Category Archives: Fragrance Trends

Marie Claire Perfume Awards 2020

We know that fine fragrance is likely to take a hit this year. The global pandemic means that luxury sectors, like perfumes, are probably going to decline. Consumers won’t have the money or literally can’t get to the shops to try new launches (perhaps the perfect time to bring back magazine testers in a big way??). The NPD group are predicting double digit decline at around 58% for the luxury and prestige sectors. 

However, there is more awareness now than ever from consumers about the power of scent. The ability to provide comfort and familiarity, to enhance mood in a positive way and to promote self care. Without the ability to go out and smell fragrances themselves, consumers will be relying even more on articles from beauty magazines and industry awards than ever before so, as part of my trend tracking across the consumer market here’s what won recently at Marie Claire. 

According to the magazine; Each year, we award our prizes to the best perfume creations; from blending to the bottle. The twenty-eight international editions of Marie Claire deliver their winners to you.

Best female perfume:Gucci Memoire

It is a singular and non-gendered fragrance which wins this prize for the best female perfume. Alessandro Michele, creative director of Gucci, tasked master perfumer Alberto Morillas to build a perfume around Roman chamomile

The scent is also infused with honeyed jasmine petals and coated with a cloud of musk, cedar and sandalwood. On the skin, it is soft, delightful and subtle. The bottle is inspired by a vintage model of the house, in fluted glass, tinted with green.

Prize for audacity: Idole by Lancôme

Designed by three female perfumers; Shyamala Maisondieu, Nadège Le Garlantezec and Adriana Medina, with a new ‘glow’ accord.

Idôle’s ultra-slim bottle appears to fuse with the hand so that the boundary between skin and fragrance vanishes. The 15 mm thick bottle – the thinnest on the market, designed by Chafik Gasmi – looks like a smartphone, but is elegantly dressed in a gold rim and cap. 

Fragrance notes:

Powerful and beautiful. With its alluring scent and sharp thorns, the rose symbolises the complexity of femininity. The perfect marriage of beauty and strength, a sustainably sourced Rose Accord can be found in the heart of Idôle.

Pure and sensual. Oil of Jasmine Absolutes acts as a gentle yet generous accompaniment to Idôle’s heart. Radiant and sensual, it is an invitation to draw closer.

Delicate and long-lasting. An abundance of radiant petals blended with musks forms a sophisticated Clean Chypre Accord, which recalls the airy freshness of just-washed linens. Despite its breezy subtlety, the note lingers on the skin to create a lasting enveloping sensation of reassurance.

Structured like a kaleidoscope, Idôle’s fragrant accords radiate from its heart. Simply by wearing Idôle a distinctive scent identity is created. Harnessing the essence of the woman wearing it, Idôle becomes a declaration of her intention to be herself. To become her own Idôle.

Prize for the best female bottle: Libre by Yves Saint Laurent

Everything in this object reflects elegance and tension between masculine and feminine. The graphic glass object interpreted by designer Suzanne Dalton is transcended by the house’s famous gold Cassandre, as if sealed and lying at right angles to the bottle. A golden chain wrapped around the neck contrasts with the massive black cap.

This bottle perfectly echoes the scent orchestrated by Anne Flipo and Carlos Benaïm: a virile but fresh lavender, reinvented and feminized with an absolute of sweet orange blossom then bewitched by vanilla and a hint of ambergris. 

Prize for the best male perfume: K by Dolce Gabbana

Inspired by the king’s playing card, this fragrance deliciously transports you to Tuscany. Imagined by Daphné Bugey and Nathalie Lorson, it soars on zest of blood orange and Sicilian lemon, glazed with juniper berry, warms gently thanks to an ultra-refined heart composed of geranium, lavender and clary sage and finally ignites thanks to the pepper, woods and base blend of vetiver, cedar and patchouli.

France Women’s Prize: Parisian Musc de Matière Première

Coming from a line of perfumers for seven generations, authors of remarkable fragrances – from Narciso Eau de Parfum Poudrée to Aurélien by Carine Roitfeld – and owner of his own field of centifolia roses, Aurélien Guichard launched his own fragrance line this year, soberly called Matière First.

His concept: always starting from an idea and a central ingredient, enhanced by magnifying certain facets and soothing others. Among his first six creations, we had a real crush on Parisian Musk, an ode to the seed of ambrette Peru, whose woody accents are sublimated by cedar essence Virginie and the musky facet, amplified by ambrettolide supreme and ambroxan linking the whole with subtlety and sensuality. 

Prix ​​France masculin: Rose & Cuir by Jean-Claude Ellena with Frédéric Malle perfume editions

Perfumer Jean-Claude Ellena. The perfume editor Frédéric Malle. This meeting at the top has already produced refined scents: Angéliques sous la Pluie, L’Eau d’Hiver, Cologne Bigarade and Bigarade Concentrée. In this ultimate fragrance “inspired by the mistral”, we find the art of refinement; the absolute requirement of the author.

A feat that evokes a crystalline rose, recomposed without a flower petal but thanks to the Bourbon geranium and Timut pepper – with accents of grapefruit and rose, precisely. The fragrance darkens thanks to vetiver, cedar and especially a leather accord of rare elegance built around Isobutyl Quinoline –  a vintage molecule by Robert Piguet’s Bandit. Half-flower, half-leather, between light and shade, “Rose & Leather has the irresistible elegance of a barely contained storm”, according to Frédéric Malle. Beautiful on a woman, even more enigmatic on a man.

Planet Friendly Beauty launches a new hair care sensation

Introducing Azure; the new affordable hair care range to hit Boots shelves

Lesley Clarke, the CEO and co-founder of the Nicky Clarke hairdressing franchise, has launched her first business venture through her new company Planet Friendly Beauty.

The new affordable hair care line, Azure, with its sophisticated scents, comprises 14 products in total containing naturally-sourced ingredients that are kind to hair and do not include sulfates, parabens and silicones.

The range also covers all the key hair care desires from the majority of consumers, which can simply be broken down into; shine, volume, repair and curls. Including key new trends such as an Anti-pollution Shield (in the Healthy Shine range) is the perfect way to keep the range trend forward, but not overwhelm the consumer with too many products. 

Also not forgetting the other key concern when launching new ranges; the environment and the products ‘green credentials’, Azure’s has launched in packaging created with sugarcane with recyclable caps and labels.

Healthy Shine

Products in the range include; Anti Pollution Shield, Strengthening Shampoo and Strengthening Conditioner, plus Xtreme Heat Protecting Shield.

With… Jasmine & Bergamot Scent, Sugars from Wood, Sugars from Seaweed, Orange Extract, White Tea Extract, Sugar Beet Extract, Sunflower Seed Extract.


The product range includes; Featherweight Styling Cream, Volumising Shampoo and Volumising Conditioner.

With… Neroli & Tonka Scent, Sugar Beet Extract, Shea Butter, Avocado Oil, Tiare Flower Extract, Coconut Oil, Isochrysis Galbana Extract, Guar Bean Extract.

Rescue & Repair

Products include Revolutionary Conditioner, Revolutionary Shampoo, Intense Mask and Leave-In-Conditioner.

With… Coconut & Yuzu Scent, Sugar Beet Extract, Vegetable derived Conditioners, Shea Butter, Baobab Extract, Sunflower Seed Extract, Guar Bean Extract, Abyssinian Oil, Coconut Oil, Grape Seed Oil.

Smooth & Curl

Products include; Miracle Conditioner, Miracle Shampoo and Miracle Lotion.

With… White Tea & Violet Leaf Scent, Sugar Beet Extract, Vegetable derived Conditioners, Shea Butter, Meadowfoam Seed Oil, Grape Seed Oil, Natural Coconut Water, Chia Seed Extract, Flax Seed Extract.

Download our Hand Care Report to develop your new collections

Introducing our latest report, for the sector dubbed to be the ‘rescue category’ of the personal care sector; hand care. 

The beauty and fragrance industry is facing what looks to be one of the toughest times in its history. Many fragrance companies have remained open as ‘essential service’ providers, whilst many beauty brands have turned their production lines to manufacturing sanitisers desperately needed by the healthcare sector.

However, as we start to get back to our ‘new normal’ many new product development, creative and design teams will be asking what to do next. The post pandemic consumer market will be different and it is more important than ever that the products being developed line up with what people need in order to be relevant and successful.

As we have seen in the past few weeks; the hand care market has seen huge market growth. Companies like Henkel (who own Dial) have increased their soap production by 30% and Beiersdorf said sales of Eucerin and Aquaphor creams rose 11.5% in the quarter and their sales only dipped 0.6% due to the demand for soap, hand wash and hand cream. (Source:Reuters)

So how will our new Report help you and your team whether you are working from home or back in the office?

In case you don’t know much about us, our Agency services include monthly New Product Reports, Trend Forecasts and Category Reports for the fragrance sector.

When I worked for fragrance houses Belmay and Symrise; Buyers, Product Category Managers and Product Development teams were often asking for Market Reviews, Trend Reports, Category Reviews, Key Insight Reports, Category Reports (or any one of the other names people in the industry use)!  When you work in the very fast paced world of fragranced products,  you need a constant feed of key information and ready to develop ideas as the global market shifts.

Our Reports are designed to give you a thorough and detailed insight into the market.  They are clear and concise and designed as an immediate resource for anyone who works in the industry, whether client facing or behind the scenes. In other words you can download our Report in the morning and have expert insight by the afternoon ready for any zoom call!

Plus at TrendAroma we have taken our Category Reports a step further, using our fragrance expertise gathered over almost 20 years of being in the industry, to give you ready for market concepts with key commercial fragrance suggestions. 

Our latest Category Report focuses on the Hand Care market.

A brief overview

Throughout this Report you will find market overviews, current data (2018-2020) and trend analysis. The Hand Care Report also dives into new launches from big brands through to niche and indie brands, information on what’s driving consumers to purchase, the key themes and innovations across this market, including ingredient ideas and 6 new trend concepts that can be used by creative teams to build commercial new collections.

3 Core Sections + trends

This report breaks the hand care market into 3 key sections; wash, creams/lotions and santisers.

The fourth section focuses on new trend directions.

Product Focus

To present a concise picture of the hand care market our research has filtered 100’s of products to bring the key new ideas and products to your attention.
Alongside fragrance descriptions, scent information, key additives and ingredients, we also discuss formats and market innovations to help inspire the next generation of products. 

The method: How we put the ideas together & make sense of all the new launches

Every new launch starts with a new idea, or a new take on a current trend to evolve the market. This Report pieces together a web of products and trends to get straight to the key concepts and supports these concepts with the latest commercial launches, to help you create successful new ranges.

There are so many launches happening each day it can be impossible to keep up on a daily basis. As part of our research, we analyse, group and refine in order to present the ideas that are going to have the most impact on the market whether by scent, ingredients, format or concept.

As you go through the Hand Care Category Report you will understand how the key launches and products fit together, giving you assurance of their commercial appeal, so you can present winning collections to clients and successful concepts to consumers.

Then next.. it’s onto our trend forecast. As we mentioned previously, our expertise in the fragrance sector lets us go a step further after analysis, review and trend mapping to present ready to go solutions that focus on commercial new ideas for scent, product formats and ingredients.

We have ideas for hand wash, creams/lotions and sanitisers.

Designed for different consumer demographics, with the newest and upcoming trends in mind for market relevance and longevity, these 6 key concepts will help you develop the next new Hand Care ranges for the consumer market.

If you want more info please download our Report sample here.
If you want to purchase the Report immediately please click here to visit our shop.

Aldi and their iconic “Me-too’s”

Just in case you thought ‘me-too’s’ were a thing of the past – think again. Discount superstore Aldi’s new releases and re-releases will make for some bargain happy customers.

I think it would be fair of me to say that German superstore Aldi is no stranger to ‘borrowing’ ideas from brands. Their Jo Malone style candles, launched in 2017, have become the stuff of consumer dreams – they literally sell out as they hit the shelves. The retailer’s take on iconic scents such as Pomegranate Noir, Peony and Blush Suede and Lime, Basil and Mandarin at a fraction of the cost (with a slight name change in most cases) has kept bargain hunters very happy. The ensuing social media posts of ‘I managed to get these today’ and the frantic demands of ‘where from..which store. I’m in the car now’… are the stuff of marketing people dreams! The range is ever expanding with 2020’s recently added scents in home fragrance including; Bitter Orange, Rose Noir and Sweet Almond & Macaroon, so the demand for these £3.99 candles is most definitely still there!

And now Aldi, also popular for it much lauded skincare brand Lacura, is set to bring back its ‘dupes’ of some of the biggest and most iconic skincare launches.The collection of products is inspired by much loved premium beauty brands, such as; Pixi, Yves Saint Laurent, Liz Earle, Clinique and Elizabeth Arden to name a few and since special buys are only ever available for 2 weeks you can bet consumers are at the ready!

According to trade title The Grocer, Aldi has racked up double-digit value sales gains in the beauty category – thanks, mostly, to its ever-growing Lacura range. The figures show that there’s been a 14.1 per cent increase in Aldi’s beauty value sales – more than any other discount retailer, and ahead of Boots and Superdrug too. With these clever look-a-like launches it’s not hard to see why!

Aldi Moisturiser

Lacura Moisture Boost, £4.99, Aldi
Clinique Moisture Surge 72 Hour Auto Replenishing Hydrator, £37.

Really dry skin will always be grateful for an application of Clinique’s cult Moisture Surge, but fans say the Aldi alternative can deliver comparable results.

Aldi says: ‘Keep your skin looking plumped, smooth and soft with the addition of this moisturiser. Sure to get you feeling and looking as confident as ever this intense moisturiser is ideal helping with fine dry lines.’

Aldi Healthy Glow Tonic

Lacura Glow Exfoliating Tonic, £3.99, Aldi
Pixi Glow Tonic, £18

The Laura Glow Exfoliating Tonic contains the same percentage of glycolic acid (5 per cent) as the Pixi original, and the packaging looks strikingly similar too.

Aldi says: ‘Not only does it remove impurities and brighten your face, the glycolic acid improves your skin texture – leaving you feeing soft and smooth.

Aldi Hot Cloth Cleanser

Lacura Hot Cloth Cleanser, £3.99, Aldi
Liz Earle Cleanse & Polish, £15.50

The much loved Liz Earle cleanser won’t have you needing to hide the receipt in the nearest bin – but Aldi’s alternative will save you even more. The outside might not look like a direct match, but devotees to the original say what’s inside is just as good.

Aldi says: ‘Harnessing the powers of rosemary, cocoa butter, chamomile and eucalyptus oil, this two-step cleansing system contains a creamy cleanser to remove make-up and a muslin cloth to gently exfoliate your skin.

Aldi Miracle Cream

Lacura Miracle Cream, £3.99, Aldi
Dupe for: Elizabeth Arden Eight Hour Cream Skin Protectant, £25.

Soothing chapped lips, fixing cracked heels, nourishing dry hands – is there anything that Elizabeth Arden’s multipurpose wonder can’t do? Not really – but the same is also true of Aldi’s version.

Aldi says: ‘Designed to help your face feel fabulous, this cream works to soothe any dry skin whilst also containing anti-inflammatory benefits. The Miracle Cream will also work to comfort minor weather burns, scrapes and abrasions.

Aldi Pink Clay Mask

Lacura Pink Clay Golden Glow Mask £6.99, Aldi
Sand & Sky Australian Pink Clay Porefining Face Mask, £39.50

When Aldi first dropped this Sand & Sky ‘me-too’ back in 2018, it sold out fast. Now for 2020 the store has brought an updated version back, along with a pink clay hot cloth cleanser (£3.99) and pink clay exfoliator (£2.99), both of which have also had to be restocked after multiple sellouts.

Aldi says: ‘Pink clay is the perfect cleanser for use on dry, sensitive or oily skin, as it gently cleanses the skin and helps remove dead skin cells. Containing extracts of mangosteen and pomegranate, it will leave your skin feeling soft and revitalised. This brightening Lacura Pink Clay Golden Glow Mask helps to hydrate and enhance skin, making it the ideal addition to your skincare routine.

Aldi Overnight Repair Concentrate

Lacura Overnight Repair Concentrate, £4.99, Aldi
Kiehl’s Midnight Recovery Concentrate, £38

Kiehl’s prides itself on being the UK’s top luxury anti-ageing facial oil, and Lacura’s £5 alternative might not quite manage to knock it off its top spot – especially as it uses a different blend of essential oils. However, it does promise to rejuvenate your complexion while you sleep.

Aldi says: ‘Containing rosehip, jojoba, hemp and chai oils, this indulgent oil helps to reduce fine lines, improve skin moisture and regenerate the skin overnight. Let this oil rejuvenate your skin while you sleep, so you have more time to yourself in the day.

Aldo Booty Balm

Lacura Booty Balm, £6.99, Aldi
Sol de Janeiro Brazilian Bum Bum Cream, £18

A cult beauty favourite, the Sol de Janeiro Brazilian Bum Bum Cream is an icon on the internet thanks to its firming properties from the inclusion of Guaraná, a native Amazonian plant whose fruit contains one of the most potent forms of caffeine on the planet. Aldi’s version doesn’t contain the wonder fruit, but apparently offers comparable results in its equally colourful tub.

Aldi says: ‘Firm skin and add glow with this luxurious Lacura Booty Balm. With a summery fragrance, this is a great easy way to get summer body ready. Whether your day takes you to the beach or the park, make sure you are always dressed for the occasion when you have this in your cosmetic collection.

Aldi Night Cream

Lacura Caviar Night Cream, £6.99, Aldi
La Prairie Skin Caviar Luxe Cream, £384

One of the first products to put Aldi on the beauty map, Lacura’s night cream brings you the benefits of caviar extract, as well as a generous dose of hyaluronic acid, without the high-end price tag. If you already know and love this tub, try the Day Cream, which also retails for £6.99.

Aldi says: ‘With its anti-ageing formula, you can be sure that you are looking your best as this rich cream helps regenerate skin during the night.

Image Source: You Magazine and Refinery 29.

Diptyque: Raw Materials in Colour fragrance range

‘Raw materials are to perfume what colours are to painting’

In June Diptyque released 5 best selling creations in colours inspired by their main raw material/key ingredient. The ‘Raw Material in Colours’ collection features Do Son, Eau des Sens, L’Ombre dans L’eau, Philosykos and Tam Dao. As fragrance combining for bespoke and personalised scents is such a big trend at the moment, the brand also suggests key combinations from the bodycare line that can be combined to make a perfect fragrance duo.

Do Son in turquoise to evoke the freshness of tuberose
Eau Des Sens in golden yellow reflecting the bright notes of orange blossom
L’Ombre dans L’eau in pink echoing the fruity and tangy rose notes
Philosykos in green mirroring the scent of fig leaves
Tam Dao in sweet orange reminiscent of the woody heat of sandalwood

Mindful Beauty with Boots new Live + Be range

Four new scent directions and all products under £5.50 the new Boots Live + Be range with aromatherapy style products that focus on wellbeing and self-care.

We reported on the new Boots Live + Be range back in our May New Product Report for Bath & Body. The range brings aromatherapy style benefits and the idea of self care through scent to the forefront. Beauty that works on your body and mind, hence #mindfulbeauty! Click here to download the Live + Be section from the May 2019 Report.

To help consumers understand the concept the brand released a mini blurb with the range; “Boots Live + Be is about finding time for self-care in your day-to-day routine. Each of our four fragrances have been carefully selected to support the practice of mindfulness every day: being thankful, time to pause, focusing on the present, and the breath.

Each of these mindful concepts are carefully paired with a supporting woody, floral, fresh or oriental fragrance. Our beautiful scent and self-care stories are designed to help you understand which note you connect with, to give you a sense of personal discovery. Make sure you read the back of pack to see what four key areas of mindfulness we suggest you focus on as you indulge yourself.

Recent figures shared by The NPD Group reveal that the mindful beauty trend is going mainstream and growing in popularity, especially in the UK, where consumers are turning to natural scents for their beneficial and soothing properties.

According to Cosmetics Business “sales of lavender-based beauty products grew by 552% in Q1 2019. Stress and anxiety reducing frankincense products are also proving popular with consumers with a sales increase of 200%. Meanwhile, rose products are having a resurgence with a 5% uplift and lemongrass infused items saw a 6% rise”.

This is not surprise as Lavender has been trending across niche, premium and mass for quite a while and Rose is a megatrend ingredient – that is always on trend in one interpretation or another. However, the new Boots range is incorporating a blend of more complex notes in their new budget collection.

The new range is vegan (a must in 2019) and contains masks, bath fizzers, showers creams and whipped body butters amongst other items (download the pdf if you haven’t yet for full details), organised into four themes with accompanying scents;

*Beautiful Connection: Positive – Loved – Grateful – Connected with notes of rosewood, peony, lily of the valley, amber.
*Captivating Pause: Thoughtful – Slow – Peaceful – In Control with notes of nutmeg, jasmine, coconut and black sugar.
*Awakening Glow: Present – Aware- Awake – Invigorated with notes of mandarin, yuzu, mimosa and almond.
*Woodland Whisper: Pure – Recharged – Calm with notes of fennel, coriander, cardamom and charcoal.

PS. I only just noticed, but I think someone made a little oopsie on this point of sale shelf shot, but everything is correct on the web and the floral is a pretty rose scent.

I know I’m going to prefer the oriental scent, but I’m going to take a shot at saying that the fresh collection will be a top seller. We are seeing lots more collections focus on citrus notes such as the This Works Morning Expert Collection and the soon to launch Bath & Body Works aromatherapy collection; Grapefruit & Mint. Alongside stand alone products this range is exceptionally ‘giftable’ – you can even get a matching gift bag. So an all round well thought out, amazingly priced and bang on trend collection – well done Team Boots! Lets hope we see this range and lots more #mindful beauty ranges take centre stage in the new concept store that’s just opened in London.

For more info on new launches and new products subscribe to our New Product Report online and instantly download the latest edition. 

This Report is published monthly with all the latest global product launches, new ingredients, new scents, trends, innovation, new product development and industry news you need in a ready to go format.

A night at the ‘Fragrance Oscars’ with the French 2019 FIFI winners

The 27th French FIFI Awards took place on June 13th 2019 in the centre of Salle Wagram (Paris), bringing together hundreds of professionals and guests of the perfume industry. The French FiFi Awards differ from the UK and US ceremonies with their 3 distinct voting categories.

  • Prix du public – determined by the vote of Internet users
  • Prix des professionnels – determined by the vote of professionals whose companies are members of the Fragrance Foundation
  • Le prix des Experts – determined by the vote of a group of journalists and evaluators of adherent companies.

The public and the panel of professionals vote for perfumes belonging to the same categories and the industry experts, meanwhile, focus on the field of niche perfumery, as well as the exclusive ranges of major brands. Lots of events photos can be found here if you want to people spot! But now..drumroll please..the winners…

Prix du Public Best New Masculine Fragrance: Kenzo Aqua pour Homme

For Him, a dive into a contrasted water. Pink Berries splash the Walnut Leaf with their fresh, fusing notes, a one-on-one with singular, addictive vegetal accents. Crisp and gourmand Sandalwood marries with Cedar in a refreshing duo to surprise us: unctuous, precious, it lends subtle savory notes and vibrates with sensuality to sign this fresh and stylish woody scent.

Prix du Public Best New Feminine Fragrance: Cacharel Yes I Am

Top Notes: Mandarin, Raspberry, Cardamom.
Heart Notes: Ginger Flower, Jasmine, Gardenia.
Base Notes: Milk, Sandalwood.

A bold and daring perfume that will give you the confidence of a bold red lip. The oriental fragrance opens with fruity Mandarin and Raspberry before diving into a spicy floral heart of Ginger Flower and Gardenia. A creamy base of Milk and Sandalwood rounds off the captivating scent. Housed within an eye-catching lipstick bottle.

Prix du Public Best Feminine Luxury Distribution: Chanel Coco Mademoiselle Intense

An oriental, woody and ambery fragrance with an extreme character. The fragrance is structured around an overdose of patchouli, warmed by an ambery accord of Vanilla absolute and Tonka Bean. A heart of rose and jasmine and the contrasting freshness of citrus add their notes to write this powerful score.

Prix du Public Best Masculine Luxury Distribution: Azzaro Wanted by Night

Cinnamon, Mandarin, Cumin, Incense, Cedarwood, Tobacco and Cypress

Prix des Professionnels Best New Feminine Fragrance: Givenchy L’Interdit

The elegance of white flowers; bright orange blossom, addictive jasmine and creamy tuberose, paired with an ‘Intense Black underground’ accord made up of smoky vetiver, earthy patchouli and a sensual ambroxan.

Prix des Professionnels Best New Masculine Fragrance: Hermes Eau de Citron Noir

Inspired by Black Lime or Noomi Basra, a very flavourful dried lime (without the fresh notes) used in Middle Eastern cuisine. A striking and explosive scent with its innovative juxtaposition of accords including black tea and Paraguayan wood. Citrus fruits are bright and invigorating, while the smokier, woodsy aroma of black lime excites the senses. 

Prix des Experts: Best Independent Niche Fragrance: Memo Moroccan Leather

Recalling the white-meets-blue tones of Chefchaouen city and the delicate iris fields splayed throughout Morocco, this musky scent will transport you to the indigo city. Key notes of floral iris butter and ylang ylang combine with leather accord and smoky vetiver fraction oil to create the perfect balance of uplifting freshness and alluring richness, which lingers irresistibly on the skin.

Prix des Experts: Best Affiliated Niche Fragrance: Diptyque Fleur de Peau

A tribute to the mythical love between Psyche and Eros, which led to the birth of their daughter, Hedone. One scent can convey this legend: musks. At the heart of Fleur de Peau, they are cottony, soft or moist. Highlighted with iris and ambrette seed, they reveal their full tactile dimension.

Prix des Experts Best Fragrance in Exclusive Collection of Major Brands: Bottega Veneta Parco Palladiano XIV – Melagrana Eau de Parfum

Fresh and radiant, the EDP perfectly captures the aromas of spring’s awakening, with enticing notes that evoke the rebirth of flowers and fruits, anchored by an intense and resinous cedarwood base. Recalling the bursting vibrancy encapsulated within the juice-filled pearls of plump, ripe Pomegranates, tempered with the bright rays of early morning sunshine, the delicate pale pink juice boasts a sunny fragrance with hints of Mandarin and sweet Blackcurrant buds yet to bloom.

A night at the ‘Fragrance Oscars’ with the 2019 USA FIFI winners

Recently the US Fragrance Foundation held their annual awards ceremony celebrating the best new launches voted for by industry professionals and consumers. They also have a brilliant page of more info with packaging, social media and an Awards Journal published on Issu (sample below). Read on to see who won the votes to get one of the industry’s most coveted awards.

Fragrance of the Year: Women’s Luxury: Tom Ford Lost Cherry

Tom Ford’s Lost Cherry is a full-bodied journey into the once-forbidden; a contrasting scent that reveals a tempting candy-like gleam on the outside and a luscious flesh on the inside. Centred on black cherry, it’s accented with voluptuous fruit and breath-taking florals: Turkish rose and jasmine sambac for waves of sweet and tart. Peru balsam and tonka are juxtaposed with sandalwood, vetiver and cedar – giving freshness to the dry down.

Fragrance of the Year: Women’s Prestige : Jo Malone Honeysuckle & Davana

The wildness of honeysuckle, winding through the English countryside.
Climbing. Twisting. Ever more alluring after dark. Fresh with rose and the aromatic, fruity twist of davana. Woody with moss. Warmed by sunshine.

Fragrance of the Year: Women’s Popular: Ariana Grande Cloud

This addictive scent opens with a dreamy blend of alluring lavender blossom, forbidden juicy pear and mouth-watering bergamot. The heart of the fragrance is a whipped touch of crème de coconut, indulgent praline and exotic, vanilla orchid. Sensual musks and creamy woods add a cashmere like feel that seduces the senses.

Consumer Choice: Women’s Prestige: Marc Jacobs Daisy Love

This gourmand radiant perfume for women reveals its first notes in a vibrant burst of sweet cloudberries. Delicate daisy tree petals mingle with sparkling cashmere musks and driftwood to create a lasting and memorable gourmand twist

Consumer Choice: Women’s Popular: Victoria’s Secret Rebel Tease

You have no rules. So that’s how we made this fragrance. We asked our perfumers to create a floral that broke from tradition. And they delivered Tease Rebel, an urban bouquet tied in white leather. Wild Rose clashes with two types of Violets, a pretty mess of florals. Our signature White Leather note is sueded and softly musky. Unexpected. Edgy. A rebellious floral

Fragrance of the Year: Men’s Luxury: Bleu de Chanel Parfum

An aromatic, intensely woody fragrance. It opens with powerful freshness, then lingers with a precious accord of New Caledonian sandalwood that unfurls its generous, powerful notes in a dense and sophisticated trail.

Fragrance of the Year: Men’s Prestige: Dior Sauvage Eau De Parfum 

The powerful freshness of Sauvage exudes new sensual and mysterious facets, amply renewing itself with the signature of an ingenious composition.
Calabrian bergamot, as juicy and spirited as ever, invites new spicy notes to add fullness and sensuality, as the woody ambery trail of Ambroxan® is wrapped in the smoky accents of Papua New Guinean vanilla absolute for greater virility.
François Demachy, Dior Perfumer-Creator, drew inspiration from the desert in the magical hour of twilight. Mixed with the coolness of the night, the burning desert air exudes profound fragrances. In the hour when the wolves come out and the sky is set ablaze, a new magic unfolds

Consumers Choice: Men’s: Paco Rabanne 1 Million Lucky

Woody top notes pulse over addictive hazelnut. A fragrance with a beat. Stimulating the senses

Home Collection of the Year: Diptyque 34 Collection

The 34 boulevard Saint Germain candle has a scent which reveals itself as fresh, green and spicy accords. Damp mosses, crumpled blackcurrant leaves, sun-dried fig leaves all favorite raw materials.

Hall of Fame: Donna Karen Cashmere Mist

Donna Karan Cashmere Mist, is the iconic scent that started it all. A sheer, soft veil of Moroccan Jasmine, Lily of the Valley and Bergamot with warm undertones of Sandalwood, Amber and Musk. Created to seduce the senses, by a woman known for her great passion for all things cashmere.

Perfume Extraordinaire: A Lab on Fire Hallucinogenic Pearl

The air is warmed and stilled, the sky a hazy shade of blue. Here, free of all restrictions we stay up too late, rise too early, just to be here. Here, the gaze focuses, then looks past. Here, a sense of genuine divinity is felt between skin tones and Venetian blonde, leather and lace. And more, much more than this, we do it our way.
Top~ ambrette seeds, bergamot, pinkpepper berries
Mid~ violet, Iriseine De Laire, orris
Dry~ suede, blond woods, musks

A night at the ‘Fragrance Oscars’ with the 2019 UK FIFI winners

The UK’s 27th annual FIFI awards held by the Fragrance Foundation took place in May in London. The award winning fragrance products are listed in the article below and you can click to find information about best new media campaign, packaging or Retailer. Plus if you wanted to find out what brands and products were submitted for the awards you can click through to the Fragrance Foundation Finalists page. They also have a great Instagram page full of all the award winners and more, which is definitely worth following whether you are in the industry or just fragrance obsessed! So to kick off the fragrance Oscars..the first awards goes to….

Best New Home Fragrance Product: A Midsummer Dream – Roja Parfums

The enchanted woodland of Shakespeare’s imagination is able to come to life. Notes of Patchouli, Oakmoss, Tree Moss and Vetiver stage the forest floor whilst zesty Grapefruit blends with the liveliness of Cardamom and Pink Pepper to bring the whimsical spirit of the story to life. Titania, Queen of the Faeries, is written to have slept on a bed of Musk and Rose, which are both used in this potion, whilst the powdery balsamic tones of Carrot Seed blend with Orris and Musk to create an ethereal, dream-like state where fantasy and reality blur.

People’s Choice for Women: Chanel Coco Mademoiselle EDP Intense

An oriental, woody and ambery fragrance with an extreme character. The fragrance is structured around an overdose of patchouli, warmed by an ambery accord of Vanilla absolute and Tonka Bean. A heart of rose and jasmine and the contrasting freshness of citrus add their notes to write this powerful score

People’s Choice Men: Dior Sauvage Eau de Parfum

Spicy & juicy bergamot unfurls a woody trail enveloped in vanilla absolute.

Best New Independent Fragrance: Cloon Keen Atelier Roisin Dubh

A mythic Irish rose
A dusky haze of Damascena rose, entwined with a dry paper accord and ink-stained patchouli, unfurls into a brooding base of smoky incense, black pepper and tobacco absolute.
Róisín Dubh (little black rose) takes its name from a subversive 16th century song, which has become an enduring emblem to Irish writers.

Perfume Extraordinaire & Best New Women’s Fragrance: Diptyque Fleur de Peau

A tribute to the mythical love between Psyche and Eros, which led to the birth of their daughter, Hedone. One scent can convey this legend: musks. At the heart of Fleur de Peau, they are cottony, soft or moist. Highlighted with iris and ambrette seed, they reveal their full tactile dimension.

Ultimate Launch: Dior Joy

Zested Bergamot and Mandarin explode in unison with flowers. Grasse Rose, in both Essence and Absolute form, as well as heady Jasmine, blend with these delectable fruits in a vibrant smile. Warm and creamy sandalwood embraces us in softness. An intimate signature, the clear and powdery whisper of musks creates a tender and sensual skin-on-skin effect

Best New Men’s Fragrance: Diptyque Tempo

During the 60s, a certain scent was changing the world: patchouli. It conveyed a sense of freedom and spirituality that was closer to nature, and the hopes of a generation that was reinventing the future.
Tempo is a tribute to this olfactory icon. It is a nuanced composition of three patchouli extracts from the Indonesian Island of Sulawesi, that hovers between elegant and woody, enveloping and earthy. Elevated by violet leaf, Tempo vibrates on the skin with remarkable sophistication.

Holiday Fragrance Product of the Year: Diptyque Sapin de Lumiere

And that the stag spirit appears in the twilight forest! From this light is born the flaming fragrance of the fir trees, warmed by the delicate, neighbouring cedars.

Best New Fragrance Limited Distribution: Women: Alexander McQueen Parfum Collection

Click to visit the collection here

Best New Fragrance Limited Distribution Men: Acqua di Parma Blu Mediterraneo Cipresso di Toscana

The time-honoured fougère with an Italian slant that’s at once modern and classic. Evoking a cool breeze, it opens with a refreshing star anise and elemi accord that’s illuminated by sparkling notes of orange and petit grain. Sage and lavendin introduce an aromatic heart before a woody base of cypress and pine alludes to the serenity of being silently surrounded by nature.