I spend a lot of my time looking at new home fragrances (my New Product Report for home fragrancescontains around 100 new launches per month), but in the last 15 years of candle gazing I have to say that the market has never been more exciting than it is now. The ideas don’t seem to stop coming and there are some amazing brands out there on shelf. So I decided to start a mini blog series just to introduce you to some of the latest launches and new products. I’m also going to do on shelf edits so you can see what’s happening out in the marketplace, but one thing at a time! So meet.. Otherland. This US candle brand is ultra luxurious a little kooky and seriously beautifully designed. You can check out their Instagram for the full story, but below are the latest new launches The Beach Club collection and the Awakening collection from this Spring/Summer plus their core range.
Beach Club Collection
Brand inspiration for the collection: Our warm-weather vibe is instant nostalgia. Wrapped in fresh guest towels, half napping to the lilt of distant beach-side banter, lazing between moment and memory.
Stone Fruit (Pink) Beach Plum, Peach Skin and Brown Sugar Fresh Pearl (Blue) Sea Crystal, Salt Water and Crushed Shells Matchpoint (Orange) Tennis Ball, Cut Grass and Cucumber
Brand inspiration for the collection: Flowers are blooming, summer’s within reach, and we’re seeing the world in a whole new light. It’s time to throw open the windows, strike a match, and let the fresh air mix with our freshest scents yet.
Ruby Root (Pink) Sugarbeets, Grass and Ginger Purple Petals (Purple) Lilacs, Hyacinth and Lychee Extra Hour (Green) Shiso Leaf , Verbena and Mint
Working hand-in-hand with luxury perfumers, we’ve developed the five candles every home needs to create any kind of vibe.
‘Raw materials are to perfume what colours are to painting’
In June Diptyque released 5 best selling creations in colours inspired by their main raw material/key ingredient. The ‘Raw Material in Colours’ collection features Do Son, Eau des Sens, L’Ombre dans L’eau, Philosykos and Tam Dao. As fragrance combining for bespoke and personalised scents is such a big trend at the moment, the brand also suggests key combinations from the bodycare line that can be combined to make a perfect fragrance duo.
Four new scent directions and all products under £5.50 the new Boots Live + Be range with aromatherapy style products that focus on wellbeing and self-care.
We reported on the new BootsLive + Be range back in our May New Product Report for Bath & Body. The range brings aromatherapy style benefits and the idea of self care through scent to the forefront. Beauty that works on your body and mind, hence #mindfulbeauty! Click here to download the Live + Be section from the May 2019 Report.
To help consumers understand the concept the brand released a mini blurb with the range; “Boots Live + Be is about finding time for self-care in your day-to-day routine. Each of our four fragrances have been carefully selected to support the practice of mindfulness every day: being thankful, time to pause, focusing on the present, and the breath.
Each of these mindful concepts are carefully paired with a supporting woody, floral, fresh or oriental fragrance. Our beautiful scent and self-care stories are designed to help you understand which note you connect with, to give you a sense of personal discovery. Make sure you read the back of pack to see what four key areas of mindfulness we suggest you focus on as you indulge yourself.
Recent figures shared by The NPD Group reveal that the mindful beauty trend is going mainstream and growing in popularity, especially in the UK, where consumers are turning to natural scents for their beneficial and soothing properties.
According to Cosmetics Business “sales of lavender-based beauty products grew by 552% in Q1 2019. Stress and anxiety reducing frankincense products are also proving popular with consumers with a sales increase of 200%. Meanwhile, rose products are having a resurgence with a 5% uplift and lemongrass infused items saw a 6% rise”.
This is not surprise as Lavender has been trending across niche, premium and mass for quite a while and Rose is a megatrend ingredient – that is always on trend in one interpretation or another. However, the new Boots range is incorporating a blend of more complex notes in their new budget collection.
The new range is vegan (a must in 2019) and contains masks, bath fizzers, showers creams and whipped body butters amongst other items (download the pdf if you haven’t yet for full details), organised into four themes with accompanying scents;
*Beautiful Connection: Positive – Loved – Grateful – Connected with notes of rosewood, peony, lily of the valley, amber. *Captivating Pause: Thoughtful – Slow – Peaceful – In Control with notes of nutmeg, jasmine, coconut and black sugar. *Awakening Glow: Present – Aware- Awake – Invigorated with notes of mandarin, yuzu, mimosa and almond. *Woodland Whisper: Pure – Recharged – Calm with notes of fennel, coriander, cardamom and charcoal.
I know I’m going to prefer the oriental scent, but I’m going to take a shot at saying that the fresh collection will be a top seller. We are seeing lots more collections focus on citrus notes such as the This Works Morning Expert Collection and the soon to launch Bath & Body Works aromatherapy collection; Grapefruit & Mint. Alongside stand alone products this range is exceptionally ‘giftable’ – you can even get a matching gift bag. So an all round well thought out, amazingly priced and bang on trend collection – well done Team Boots! Lets hope we see this range and lots more #mindful beauty ranges take centre stage in the new concept store that’s just opened in London.
This Report is published monthly with all the latest global product launches, new ingredients, new scents, trends, innovation, new product development and industry news you need in a ready to go format.
Clay is not by any means a new ingredient to the beauty shelves. Mud style face masks infused with clay have been around for a LONG time, but with charcoal becoming a mega ingredient and a big focus on using mother nature inspired beauty ingredients, clay is back in a BIG way to inspire bath and body and haircare launches in new ways!
Clay, as an ingredient , is basically full of minerals with powerful qualities to draw out toxins. Easily sourced, this skincare gem has been around since the beginning of time. There are various types of clay that work to exfoliate the skin or tighten your pores and since it’s super cleansing and detoxing means the cross from skincare to bath & body and hair care market is a match made in product heaven! So far in 2019 we seem to have a fondness for red, pink and green clay, plus a bit of bentonite sprinkled in!
Green Clay (also known as French Clay or Sea Clay) has a high plant content and is especially good for oily skin. Pink clay is a form of kaolin clay. Kaolin clay is a white clay found in nature and is pretty gentle. The higher the percentage of iron oxide present in the kaolin clay, the more red it will appear — and thus, the more absorbing it will be. That’s why red kaolin clay is great for thick, oily skin. Pink clay sits right in the middle of white kaolin and red kaolin…safe for sensitive skin, but still pretty powerful.
Obviously as clay is a natural material its mineral contents will vary dependent on where it’s ‘harvested’. French Pink Clay has a different content compared to Australian Pink Clay and therefore each give different beneficial effects (important for product formulators and marketeers to know because consumers do their research these days and you don’t want to get your benefits mixed up!).
French pink clay contains trace amounts of iron, illite, montmorillonite and calcite. Illite is great for decongesting pores (especially on acne-prone skin) and also boosts blood circulation to make skin look younger and more toned. Montmorillonite is absorbent, to gently sop up excess oil, and calcite is a crystal that’s said to be great for purifying your energy – (minerals and quartz trend in one!).
Australian pink clay, on the other hand, contains silica, magnesium, selenium, and zinc in trace amounts (in addition to the same iron and calcite that French green clay has). Silica is a natural anti-inflammatory substance that also helps lock in moisture (which is why pink clay is so great for dry or eczema-prone skin), magnesium helps the skin retain its natural fatty acids, selenium is an antioxidant that neutralizes free radicals, and zinc helps the skin heal.
So, with this wonder ingredient, with eons of provenance, it’s no surprise that brands such as Sand & Sky became so popular and that clay was on the radar for lots of new launches!
The Palmolive Pure range includes a Eucalyptus, Aloe Vera and Rose edition all infused with clay, whilst Bath and Body Works focused on Bentonite clay in masks. Nivea launched some cool sounding scents in; Ginger & Basil, Hibiscus & White Sage and Blue Agave & Lavender, all with clay as their cleansing ingredient and Dove launched Purifying Detox Green Clay Body Wash and Renewing Glow Pink Clay Body Wash. So now we are waiting for the men’s market to catch up..L’oreal Men is focused on charcoal at the moment with a smattering of clay mixed in and Dove Men is also mixing the 2 ingredients so there won’t be long to wait for green and red or maybe yellow and white clay for men..
Also just as a random final thought..volcano clay… I have zero job envy for anyone having to dig this stuff up!! They say it’s super rich in minerals but..I’m not sure the thought of skincare nirvana would be enough for a spa day at the foot of Mount Etna at the moment!! Happy product hunting to all until next time….