfection.
As Yankee Candle caters for a wide range of audiences, they often launch variants which are country specific. For the UK market they have released;
Pumpkin Apple Parfait: Artfully arranged layers of spiced pumpkin, fresh apples and crisp crumbled pastry with whipped vanilla cream.
Oak & Amber Incense: A woody, autumnal scent with hints of green herbs and amber… masculine, warm and slightly sweet.
Blackberry Tea: Sweet juicy berries meet an exotic tea blend with a hint of soothing rosewater.
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Originally part of the limited-edition Jo Malone English Fields collection from last year, Poppy & Barley has been plucked from the harvest and given a stand alone cologne and body & hand wash.
Iconic, vibrant poppies. Dancing in colour across England’s meadows. A lively floral scent, enhanced by rose and violet and topped with juicy blackcurrants. Borrowed from the succulent cereal fields, where grains and flowers mingle, our poppies are cocooned by bran and cotton-soft barley. This inviting scent is a living landscape: where colourful poppies emblazon the rich gold harvest.
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The cocktail and drinks trend is still in full swing. Lime Mojito, pink fizz from Prosecco to Gin and citrus infusions top the list in summer 2019. Looking back at the New Product Report for Home Fragrance so far this year, the influence crossing over from cocktails, both traditional ‘flavours’ and new concoctions look set to continue.
This latest collection from Homesick Candles is beautiful. It’s so important these days to convey fragrance types and scent online – packaging and product shots are key and I think you’ll agree that they have done a fabulous job! Read on to see the new collection plus some of this years launches based on the cocktail/beverage theme that have been featured in some of this years New Product Reports.
The Homesick candles limited edition collection is made up of 3 key ‘cocktails’. I love how decorative home fragrances now come with top, middle and base notes – it just gives it that more sophisticated and complex feel.
Top: Kaffir Lime, Lemon Wedge, Iced accord
Mid: Mint Leaves, Verbena, Raw Coconut
Bottom: Peppermint Candy, Rum, Sugared Vanilla
Top: Ruby Pomegranate, Bitter Oranges
Mid: Wild Berries, Limoncello Splash, Quince
Bottom: Blushed Prosecco, Wine Spritzer, Tonka Bean
Top: Coconut Waters, Lemon Blossom, Lime
Mid: Orange Rind, Tonka Bean, Pineapple Halves
Bottom: Misted Musk, Coconut Milk, Tiare Flower
Launched by US brand Pier 1 these were a bit of a deviation from the cocktail theme, but still influenced by the alcohol/beverage theme. Obviously Grape was a key note! The pots are beautiful as well – lovely clear, coloured glass and cork lids ready to be re-purposed after use.
In May, Partylite launched Passionfruit Prosecco; a fizzy mix of crisp apple and bright lemon mingled with Summer berries and soft peach.
Bath and Body Works launched ‘Summer Sippin’ with:
Island Margarita – Sweet Mandarin, Island Mango, Sea Salt
Peach Bellini – Succulent White Peach, Sparkling Prosecco, Sweet Orange
Pink Apple Punch – Green Apple, Juicy Honeycrisp, Pink Melon Punch
Ikea launched its ‘Kanske’ collection, which comprised of 2 limited edition scents inspired by summer drinks and the ‘cocktail theme’; Lime & Mint and Guava & Strawberry.
Lastly, but not least and again inspired by the lime infused mojito (everyone loves a mojito!) the new Jangala candle by Maison La Bougie is filled to the brim with hydrating refreshment and relaxed Cuban vibes.
The scent description reads; Invigorating notes of mint and herbaceous basil are muddled with crushed sugar, ice, and a twist of lemon and lime. Irresistibly fresh and punchy, the Mojito fragrance is a perfect summer scent – light it on weekdays when drinking rum isn’t an option, to get the blissed-out holiday feeling without the hangover.
Scent Notes: Basil, Blackcurrant, Lemon, Lime, Mint, Thyme
So in summary, the trend for beverages is still inspiring home fragrance and will continue to do so as we change seasons. Fall or Autumn (depending which side of the ocean you’re on) will be packed with merry tipples in this trend trackers opinion. The cocktail theme is also a perfect way to introduce limited editions based on classics and also notes of the moment so this trend can easily be considered a ‘megatrend’ – meaning you can’t go far wrong if you use it to inspire collections for years to come!
Each month as I track trends for my New Product Reports, Bath and Body Trends and Key Insight Reports, I see patterns begin to emerge. Certain ingredients are favoured more than others (Raspberry in home fragrance for example, Rose in skincare, guarana in men’s launches), but this summer (although it’s not a ‘new, new’ ingredient) we are seeing juicy, bright and ultra hydrating watermelon firmly in the spotlight for personal care.
The watermelon effect is down to Glow Recipe, a Korean beauty inspired brand, where watermelon is a star. Their key product is a face mask which has a wait list of 8000 people and sells 1 every 3 minutes (scroll down to watch a video of it being made of the brands Instagram). A Sephora bestseller with $30 US Dollars of sales in 2018 makes it a hot commercial ingredient.
Watermelon is a fruit similar to pumpkin and cantaloupe, that is made of 92% water, which means that a product containing watermelon will be extra hydrating for your skin. The fruit also includes Vitamin A, B6 and C, which help to aid the immune system and allows your skin to benefit from antioxidants.
In July’s edition of the New Product Report for Bath & Body I highlighted some of the key new launches with a watermelon theme in the new notes and ingredients section of the monthly report. Check them out below.
New Notes & Ingredients: Watermelon
One sold every 3 minutes
‘View this post on Instagram
It took us 1,620 formulas, 49 packaging updates, and 8 trips to Korea to perfect our Watermelon Glow Mask. We’re so excited to show you how it’s made at our amazing lab right outside of Seoul. We love how hands on the process is, and hope you do, too! Shop the Watermelon Glow Sleeping Mask @sephora: https://seph.me/2DCriGn Shop the Watermelon Glow line: http://bit.ly/32nhvjj Shop the Glow Recipe family: https://seph.me/2ISurFV
St Tropez Self Tanning with Watermelon infusion
Hallyu Watermelon Masks
Bliss What A Melon Water Jelly
Milk Make-up Brightening Serum
Sanctuary Spa Wet Skin Radiance Jelly with Watermelon
Reading news at the beginning of 2019 that Crabtree and Evelyn were disappearing from the retail space and going online save for one retail concept store was not surprising. The brand has a loyal following, but being an avid product trend tracker (it’s part of my job after all) it was easy to see they were leaving innovation and product development behind and simply focusing on their cult best sellers.
Cosmetics Design did a very good article on what went wrong, but essentially it was relying on its legacy rather than connecting with its customers needs or diversifying to meet the demands of new customer bases.
However, fortunes look set to change, as this month the brand debuts a redesigned e-commerce site and content platform. Not only have they managed to keep their older brand lines for their loyal customers, but they’ve come up with a refreshing new and simple idea that really fits their brand story/heritage and fits with a new generation of consumer. Inspired by Cyrus Harvey, wanderlust and nature enthusiast and also the brands founder the new ethos is; Born Curious. Grown Wild.
The new and refreshed website and carefully created social media platforms focus on 2 new collections named..Crabtree and..Evelyn! Crabtree is a gender-less collection with apple as a core ingredient focus, whilst Evelyn focuses on rose.
The website sums the collections up: Crabtree; For him. For her. For every lifestyle. Meet the unisex collection that’s refreshingly different.
Evelyn Rose; born from a rebellious desire to do things differently, a rose-inspired collection that’s not all soft and floral – it’s got thorns and attitude.
The Crabtree collection is designed to be shared and the unisex collection balances both sweet and spicy notes so it doesn’t step into masculine or feminine territory. The crabapple influence hasn’t been forgotten though and many of the products contain apple extract, apple fruit water and apple AHA’s.
The Raw Instinct Scent opens with a burst of unexpected fruit (citrusy pomelo and lemon-laced kumquat) – it’s refreshingly distinct.
- Top Notes: Pomelo – refreshing citrus, Kumquat – sweetness with a hint of lemon and pine.
- Middle Notes: Eucalyptus – airy, green aroma, Apple blossom – delicately floral, Jasmine – subtly sweet.
- Base notes: Vetiver smoke – earthy to add depth, Papyrus – a pinch of spice, Guaiac woods – for longevity.
The 8 piece collection includes; Refresh + Renew Face Foam, Renew + Nourish Hand Cream, Cleanse + Awaken Shower Gel, Smooth + Refine Body Lotion, Buff + Invigorate Body Bar and Raw Instinct Scent.
Evelyn Rose is a modern scent with a collection that puts skin care as a primary focus.
Femme de Force, the fine fragrance of the collection, bottles up the fiery spirit of a rose and detonates attitude with every spray. The range includes Soft Touch Face Foam, Lustrous Body Oil, Satin Hand Cream, Femme De Force Scent, Silky Body Lotion and Velvet Body Melt.
- Top notes: Italian Lemon – a burst of citrus, Elemi – aromatic resin, Olibanum – sharp frankincense, Cassis – refreshing blackberry.
- Heart notes: Rose – a woody rose that’s not your average pretty petal, Nutmeg – for added warmth, Cashmere woods – harmonic blend of musk and wood.
- Base notes: Vetiver – adds an earthy edge, Guaiac wood – an exotic wood that has hints of tarmac and smokiness, Musk – for a sensuous finish.
The brand is losing its traditional heritage products either. In another very clever brand development they have kept the old, bestselling products and simply renamed the collection ‘The Archives‘.
I really have to say that I think the new collections are clever, simple and thoughtful. They have a personality and story as well as key ingredients and on trend product formats. 2 of the biggest trend influences have been merged. K-beauty is all about more and Scandi Beauty is all about less and I think this brand has released a really good capsule collection combining this ideas in 2 core collections, that more importantly, can be added to in order to keep it fresh and on trend for the new generation of consumers. Bravo Team C&E!
The newest release from popular US home fragrance brand Paddywax includes 6 new fragrances developed for a bath & body range, which includes bar soap, hand cream and eau de parfum. More and more brands are crossing categories to make scent an immersive experience.
Lavender Sage: (fresh) a sophisticated mix of fresh herbs, soft musk, and a hint of vanilla.
Rosewood Vanilla: (woody) a warm, delicately spiced vanilla blend with subtle notes of cedar and bergamot
Sea Salt & Plumeria: (fresh) bright notes of sea salt atop an aromatic base of driftwood
Eucalyptus Santal: (woody) with a burst of eucalyptus and cucumber, this lush medley is grounded with a base of santal
Black Fig & Vetiver: (woody) this alluring mix of peppery cedar, vetiver, and pomelo is sweetened with black fig and a touch of rose.
Gardenia & Peonies: (floral) a graceful bouquet of floral aromas with notes of bamboo and crisp air.
Want to know more? Then download the July edition of the Bath & Body New Product Report here.
I spend a lot of my time looking at new home fragrances (my New Product Report for home fragrances contains around 100 new launches per month), but in the last 15 years of candle gazing I have to say that the market has never been more exciting than it is now. The ideas don’t seem to stop coming and there are some amazing brands out there on shelf. So I decided to start a mini blog series just to introduce you to some of the latest launches and new products. I’m also going to do on shelf edits so you can see what’s happening out in the marketplace, but one thing at a time! So meet.. Otherland. This US candle brand is ultra luxurious a little kooky and seriously beautifully designed. You can check out their Instagram for the full story, but below are the latest new launches The Beach Club collection and the Awakening collection from this Spring/Summer plus their core range.
Beach Club Collection
Brand inspiration for the collection: Our warm-weather vibe is instant nostalgia. Wrapped in fresh guest towels, half napping to the lilt of distant beach-side banter, lazing between moment and memory.
Stone Fruit (Pink)
Beach Plum, Peach Skin and Brown Sugar
Fresh Pearl (Blue)
Sea Crystal, Salt Water and Crushed Shells
Tennis Ball, Cut Grass and Cucumber
Brand inspiration for the collection: Flowers are blooming, summer’s within reach, and we’re seeing the world in a whole new light. It’s time to throw open the windows, strike a match, and let the fresh air mix with our freshest scents yet.
Ruby Root (Pink)
Sugarbeets, Grass and Ginger
Purple Petals (Purple)
Lilacs, Hyacinth and Lychee
Extra Hour (Green)
Shiso Leaf , Verbena and Mint
Working hand-in-hand with luxury perfumers, we’ve developed the five candles every home needs to create any kind of vibe.
‘Raw materials are to perfume what colours are to painting’
In June Diptyque released 5 best selling creations in colours inspired by their main raw material/key ingredient. The ‘Raw Material in Colours’ collection features Do Son, Eau des Sens, L’Ombre dans L’eau, Philosykos and Tam Dao. As fragrance combining for bespoke and personalised scents is such a big trend at the moment, the brand also suggests key combinations from the bodycare line that can be combined to make a perfect fragrance duo.
Four new scent directions and all products under £5.50 the new Boots Live + Be range with aromatherapy style products that focus on wellbeing and self-care.
We reported on the new Boots Live + Be range back in our May New Product Report for Bath & Body. The range brings aromatherapy style benefits and the idea of self care through scent to the forefront. Beauty that works on your body and mind, hence #mindfulbeauty! Click here to download the Live + Be section from the May 2019 Report.
To help consumers understand the concept the brand released a mini blurb with the range; “Boots Live + Be is about finding time for self-care in your day-to-day routine. Each of our four fragrances have been carefully selected to support the practice of mindfulness every day: being thankful, time to pause, focusing on the present, and the breath.
Each of these mindful concepts are carefully paired with a supporting woody, floral, fresh or oriental fragrance. Our beautiful scent and self-care stories are designed to help you understand which note you connect with, to give you a sense of personal discovery. Make sure you read the back of pack to see what four key areas of mindfulness we suggest you focus on as you indulge yourself.
Recent figures shared by The NPD Group reveal that the mindful beauty trend is going mainstream and growing in popularity, especially in the UK, where consumers are turning to natural scents for their beneficial and soothing properties.
According to Cosmetics Business “sales of lavender-based beauty products grew by 552% in Q1 2019. Stress and anxiety reducing frankincense products are also proving popular with consumers with a sales increase of 200%. Meanwhile, rose products are having a resurgence with a 5% uplift and lemongrass infused items saw a 6% rise”.
This is not surprise as Lavender has been trending across niche, premium and mass for quite a while and Rose is a megatrend ingredient – that is always on trend in one interpretation or another. However, the new Boots range is incorporating a blend of more complex notes in their new budget collection.
The new range is vegan (a must in 2019) and contains masks, bath fizzers, showers creams and whipped body butters amongst other items (download the pdf if you haven’t yet for full details), organised into four themes with accompanying scents;
*Beautiful Connection: Positive – Loved – Grateful – Connected with notes of rosewood, peony, lily of the valley, amber.
*Captivating Pause: Thoughtful – Slow – Peaceful – In Control with notes of nutmeg, jasmine, coconut and black sugar.
*Awakening Glow: Present – Aware- Awake – Invigorated with notes of mandarin, yuzu, mimosa and almond.
*Woodland Whisper: Pure – Recharged – Calm with notes of fennel, coriander, cardamom and charcoal.
I know I’m going to prefer the oriental scent, but I’m going to take a shot at saying that the fresh collection will be a top seller. We are seeing lots more collections focus on citrus notes such as the This Works Morning Expert Collection and the soon to launch Bath & Body Works aromatherapy collection; Grapefruit & Mint. Alongside stand alone products this range is exceptionally ‘giftable’ – you can even get a matching gift bag. So an all round well thought out, amazingly priced and bang on trend collection – well done Team Boots! Lets hope we see this range and lots more #mindful beauty ranges take centre stage in the new concept store that’s just opened in London.
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This Report is published monthly with all the latest global product launches, new ingredients, new scents, trends, innovation, new product development and industry news you need in a ready to go format.